NEW YORK — Mercury Marine will continue to hold events like the one here on Monday to help spread the word to the public that issues like docking and engine trimming — traditionally seen as barriers that prevented boat novices from taking up the recreation — have been virtually eliminated with the advent of new…more
NEW YORK — For the first time ever, Mercury Marine held a media event focused on presenting its engines and boat-control technologies to journalists outside of the marine industry.
Weakness seen in other in leisure vehicle industries has not affected the marine industry, according to Brunswick CEO Mark Schwabero.
The nation’s homeownership rate has dropped to its lowest level in more than half a century, just a decade after it had soared to its highest level.
Chaparral and Robalo maker Marine Products Corp. plans to increase production gradually during the current quarter after reporting strong sales in the second quarter.
The middle class is a dwindling part of MarineMax’s customer base, but the loss is being offset by upper-middle-class and high-net-worth customers — and that base is expanding, in part, because retail financing is becoming easier than ever.
The boating industry often concentrates on marketing to baby boomers, but it might be crafting its message on assumptions about how boomers act — and those might not line up with boomers today.
Joseph Visconti says his first experience on a Twin Vee was literally life-changing. The owner of ValueRich, a public company traded on the OTC market under the symbol TVPC and now known as Twin Vee Powercats, simply drove to the Fort Pierce, Fla.-based company after being “blown away” by the smooth ride of a twin-hulled…more
Honda Marine and H2O Sports Mfg. are reviving the Trophy brand as a new line of center consoles powered by Honda engines.
As president of Jeanneau America, Nicolas Harvey is responsible for several of the brands in parent company Beneteau’s growing portfolio. He oversees Jeanneau sailboats, which have grown market share and presence in North America during the past seven or eight years, as well as Jeanneau’s powerboat operations, which only recently began a push in the…more