Azimut Yachts is relying on a new “Made in Italy” marketing strategy that invokes the country’s long history of art and beauty, but Azimut is more than just a beautiful creation, says marketing director Francesco Ansalone.
After the banking collapse in 2008, the number of boat dealerships shrank dramatically. Within months, roughly 35 percent had left the business, as floorplan loans dwindled and in some cases vanished. The bottom also dropped out quickly on boat sales, which fell to roughly half of prerecession levels before bottoming out in 2010.
Read. And not just Internet blurbs — read books, periodicals, newspapers, business journals, read about marine industry icons, read about companies that have nothing to do with boats — just read.
Rhode Island Marine Trades Association president Wendy Mackie wanted to step up content at this year’s Providence Boat Show, which the group had owned for about three months before its Jan. 31 opening, so she added interactive seminars and demonstrations.
Al Kuebelbeck was known for his strong presence in the marine industry over the course of four decades, but daughter Chris Kuebelbeck-Wittwer says no one will miss him more than the grandchildren he doted on.
Several Marine Retail University attendees took notes during the portion of the day that highlighted negative online reviews — a sometimes murky topic for business owners, who often feel the negative reviews are mistaken or unfair.
The Yacht & Brokerage Show in Miami Beach and the Progressive Insurance Miami International Boat Show, two of the world’s most anticipated boat shows, open Thursday and run through Monday in various Miami locations.
In the first year of the Rhode Island Marine Trades Association’s ownership of the Providence Boat Show, the group tried to step up the show’s interactive content with the addition of sailboats, seminars and demonstrations.
PROVIDENCE, R.I. — Rhode Island Marine Trades Association president Wendy Mackie wanted to beef up content at the 2014 Providence Boat Show, which ran from Friday through Sunday.
BROCKTON, MASS. — The Massachusetts marine industry was born 60 years ago in a building that no longer stands — Mechanic’s Hall on Huntington Avenue in Boston, where the Prudential Center now stands.