070926 Volvo Penta
Ledningsgruppen.
Foto: Marie Ullnert, Bilduppdraget

A ‘class act’ steps aside

Retiring Volvo Penta Americas CEO Clint Moore built a brand and made lots of friends along the way Fishing tournaments and dealer meetings — that’s how Clint Moore planned to spend the summer before retiring Sept. 1 from the helm of Volvo Penta of the Americas. Speaking in June from the Big Rock Blue Marlin…more

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New era begins for Marlow

Lessons of a lifetime drive diversified builder’s plans for newly acquired Hunter, Mainship, Luhrs David Marlow, the owner of Marlow Acquisitions, brings to boatbuilding the lessons he learned as a child. Marlow, who acquired the assets of Hunter Marine Corp. out of bankruptcy Aug. 1, as well as selected assets of Mainship and Luhrs, spent…more

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Parched

Record heat, drought turn boating lakes into dust bowls in hardest-hit areas of the nation’s midsection Unseasonably warm and dry summers have helped temper the effects of the economic downturn, but now they may be too much of a good thing. The nation’s widespread drought shows no signs of relenting, causing more than one boat…more

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Staying ahead of the curve

IBEX is the place to gauge what’s in, what’s out and what’s going to move product more efficiently Steve Nelson, global product manager for Veethree Sales, was at the International BoatBuilders’ Exhibition and Conference a few years ago when he picked up on a trend: Many of the boatbuilders who were potential buyers of his…more

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‘Not your grandpa’s IBEX show’

Annual conference offers social media tools, networking opportunities and new-product innovation Organizers of the International Boatbuilders’ Exhibition & Conference have expanded the scope of the upcoming show and added new software and a social media lounge to its offerings. “IBEX continues to evolve throughout its 22 years,” says Carl Cramer, IBEX co-director and the publisher…more

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Leaving troubled times behind

Dealers start to see improved sales as customers decide to hit the water despite uncertain economy Boaters have had enough bad news, and that’s a perfect reason to get out on the water. That seems to be the conclusion of some of the big names in the industry, who say that despite lingering economic uncertainty…more

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Exports remain a bright spot

Despite the eurozone instability, overseas markets are rich in potential for U.S. boatbuilders In recent years, many U.S. boatbuilders have focused on ramping up exports, a trend driven in part by watching competitors offset sagging domestic sales in 2007 and 2008 with robust overseas volume. But just as these companies were poised to explode into…more

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Luhrs goal: save all brands

Boatbuilding for each would be moved into the Hunter plant if bankruptcy process goes favorably Ask John Peterson what it’s been like to handle bankruptcy proceedings as both president of one of the companies filing and chief restructuring officer and he doesn’t hesitate. He calls it the “most challenging endeavor anybody could ever undertake.” “It’s…more

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Selling a lifestyle via online video

Social media platforms perfectly showcase boating’s ‘eye-candy’ appeal, say marketing pros Facebook, Twitter, YouTube, LinkedIn, Tumblr, Flickr, Google+. It’s hard to keep all of the social media platforms straight, let alone turn them into effective marketing tools. But YouTube is the third-most-searched site on the Internet. And with Facebook’s reach expected to climb to a…more

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Total immersion in the boating experience

Discover Boating is using social media to put the “ing” back in boating. That’s what the program’s marketing manager, Carl Blackwell, told more than 300 people who joined a webinar in May that demonstrated how the national campaign is using social media to spread its message. “Boating, sailing, wakeboarding — we’re promoting the experience,” he…more

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