Surviving today’s recession could poise boatbuilders to grab market share and grow during tomorrow’s downturn — as long as they remember and apply the lessons learned and, above all, value their workers.
Brunswick Corp. CEO Dustan E. McCoy is projecting that the company’s boat business will become profitable for the first time in two years and he responded to a question he often gets: “Why is Brunswick in the boat business?”
BOSTON — Boston Whaler has been increasing its market share across the board, seeing a 25 percent increase in the 23- to 32-foot segment for the last six quarters in a row.
Large fiberglass boat sales were up 20 percent in 2013 from the previous year, but not across the board.
BOSTON — The rebounding economy has boat buyers showing interest in the cruiser market for the first time in years — at least for many dealers at the New England Boat Show.
History would suggest that a slowdown in pontoon sales trends is imminent, but the most recent data from Info-Link suggests that it won’t be happening anytime soon.
Planning for the American Boating Congress is under way and industry advocates say this year’s event will not only be important to attend, it also will offer even more to visitors to maximize their time on Capitol Hill.
BOSTON — Though traffic seemed light at the Progressive Insurance New England Boat Show on Monday, dealers said that only three days into the 10-day show this year’s event was on track to be their best in years.
Azimut Yachts is relying on a new “Made in Italy” marketing strategy that invokes the country’s long history of art and beauty, but Azimut is more than just a beautiful creation, says marketing director Francesco Ansalone.
After the banking collapse in 2008, the number of boat dealerships shrank dramatically. Within months, roughly 35 percent had left the business, as floorplan loans dwindled and in some cases vanished. The bottom also dropped out quickly on boat sales, which fell to roughly half of prerecession levels before bottoming out in 2010.