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An unsinkable partnership

Industry stalwarts Nauset Marine and Boston Whaler launch the Cape Cod dealership’s second half-century Dealer celebrations are fairly common. They bring customers together, make them feel pampered and get people excited about boats. However, they don’t usually include Coast Guard helicopters performing rescue demonstrations. But not all dealerships are Nauset Marine, which celebrates its 50th…more

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The vanishing ‘late-model-used’ fleet

Unable to meet demand, dealers improvise to push new boats even harder When the recession first reared its ugly head, dealers were caught sitting on way too many boats. As a glut of repossessed vessels entered the marketplace, dealers and builders slashed prices on new boats, trying to lure “bottom feeder” customers intent on buying…more

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A flashier breed of pontoons

They’ve shed some of the boxy look and are winning converts with their speed and versatility Pat Estep was looking to buy a boat, a fast boat. He’d been using a three-seat Sea-Doo that runs at 65 mph, so he was used to speed. But speed wasn’t the only requirement. Estep and his wife, Christa,…more

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Spring 2011: One up in a sea of downs

Despite all the bad news, dealers see a decided uptick in customer attitude The question isn’t so much what went wrong this spring. The question is: Did anything go right? Between the weather, natural disasters, political turmoil abroad, record or near-record fuel prices, a 2-1/2-year economic downturn and gridlock in Washington, D.C., fewer people than…more

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Weather didn’t cooperate for dealers

Tornadoes. Epic flooding. Drought. Wildfires. Across the nation, spring brought extreme — in some cases, catastrophic — weather. A reporter’s Facebook inquiry brought 42 comments from people around the country who were directly affected by extreme weather or natural disasters. From unseasonably cool and overcast conditions across huge swaths of the country to tornadoes and…more

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A business model with Wall Street roots

Commodities trader-turned-dealer says inventory risk sharing would give builders more ‘skin in the game’ These days, managing millions of dollars of boat inventory carries as much risk as a Wall Street options portfolio. Getting it right can make you money; getting it wrong can cost you everything. That’s how Tim Keane, sales manager at Stone…more

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Japan focus is on supply chain

Manufacturers have been running with stock supplies, but they worry about future availability of components Editor’s note: This is a look at where some manufacturers stood in April – about a month after the 9.0-magnitude earthquake and tsunami on March 11 that devastated a large area of Japan. With thousands dead, 14,000 missing and a…more

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Dustan McCoy: ‘The worst is over’

CEO says Brunswick is poised to outpace the recovery he believes is at hand “Oh, hey,” a New England Boat Show visitor called out when she saw the dealer who had sold her a Boston Whaler two years ago. “I love the boat you talked me into.” Brunswick Corp. CEO Dustan McCoy was walking with…more

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An energized Boston show

Enthusiasm and sales replace the funereal mood of the recent past at this year’s New England Boat Show Crowds at the New England Boat Show in Boston seemed genuinely upbeat and positive, and there were more than a few buyers among the throngs. “It’s definitely better this year, and people are definitely more positive,” says…more

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D-Day on emissions is drawing near

Boatbuilders must act quickly to mitigate the full impact of regulations that begin taking effect in July The Environmental Protection Agency wants to prevent hydrocarbons from getting into the atmosphere, and new regulations are prompting a radical overhaul of fuel systems for gasoline-  powered boats. Though the regulations were approved in 2008, some boatbuilders are…more

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