Dustan McCoy: ‘The worst is over’

CEO says Brunswick is poised to outpace the recovery he believes is at hand “Oh, hey,” a New England Boat Show visitor called out when she saw the dealer who had sold her a Boston Whaler two years ago. “I love the boat you talked me into.” Brunswick Corp. CEO Dustan McCoy was walking with…more


An energized Boston show

Enthusiasm and sales replace the funereal mood of the recent past at this year’s New England Boat Show Crowds at the New England Boat Show in Boston seemed genuinely upbeat and positive, and there were more than a few buyers among the throngs. “It’s definitely better this year, and people are definitely more positive,” says…more


D-Day on emissions is drawing near

Boatbuilders must act quickly to mitigate the full impact of regulations that begin taking effect in July The Environmental Protection Agency wants to prevent hydrocarbons from getting into the atmosphere, and new regulations are prompting a radical overhaul of fuel systems for gasoline-  powered boats. Though the regulations were approved in 2008, some boatbuilders are…more


Dealer’s choice

With nearly as many boat brands as prerecession but far fewer dealers, builders are going all out to recruit the crème de la crème No one knows how many boat dealers the industry has lost, but everyone knows the number is high. And roughly the same number of builders are vying for a share of…more

Engine builders team up for EPA tests

Effort among BRP, Mercury, Volvo and Yamaha, with the NMMA, makes process less costly Four engine manufacturers banded together this fall to pool data in an effort to avoid costly test expenses and meet environmental regulations. The joint effort among BRP, Mercury Marine, Volvo Penta and Yamaha – in tandem with the National Marine Manufacturers…more


Brunswick buries an old business model

Bayliners, Sea Rays share showroom space in the streamlined company’s dealer-driven strategy Brunswick Corp. has long touted itself as a manufacturer that listens to its dealers. Now, with the Great Recession clinging stubbornly to life, the company seems even more intent on strengthening its retail network and paying close attention to what dealers have to…more


Past survival, now it’s about winning

President of the new, right-sized Brunswick says no more brands will vanish Andrew Graves, the president of Brunswick Corp. and second in command to CEO Dustan McCoy, leaves little room for interpretation when asked whether the boatbuilding giant will be shedding more brands. “People keep waiting for another shoe to drop, and the answer is…more


Eager crowds buoy Boston Fall Boat Show

Signs of pent-up demand are evident as the scaled-back event returns after a one-year hiatus After a year on hiatus, the Boston Fall Boat Show drew in a steady flow of serious buyers. “It was critical not to postpone it for two years in a row,” says Larry Russo, owner of Russo Marine and a…more


Are we pricing out the middle class?

Builders turn to ‘value’ lines, fewer frills, lower hp to make boats affordable They were sometimes called aspirational buyers. They were the people who coveted – and bought – toys they could not afford, using easily available credit, iffy FICO scores, no money down and long loan terms. The generation of consumers that was conditioned…more


MarineMax eyes light at the tunnel’s end

The dealer seeks more value-oriented boat lines and a way to educate consumers on financing MarineMax is taking creative measures to deal with the downturn. The franchise dealership is looking to take on new brands at some locations and acquire properties and dealerships, president and CEO William McGill says. Additionally, MarineMax is looking for more…more

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