070926 Volvo Penta
Ledningsgruppen.
Foto: Marie Ullnert, Bilduppdraget

A ‘class act’ steps aside

Retiring Volvo Penta Americas CEO Clint Moore built a brand and made lots of friends along the way Fishing tournaments and dealer meetings — that’s how Clint Moore planned to spend the summer before retiring Sept. 1 from the helm of Volvo Penta of the Americas. Speaking in June from the Big Rock Blue Marlin…more

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Can sailing shed its blueblood image?

Sail America conference makes inclusion a top priority as the sport tries to fight off its elitist tag Players in the sailing industry not only are discussing ways to make sailing more accessible to boaters, but they’re also trying to dispel the notion that sailing is an exclusive sport. Those were among the prevalent themes…more

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A bigger slice of the pie

Dealers who survived the recession have learned its lessons and diversified The marine industry has been hearing a lot about a “new normal,” but only in recent months has there been some idea of what that looks like to dealers. There are fewer dealers than in 2007 — the numbers floating around indicate about 35…more

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‘Not your grandpa’s IBEX show’

Annual conference offers social media tools, networking opportunities and new-product innovation Organizers of the International Boatbuilders’ Exhibition & Conference have expanded the scope of the upcoming show and added new software and a social media lounge to its offerings. “IBEX continues to evolve throughout its 22 years,” says Carl Cramer, IBEX co-director and the publisher…more

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Leaving troubled times behind

Dealers start to see improved sales as customers decide to hit the water despite uncertain economy Boaters have had enough bad news, and that’s a perfect reason to get out on the water. That seems to be the conclusion of some of the big names in the industry, who say that despite lingering economic uncertainty…more

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Total immersion in the boating experience

Discover Boating is using social media to put the “ing” back in boating. That’s what the program’s marketing manager, Carl Blackwell, told more than 300 people who joined a webinar in May that demonstrated how the national campaign is using social media to spread its message. “Boating, sailing, wakeboarding — we’re promoting the experience,” he…more

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Selling a lifestyle via online video

Social media platforms perfectly showcase boating’s ‘eye-candy’ appeal, say marketing pros Facebook, Twitter, YouTube, LinkedIn, Tumblr, Flickr, Google+. It’s hard to keep all of the social media platforms straight, let alone turn them into effective marketing tools. But YouTube is the third-most-searched site on the Internet. And with Facebook’s reach expected to climb to a…more

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Luhrs goal: save all brands

Boatbuilding for each would be moved into the Hunter plant if bankruptcy process goes favorably Ask John Peterson what it’s been like to handle bankruptcy proceedings as both president of one of the companies filing and chief restructuring officer and he doesn’t hesitate. He calls it the “most challenging endeavor anybody could ever undertake.” “It’s…more

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Exports remain a bright spot

Despite the eurozone instability, overseas markets are rich in potential for U.S. boatbuilders In recent years, many U.S. boatbuilders have focused on ramping up exports, a trend driven in part by watching competitors offset sagging domestic sales in 2007 and 2008 with robust overseas volume. But just as these companies were poised to explode into…more

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Sail industry charts a growth course

As conference nears, experts share ideas for attacking barriers to wider participation Analysts continue to debate whether Americans will remain in a frugal mindset as the economy plods toward recovery or whether pent-up demand will propel the pendulum back toward more self-indulgence. The sailing industry isn’t waiting for a clear answer. It’s focusing on ways…more

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