New York Boat Show sees steady crowds

NEW YORK — The New York Boat Show might not be as large as it was during its heyday, but the crowds were steady and buyers were plentiful as the oldest North American boat show entered its 112th year.

New-boat introductions are always crucial to the show’s success. For the first time, organizers will charge an admission fee.

A total makeover on Collins Avenue

Yachts Miami Beach is coming to Collins Avenue Feb. 16-20 with a totally refreshed layout, several entrances (in conjunction with a first-time admission fee of $20) and a transportation upgrade designed to get attendees not only to and from the show, but also around the exhibit areas.

The NMMA says 95 percent of boats sold in the U.S. are manufactured in this country.

Industry is on a roll, NMMA says

The National Marine Manufacturers Association is touting the marine industry’s 2016 gains, emphasizing that it is one of the “few American-made industries.”

miami_skyline

All settled in, rarin’ to go

The National Marine Manufacturers Association pulled off a major endeavor when it moved the Miami International Boat Show from the Miami Beach Convention Center to Virginia Key in 2016, albeit with some growing pains.

NMMA ‘discouraged’ about demise of Trans-Pacific trade deal

The group representing the U.S. marine industry is speaking out against President Trump’s withdrawal from the Trans-Pacific Partnership on Monday, which some speculate demonstrates the new president’s intention to follow through with his tough stance on trade.

Yamaha videos use a fishing pro to tout the benefits of Helm Master.

Marketing to emotions

For almost as long as boat engine builders have been making engines, their marketing focus has been on their customers — the boatbuilders. But the industry is starting to see a shift that seems to be the start of a trend with the emergence of new campaigns designed to reach consumers on an emotional level.

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