A new emphasis on parts and training

Suzuki’s new emphasis on its marine business is a response to assertions from consumers and dealers that their needs were not being met, vice president of operations Mark Eastman says.

Suzuki’s goal: 10 percent share

Suzuki Marine has unveiled a 4-cylinder, 200-hp 4-stroke, pumping more energy into the industry’s development of high-horsepower engines that are lighter and more fuel-efficient than first-generation models.

Suzuki vice president of operations Mark Eastman says engine kits and other new parts and accessories are part of the company’s new emphasis on the marine market.

Suzuki rolls out engine kit for clients

KEY LARGO, Fla. — Suzuki vice president of operations Mark Eastman said that when Suzuki announced a new emphasis on its marine business, retailers, consumers and dealers told the company that their needs weren’t being met.

A Twin Vee with twin Suzuki DF200As was one of the boats equipped with Suzuki engines that were available for testing and demos during the Florida event.

Suzuki Marine begins 50th anniversary celebration

KEY LARGO, Fla. — Before a crowd of 400 boatbuilders, dealers and members of the media, new Suzuki Marine of America president Takuya Sato raised his Tervis Tumbler in a toast to Suzuki’s commitment to innovation and the start of the company’s year-long 50th anniversary celebration.

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Suzuki Marine debuts outboards at Florida event

KEY LARGO, Fla. — Suzuki Marine unveiled its new DF200A 4-cylinder, 200-hp outboard Tuesday at the company’s annual new model introduction and business meeting at the Ocean Reef Club.

New Jersey show seeks to draw enthusiastic buyers

Mark Allen, the manager of this weekend’s Strictly Boaters Boat Show in Cape May, N.J., says the show is about bringing together three groups of people: people who are selling a boat, people who are buying a boat and people who are looking to upgrade.

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