Red snapper, ethanol and praying for change

Let us pray for common sense. Our first reading comes from the gospel of the Gulf of Mexico Fishery Management Council that last week approved an unjustifiable plan to blatantly take away a significant percentage of the recreational angler’s share of red snapper and put it in an offering plate for the sole benefit of […]

Video can boost your sales vibe

There are more new programs added to this year’s Marine Dealer Conference & Expo and Lenny Rudow’s workshop on “Shooting and Editing Boat Walk-Through Videos” has got to be at the top of the list. That’s because boat salesmen who are using video are hitting the new “sweet spot” in marketing technique. Video has become […]

It’s never too early to plan Christmas promotions

I know it’s not even Halloween yet. But thoughts need to turn to mistletoe and holly now, lest the opportunity to profit from the big Christmas selling season passes us by. Why now? Because predictions for Christmas spending this year aren’t so great. It means dealers desiring to cash in on Christmas sales need a […]

It’s about equity and pickup trucks

They might not seem to go together, but the increase in home equity lines of credit and the surge in pickup truck sales bode well for the future because boat sales track with both. As I drove down Fourth Street in St. Petersburg, Fla., last weekend, I couldn’t help but notice a half dozen major […]

PETA is watching you

The drones are coming to a lake near you … and they’ll be watching. It seems every time I get stumped about something to blog on, the nut bars at PETA (People for the Ethical Treatment of Animals) come through with one of their zany proposals and I can’t resist the humor in it. In […]

Following up and raising prices

There likely aren’t two things that concern retail dealers more than developing a successful lead management process and determining when it’s good to raise prices. Both should be on the radar. First, right now we’re in the heart of the industry’s fall boat show schedule where sales teams are (or should be) gathering significant numbers […]

Momentum is building in our industry

Need something to charge you up today? Check out these success stories: IBEX: “This is a good time to be in the boating business,” NMMA president Thom Dammrich told a packed house last week at the International BoatBuilders’ Exhibition & Conference opening breakfast. What he didn’t know was that IBEX would score a stunning 47 […]

Algae problem is really an ethanol problem

Mayors from 20 Great Lakes cities in both the U. S. and Canada converged on Chicago recently seeking answers to the growing algae problems plaguing the lakes, particularly Lake Erie, but a real threat to waterways throughout the region. Last August, the city of Toledo, Ohio, issued an emergency warning to residents — “don’t drink […]

Three words for success: video, video, video

“Tide Rises for Boat Industry” is the headline in the Tampa Bay Times, clearly capturing the energy and expectations of exhibitors and attendees as IBEX wraps up today. From the entertaining opening speech by legendary basketball coach Bob Knight on how not to lose, to a special guest appearance by country music superstar and Discover […]

Powering ahead

The “vibe” at the International BoatBuilders’ Exhibition & Conference in Tampa Tuesday on the opening day of the show was as strong as any I have sensed since pre-recession days. How much of that was attributable to the industry’s continuing recovery and how much was enthusiasm about the new venue is difficult to say. But […]

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