Be involved in National Safe Boating Week

We’re in the middle of National Safe Boating Week (May 21-27) and, sadly, many dealers ignore it or, at best, just throw up a safety poster somewhere in the showroom. It shouldn’t be that way. Boating safety advocates across the U.S. and Canada have teamed up to promote safe and responsible boating. But if you […]

Overtime regulations and the spread of E15

It hasn’t been a good week if you’re a believer that businesses are already overburdened with regulations and that the potential for our customers to misfuel their boats with E15 is becoming more alarming. First, in keeping up the quest to make America “regulation nation,” the Obama Administration unveiled its changes to the federal overtime […]

Tell a vivid story with video

Marine dealers — at least those who are good at digital marketing — use the web frequently these days. However, the web was built on words and today’s Internet is built on video. So says one of my favorite bloggers, Seth Godin who has authored 18 bestselling books including “Linchpin,” “The Dip” and “Purple Cow,” […]

Generation X is our selling audience now

On Tuesday, I blogged about millennials as a target market and all your comments were notably right on point. But a reader raised a perspective we hadn’t touched on when they asked “What ever happened to targeting Gen X?” While we can recognize that millennials mean a very good future for boating growth in the out […]

Are millennials really the future of boating?

It’s official. Millennials, those 18-to-34-year-olds, now exceed baby boomers as the nation’s largest population group. It’s a demographic that boating needs to attract if we’re to see serious growth in the foreseeable future. The question is: can we reach them? The answer is complicated. Some facts: Millennials number 83.1 million. That’s now more […]

‘Slingshot’ author says you must re-imagine boundaries

“Ignoring customers’ discomfort, whether it’s explicitly expressed or latent, brings the substantial danger of people turning away from your offering at the first sight of a better alternative.” So says Gabor George Burt, creator of the Slingshot Platform and a recognized authority on re-imagining business boundaries. Writing recently in the Harvard Business Review, Gabor made his case […]

MBIA uses whiteboard video for recruitment

Every marine dealer, marina operator and service supplier should be a member of their state and/or local marine trade association. The positive return on the extremely low dues investment is always a hands-down good deal. But growing membership is an ongoing challenge for all trade groups. It shouldn’t be. But I know firsthand, having headed […]

Encourage customers to plan summer cruises

With the Catawba Island (Ohio) Boat Show starting off the Great Lakes boating season this weekend, dealers everywhere should be encouraging their customers to make plans to do more cruising, fishing and enjoying more days on the water than in many recent years. And especially for those planning to cruise, dealers can recommend a new […]

Open more national parks to boating

The National Park Service turns 100 years old this year and it’s inviting everyone to join the centennial celebration. But I also find it a time to voice disappointment in the National Park Service’s lack of support for increasing boating activity. President Obama declared this week National Park Week and every park site that normally […]

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