What happens when you meet expectations? Nothing

We must all understand that only exceeding expectations is memorable and the top ingredient in customer service is always “helping” people. In fact, if you’re not exceeding expectations, someone else likely is. So what leads me to write about this today? A ship’s crewmember and some airport employees. I was recently aboard Royal Caribbean’s “Freedom […]

Sportfishing group establishes a beachhead in Florida

The American Sportfishing Association’s “Keep Florida Fishing” program won an important victory against efforts to make the southeast portion of the state a national marine sanctuary. When proposals surface that can erode access to America’s waters for recreational boating and fishing, it’s time to draw a line in the sand and fight to end the […]

Gas prices and consumer confidence are both up

Gas prices have unexpectedly jumped, but so has the University of Michigan’s latest survey of consumer confidence. Both are actually good news. Somewhat surprisingly, the price at the gas pump has hit a new high for 2015, nationally averaging 10 cents more than a month ago. And while, according to AAA, it’s primarily attributable to a […]

United industry front forms in Florida again

No state has more marine industry associations with more political clout than Florida does with its eight. And setting the stage to reinvigorate that power was what a recent summit meeting in Sarasota was called to accomplish. Florida’s eight trade association are as diverse as the Sunshine State’s boating scene. From the big yacht capital […]

Do we ask the right marketing questions?

He’s in the Direct Marketing Hall of Fame. He’s authored 18 books in 35 languages. His latest is “What to Do When It’s Your Turn.” He’s an in-demand speaker and his blog is one of the most popular in the world. His name is Seth Godin. And if you want a great way to start […]

Model-year dilemma comes close to an end

Personnel from the U.S. Coast Guard suddenly descended unannounced on industry boat shows, starting at Miami, and began writing up violation notices on manufacturers for model-year infractions under the Code of Federal Regulations. This actually happened several years ago. And, with typical government speed, it’s only now that the issue of model years might finally […]

A tale of two Californias

Ironically, a push to “get the lead out” in California will negatively impact conservation there while the San Diego International Boat Show is set to have a positive impact on the Southern California marketplace. How do I put this so as not to offend the sensibilities of some in the State of California? Will you […]

Will Congress or the courts end the ethanol battle?

If one desires to be an equal-opportunity annoyer, just issue the long-awaited revised ethanol volume figures under the Renewable Fuel Standard. Congrats to the U.S. Environmental Protection Agency for pissing off everyone. Perhaps that’s exactly the intent? Last week, the EPA announced revised volume figures for the amount of ethanol required to be blended into […]

Good news for Discover Boating and Magnuson-Stevens

The industry’s Discover Boating national campaign continues to pursue its mission — to inspire and motivate people to get out on the water — with the release of a new video in the “Stories of Discovery” series. It brings to six the number of videos now available. The newest video features the Norwitch family and […]

Some positive PR about the new Miami show site

Seems like every day the Progressive Miami International Boat Show is making news — or I should say someone is making news about it. As I see it, it’s all a harbinger of great things to come. The latest news is that the Village of Key Biscayne hired a public relations firm to “shape public […]

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