Blogs

Two marketing attempts hit home runs

Two good ideas today come from our industry’s Discover Boating campaign and from a successful marketing concept in the restaurant business. If you missed it earlier this week, Discover Boating and the Recreational Boating and Fishing Foundation just launched the fourth video in the highly successful series, “Stories of Discovery.” To date, the three earlier […]

Large yachts turn heads, but don’t forget the jobs

I live in small boating town on the lower Connecticut River and it’s hard to go out after work and lift a pint without bumping into someone who makes his or her living in our industry. The lineup includes brokers, designers and a long list of talented characters who maintain, service, repair and rebuild boats. […]

Should we support a gas tax increase?

It’s a conundrum. On the one hand, more money in the U.S. Highway Trust Fund will directly benefit boating through the Sport Fish Restoration and Boating Trust Fund. It would mean millions of more dollars for construction of launching ramps, transient boat docks, pumpout facilities, boating safety programs, the Recreational Boating and Fishing Outreach Program […]

Women should be a target market

When it comes to selling boats to women, we’re not getting it done. At least that’s one conclusion I got from the excellent feature entitled “Band of Sisters” in the July issue of Soundings Trade Only by associate editor Reagan Haynes. While the article focused on women at the top of the manufacturing side in […]

Open eyes, hopeful hearts

Weatherwise, it was not a perfect day for the water — gray, layered clouds and a light wind out of the east. But my 15-year-old daughter had a day off from the horse barn where she works and asked, “Dad, can we go out on the boat?” I don’t hear that every day, so I […]

Chicago adds to the E15 debacle

In Chicago, it is said, dead people still vote. But until now, I didn’t realize Chicago could be the seat of brain-dead office holders.

Midwest groups team up to space out shows

The three largest in-water boating expositions held annually on the Great Lakes have worked together to set dates that avoid conflicts and make it more convenient for exhibitors that traditionally display in each event. Both the Lake Erie Marine Trades Association and the Michigan Boating Industries Association have revamped their upcoming fall show schedules. Overall, […]

Do you hire people smarter than you are?

Would you hire someone who’s smarter than you are? In 35 years in journalism and the marine industry, I’ve heard my share of senior management types espouse the virtues of surrounding themselves with people who are brighter than they are. In truth, more than a few wound up foundering because they didn’t hire people who […]

Music videos, TV commercials and customer service

We can always learn from good events. So when they occur, they’re worth noting. For example, BRP’s hot new Sea-Doo Spark has landed a starring role in the latest music video of pop duo Capital Cities entitled “One More Minute.” According to Ryan Merchant, half of Capital Cities with Sebu Simonian: “This song is high-energy […]

Can we reach millennials?

In the current issue of Soundings Trade Only, editor-in-chief Bill Sisson is spot-on when he cites things such as lack of time, student loans, less income and troubles finding good-paying jobs as major hurdles for millennials who we want to be buying our boats. But it might be what he didn’t say about this enormous […]

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