We need the horsepower of the RV industry

I turned on the TV in Chicago last night and what did I see? It was a well-done Go RVing commercial. Here I am, I thought, in the nation’s second-largest market and I see the RV industry appropriately hitting it with a slick message. And I’m immediately ticked. Clearly the Recreational Vehicle Industry Association is […]

MDCE and fall shows are musts for dealers

A $100 discount for registration to the 2014 Marine Dealer Conference & Expo in Orlando, which runs Nov. 16-19, ends this Friday. But, savings aside, the real question is: why haven’t you registered? Those who regularly read this blog know how strongly I believe every marine dealer should attend the MDCE. Why? Because it’s the […]

Nautique steps up as the EPA still ponders

A shout out to Nautique president and CEO Bill Yeargin for stepping up to a deal with CBS as the title sponsor of the Nautique U.S. Open of Water Skiing. The U.S. Open has been dry-docked for seven years. Bringing it back as the Nautique U.S. Open will certainly serve Nautique well and that’s as […]

Tampa show continues on a roll

After an amazing breakthrough show last year with a 44 percent attendance increase, the Tampa Boat Show continued to set a good pace, albeit with an attendance increase last weekend that’s back down to more earthly growth. Show manager Larry Berryman reports attendance rose 4 percent to 18,858 with all three days experiencing steady crowds […]

When is it time to dump a customer?

We’ve always heard that “the customer is always right.” Why, if I look back at old blogs, I undoubtedly wrote those words, too. But when I did, I was wrong. The customer isn’t always right — or good for business. Heightened by the agonizing recession, we’ve been forced to put extra emphasis on customer retention […]

Growth tops estimates, but does trouble loom?

By now we’re all aware that the economy grew by a healthy 4.2 percent in the second quarter (April-June) topping early predictions and strongly suggesting growth is picking up speed. More good news comes from the University of Michigan’s announcement that its index of consumer sentiment rose to 82.5 in August from 81.8 in July. […]

Weather or not?

Answering the growing calls for more boater education, the United States Power Squadrons and BoatUS Foundation Wednesday released their newest online educational offering called “Weather for Boaters.” The new weather course is a superior guide to understanding winds and storms, barometer readings, interpreting cloud formations and air masses, fronts and thunderstorms, among many other considerations. […]

Fall boat show trend is positive

I don’t normally see a drop in boat show attendance as a good thing, but to assume it’s not in this case would be a mistake. Two of the early fall in-water shows — the Michigan City (Ind.) Boat Show and the North American (Ohio) Demo Show at Cedar Point — are now in the […]

Discover Boating’s casting call needs you

Now’s your chance to make one of your customers or boating friends a star of Discover Boating. And read on to find out why Generation X is a demographic that should make a great marketing target. First, the searchlights are on for the industry’s Discover Boating national campaign and the hunt for the next stars […]

Can attending IBEX help marine dealers?

If you’re like me, you’ve assumed that IBEX, the International BoatBuilders’ Exhibit & Conference, is just for boatbuilders. Maybe that’s been the case in the past. But another serious look at this year’s IBEX is in order because dealers can benefit from the many changes slated for the Sept. 30-Oct. 2 event being held in […]

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