Blogs

Swipe fees hurt dealers, but lower gas prices could help

The Supreme Court has ignored the nation’s retailers by refusing to hear a case in which retailers say the Federal Reserve allows banks to charge businesses too much in swipe fees, while the big drop in gas prices is an interesting development for ethanol producers and state gas-tax hawks. Since 2011, we’ve been following this […]

Show attendance and sales are on a roll

On the heels of Monday’s report confirming that boat sales hit double-digit gains in December for the second consecutive month based on early reports from 26 states, it’s no surprise that the key early boat shows around the country are off to a good start. Six key association-produced shows — Houston, Nashville, Chicago, Cleveland, Atlanta […]

Nipping millennials in the ‘Bud’

Boating and beer go together, at least in the recognition that both industries need to reach millennials if they hope to see long-term growth. So it’s no surprise that the flagship brands of Budweiser and Bud Light will again drop millions of dollars on advertising during this year’s Super Bowl in a play to attract […]

Is social media a good tool for dealers?

Social media is a great place to post photos of one’s cat, announce a kid is potty-trained or get a thumb workout clicking “Like” and “Follow.” But, for a boat dealer, getting involved with social media can suck up a lot of work hours. And that begs the question: is social media worth the time […]

Don’t pass up the winter boat shows

“Your shows are expensive and a pain in the ass. But the only bad show would be the one I’m not in.” I’ll never forget the very successful dealer who said that to me years ago. It was true then and it’s particularly true this winter as the industry’s winter show season has started in […]

What a way to start the year

I’ve been waiting to write this kind of New Year’s blog for too many years. But the time is clearly here. Today, all eyes are on Texas. Well, more specifically on the Boating Trades Association of Metropolitan Houston where the nation’s first winter boat show (Houston Boat, Sport & Travel Show) celebrated its 60th year […]

Do customers want your emails?

The delete option is the most used key on my computer. If an email subject line is not something I’m looking for or it doesn’t grab me in a second, voila, delete! These days, our inboxes are literally inundated. So are our customers’ inboxes. Yet, for marine dealers the use of email is an important […]

Mount Dora Marina shows its true colors

Don’t tell people who you are; show them who you are. Such advice might be more relevant in today’s overcrowded cyber-world than ever before, because showing people your company values is what can ultimately set you apart. Such is the case for Central Florida’s Mount Dora Boating Center & Marina. For 18 years, Joe and […]

Wind in our sails as winter boat shows near

Concern about weak Black Friday sales and whether they might indicate the economy is slowing was misleading. That’s because the actual November retail sales results released last week beat expectations. Specifically, total retail sales rose a healthy 0.7 percent in November as holiday shopping got under way. Analysts had expected a rise of only 0.4 […]

How does the customer see a dealership?

Seeing a dealership from the viewpoint of a customer isn’t easy and won’t always come naturally. But it’s worth it, suggests Micah Solomon, a customer experience consultant, speaker and the bestselling author of “High-Tech, High-Touch Customer Service.” Every dealer has a point of view about his or her business, the customer’s experience and the quality […]

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