Dealer conference will tackle complexity of marketing

The 2016 Marine Dealer Conference & Expo added a key session on marketing to its growing educational offerings. Meanwhile, the serious national problem of algae blooms in our waterways continues to get worse. First, the latest addition to the MDCE schedule will deal with marketing, but it won’t be your grandfather’s old discussion of the […]

How do I gain new prospects?

How do you gain new prospects? The simple answer is: Get in front of them. I was talking to a good dealer and longtime friend in Michigan the other day. To my surprise, he said he was debating whether to exhibit again in a coming fall in-water show or use that money for an in-store […]

Getting an ROI on your social media output

If you have a social media marketing program and can’t nail down its ROI, you’re not alone. Simply Measured, a firm specializing in social analytics, surveyed 350 marketers that mostly focus on social media in North America. The research was completed last April and reported recently by eMarketer Daily News. It concluded that measuring the […]

Giving back is important in business

I watched baseball’s All-Star Game Tuesday night and, while I enjoyed seeing so many of this year’s top ball players, I was most impacted by the pause in the game when everyone stood up to hold a card with the name of someone for whom they were “Standing Up To Cancer.” It was an emotional […]

Algae stinks — and it’s bad for business

When boaters won’t use their boats because they refuse to plow through Guacamole-thick green gunk, it’s a threat to our industry. When newspapers and TV stations nightly blast pictures of hundreds of dead fish doing the backstroke, it’s a threat to our industry. When state and local health departments post public notices and “Dangerous Algae, […]

Florida fishing-boat customers under attack

“Fishing boat sales in Florida plummet.” That’s a headline I hope never to write, but it’s a very real possibility for dealers who sell fishing boats if anti-fishing interests succeed in plans to deny us access to large areas along Florida’s coast. In one of the largest efforts to date to ban fishing, an organization […]

Leadership changes at SOBA

Bernice McArdle is ending an outstanding 16-year career with the National Marine Manufacturers Association in which she has served in multiple key positions. While her list of accomplishments is long as executive director of the Personal Floatation Device Manufacturers Association, none top her effectiveness as the executive director of the all-important States Organization for Boating […]

July 4th always good for boating

Plenty of Americans like to go boating during the Fourth of July weekend, and gas prices that are lower at the holiday than at any time since 2005 are encouraging them.

Does anyone read your emails?

These days, any marketer can throw up a tweet with a hashtag, post a blog or tag something on Facebook. But a successful marketer knows that email is still the best way to reach out. The key to success is first getting any email read, then acted upon. That means there must be a serious […]

Discover Boating lands major TV exposure

If you follow Dealer Outlook, you already know I’m a big believer in our industry’s Discover Boating campaign. And when I see multiple morning segments on the nation’s No. 1 cable news network touting how great boating is, it reminds me most dealers probably don’t see the continuous work the Discover Boating team does to […]

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