Discover Boating lands major TV exposure

If you follow Dealer Outlook, you already know I’m a big believer in our industry’s Discover Boating campaign. And when I see multiple morning segments on the nation’s No. 1 cable news network touting how great boating is, it reminds me most dealers probably don’t see the continuous work the Discover Boating team does to […]

Confessions of an addict

My name is Norm and I’m addicted . . . to my smartphone. When I’m out to dinner, I’m checking it, just like everyone else in the restaurant. In meetings, it’s on the table so I can eyeball the screen. When driving, the email alert has me looking down to see where it originated. Oh […]

Fresh approach

Two Great Lakes marine trade groups are rebranding some events to focus on their location and emphasize that they are boat shows.

Overtime rule and swipe fees endanger dealers

If you think the matter of the new overtime rules or the amount you pay as a retailer in swipe fees are all finally settled, think again. There’s a move in Congress against the new overtime rules (do I hear applause?) while the reductions in swipe fees might go out the window (boos and jeers). […]

Simple recognition builds strong teams

“How’s your job going?” I asked a young member of my church. “Well, I try to go the extra mile, just like you’ve told me,” he answered, “but I don’t think my boss pays much attention.” Still wanting to encourage him, I offered: “You just keep doing your best job all the time, even when […]

Dealers should consider attending IBEX

The announcement last week that registration is now open for the 2016 International BoatBuilders’ Exhibition & Conference should resonate with both dealers and manufacturers for two reasons. First, IBEX returns from Oct. 4-6 to Tampa where, in 2014, it drew record attendance. It was held in Louisville last year and saw a major attendance decline. […]

Industry blasts reef proposal in Florida

The opposition to a proposal to shut out boaters and anglers from up to 30 percent of a coral reef tract drew heavy fire on both coasts of Florida on Wednesday — and it should. Specifically, on the west coast at Wednesday’s meeting of the Southwest Florida Marine Industries Association’s Tampa Bay division, members were […]

Dyskow for fisheries council; Chicago boat bash

The boating industry should support Phil Dyskow’s candidacy for a seat on the Gulf of Mexico Fisheries Management Council; the Boater’s Bash is set for June 11-12 in Chicago’s Monroe Harbor.

Why nothing beats word-of-mouth referrals

These days, dealers face a time-consuming process in selecting what marketing media to use to acquire new customers. Technology keeps growing that list with each outlet possessing unique characteristics, though not all would likely be effective.  That said, there is one sure bet. It’s word-of-mouth marketing and it’s unquestionably the most valuable. Think about it […]

Be involved in National Safe Boating Week

We’re in the middle of National Safe Boating Week (May 21-27) and, sadly, many dealers ignore it or, at best, just throw up a safety poster somewhere in the showroom. It shouldn’t be that way. Boating safety advocates across the U.S. and Canada have teamed up to promote safe and responsible boating. But if you […]

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