Growth tops estimates, but does trouble loom?

By now we’re all aware that the economy grew by a healthy 4.2 percent in the second quarter (April-June) topping early predictions and strongly suggesting growth is picking up speed. More good news comes from the University of Michigan’s announcement that its index of consumer sentiment rose to 82.5 in August from 81.8 in July. […]

Weather or not?

Answering the growing calls for more boater education, the United States Power Squadrons and BoatUS Foundation Wednesday released their newest online educational offering called “Weather for Boaters.” The new weather course is a superior guide to understanding winds and storms, barometer readings, interpreting cloud formations and air masses, fronts and thunderstorms, among many other considerations. […]

Fall boat show trend is positive

I don’t normally see a drop in boat show attendance as a good thing, but to assume it’s not in this case would be a mistake. Two of the early fall in-water shows — the Michigan City (Ind.) Boat Show and the North American (Ohio) Demo Show at Cedar Point — are now in the […]

Discover Boating’s casting call needs you

Now’s your chance to make one of your customers or boating friends a star of Discover Boating. And read on to find out why Generation X is a demographic that should make a great marketing target. First, the searchlights are on for the industry’s Discover Boating national campaign and the hunt for the next stars […]

Can attending IBEX help marine dealers?

If you’re like me, you’ve assumed that IBEX, the International BoatBuilders’ Exhibit & Conference, is just for boatbuilders. Maybe that’s been the case in the past. But another serious look at this year’s IBEX is in order because dealers can benefit from the many changes slated for the Sept. 30-Oct. 2 event being held in […]

Is it time to use a “sue and settle” strategy?

Wisconsin warned boaters and swimmers that there’s blue-green algae in their lakes. Toledo, Ohio’s recent “don’t-drink-the-water” was a national disgrace. People who touch or ingest water containing it (microcystin toxin) can become sick. Certainly not a climate in which we can grow boating. Is it time, then, for the marine industry to take a page […]

Fishing-boat dealers should be seeing red

Some say it’s just about red snapper fishing in the Gulf of Mexico. But the truth is it goes much deeper and will set a dangerous precedent for all saltwater anglers and the dealers who sell them their boats.   The recreational fishing season for red snapper in the Gulf is closed, but wide open is […]

Does the Internet waste work time?

Arguably, the Internet decreased face-to-face communications and caused serious changes in the way we socialize with friends and family. We don’t call; we text or email or post on Facebook. But if we assume the hours spent on the Internet are at the expense of friends and family, it appears we could be wrong. A […]

Successful boat shows have a ‘new’ formula

With the industry’s long list of fall boat shows opening Thursday at the Progressive Michigan City In-Water Boat Show near Chicago, organizers are making changes that will cause thousands of visitors to pass through their gates around the country. Historically, show managers have held that visitors come “to find new products.” No question it was […]

Two marketing attempts hit home runs

Two good ideas today come from our industry’s Discover Boating campaign and from a successful marketing concept in the restaurant business. If you missed it earlier this week, Discover Boating and the Recreational Boating and Fishing Foundation just launched the fourth video in the highly successful series, “Stories of Discovery.” To date, the three earlier […]

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