Blogs

Can attending IBEX help marine dealers?

If you’re like me, you’ve assumed that IBEX, the International BoatBuilders’ Exhibit & Conference, is just for boatbuilders. Maybe that’s been the case in the past. But another serious look at this year’s IBEX is in order because dealers can benefit from the many changes slated for the Sept. 30-Oct. 2 event being held in […]

Is it time to use a “sue and settle” strategy?

Wisconsin warned boaters and swimmers that there’s blue-green algae in their lakes. Toledo, Ohio’s recent “don’t-drink-the-water” was a national disgrace. People who touch or ingest water containing it (microcystin toxin) can become sick. Certainly not a climate in which we can grow boating. Is it time, then, for the marine industry to take a page […]

Fishing-boat dealers should be seeing red

Some say it’s just about red snapper fishing in the Gulf of Mexico. But the truth is it goes much deeper and will set a dangerous precedent for all saltwater anglers and the dealers who sell them their boats.   The recreational fishing season for red snapper in the Gulf is closed, but wide open is […]

Does the Internet waste work time?

Arguably, the Internet decreased face-to-face communications and caused serious changes in the way we socialize with friends and family. We don’t call; we text or email or post on Facebook. But if we assume the hours spent on the Internet are at the expense of friends and family, it appears we could be wrong. A […]

Successful boat shows have a ‘new’ formula

With the industry’s long list of fall boat shows opening Thursday at the Progressive Michigan City In-Water Boat Show near Chicago, organizers are making changes that will cause thousands of visitors to pass through their gates around the country. Historically, show managers have held that visitors come “to find new products.” No question it was […]

Two marketing attempts hit home runs

Two good ideas today come from our industry’s Discover Boating campaign and from a successful marketing concept in the restaurant business. If you missed it earlier this week, Discover Boating and the Recreational Boating and Fishing Foundation just launched the fourth video in the highly successful series, “Stories of Discovery.” To date, the three earlier […]

Large yachts turn heads, but don’t forget the jobs

I live in small boating town on the lower Connecticut River and it’s hard to go out after work and lift a pint without bumping into someone who makes his or her living in our industry. The lineup includes brokers, designers and a long list of talented characters who maintain, service, repair and rebuild boats. […]

Should we support a gas tax increase?

It’s a conundrum. On the one hand, more money in the U.S. Highway Trust Fund will directly benefit boating through the Sport Fish Restoration and Boating Trust Fund. It would mean millions of more dollars for construction of launching ramps, transient boat docks, pumpout facilities, boating safety programs, the Recreational Boating and Fishing Outreach Program […]

Women should be a target market

When it comes to selling boats to women, we’re not getting it done. At least that’s one conclusion I got from the excellent feature entitled “Band of Sisters” in the July issue of Soundings Trade Only by associate editor Reagan Haynes. While the article focused on women at the top of the manufacturing side in […]

Open eyes, hopeful hearts

Weatherwise, it was not a perfect day for the water — gray, layered clouds and a light wind out of the east. But my 15-year-old daughter had a day off from the horse barn where she works and asked, “Dad, can we go out on the boat?” I don’t hear that every day, so I […]

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