How to win first-time buyers

We need more first-time buyers. Is there anyone in our industry that disagrees with me on that? But let’s be clear: to get them will require an understanding of who they are and how they roll. It’s in that context that the announcement of a special session about first-timers at next week’s International BoatBuilders’ Exhibition […]

MIASF leads in giving back

Last weekend I joined others from my church to paint a house as part of CareFest USA, a community service day that unites businesses, churches and community organizations with hundreds of volunteers to beautify and repair homes and beautify neighborhoods. The projects are identified and screened through local agencies. But it reminds me that dealerships […]

‘Take Me Fishing’ is vital for dealers

If you sell fishing boats of any size and style and you’ve never taken time to look over, you haven’t seen one of the most comprehensive consumer campaigns that directly supports our industry and offers dealers great content. The Take Me Fishing website (also in Spanish at was created by the Recreational Boating […]

The man who sold hot dogs

I don’t know about you, but I’m getting pretty tired of TV reporters and presidential candidates trying to convince us the economy offers us less opportunity than a Somalian smuggler. And, while we’re at it, let’s hear it for those so-called economists (cough, cough) that claim the economy could tank at any minute. Of course, […]

Bill could mean the end of swipe-fee reform

In a first step to jettison parts of the 2010 Dodd-Frank Wall Street Reform & Consumer Protection Act, the House Financial Services Committee on Tuesday voted for the Financial CHOICE Act of 2016. Dodd-Frank, you’ll recall, was Congress’s response to the 2008 financial debacle. Introduced by committee chairman Rep. Jeb Hensarling (R-Texas), the Choice Act […]

Tampa show hits a grand slam

The Tampa Boat Show knocked it out of the park last weekend. But, most importantly from an industry perspective, it’s a solid indicator that the fall shows slated for the next two months will see bigger crowds and more sales. Specifically, this show — produced by the National Marine Manufacturers Association — enjoyed an increase […]

Economic impact and the new overtime rules

The completion of an economic impact study by the Marine Industries Association of Florida is a model for others, while the Marine Retailers Association of the Americas will be tackling the new overtime regulations in an upcoming webinar. First, it’s important to have solid data that supports the marine industry’s claim of positive impacts on […]

Algae problems have run amuck

A regular reader of Dealer Outlook once commented: “Norm, I can’t believe you are for more regulations.” He was right. I’m definitely not. But when it’s becomes necessary to get less talk and more action, regulation could be the best answer. I’m referring to the wakeup call of our times: Algae in our waterways – […]

Are boat shows kick-starting fall sales?

Concerned that July’s disappointing sales are a harbinger of things to come? It appears the drop will be more of a blip than a trend if the early successes at the August boat shows on the Great Lakes are indicators. The industry’s first major fall shows, the Progressive Chicagoland In-Water Boat Show (Aug. 11-14) and […]

Book your reservations for IBEX and MDCE

Dealers who know the importance of investing some time and money to stay ahead of their competition will find themselves heading for the Sunshine State twice before Christmas. Both the International BoatBuilders’ Exhibition & Conference and the Marine Dealer Conference & Expo will offer dealers equally powerful opportunities to grow. First up, IBEX is headed […]

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