‘Slingshot’ author says you must re-imagine boundaries

“Ignoring customers’ discomfort, whether it’s explicitly expressed or latent, brings the substantial danger of people turning away from your offering at the first sight of a better alternative.” So says Gabor George Burt, creator of the Slingshot Platform and a recognized authority on re-imagining business boundaries. Writing recently in the Harvard Business Review, Gabor made his case […]

MBIA uses whiteboard video for recruitment

Every marine dealer, marina operator and service supplier should be a member of their state and/or local marine trade association. The positive return on the extremely low dues investment is always a hands-down good deal. But growing membership is an ongoing challenge for all trade groups. It shouldn’t be. But I know firsthand, having headed […]

Encourage customers to plan summer cruises

With the Catawba Island (Ohio) Boat Show starting off the Great Lakes boating season this weekend, dealers everywhere should be encouraging their customers to make plans to do more cruising, fishing and enjoying more days on the water than in many recent years. And especially for those planning to cruise, dealers can recommend a new […]

Open more national parks to boating

The National Park Service turns 100 years old this year and it’s inviting everyone to join the centennial celebration. But I also find it a time to voice disappointment in the National Park Service’s lack of support for increasing boating activity. President Obama declared this week National Park Week and every park site that normally […]

NMMA show veteran Joe O’Neal retires

Another of the industry’s most accomplished show producers, Joe O’Neal is retiring. Most recently, O’Neal served as show manager of the National Marine Manufacturers Association’s New England Boat Show. This Boston show is considered one of the premiere boat shows in the country and his retirement follows on the heels of NMMA vice president Cathy […]

RBFF and Disney alliance going strong

It was Disney night this week on ABC’s “Dancing With The Stars.” As I watched the competition unfold to all-Disney music, I couldn’t help thinking about how the Recreational Boating and Fishing Foundation’s alliance with Disney World is going. Turns out it’s going strong. Since 2013, the RBFF has been working with the Walt Disney […]

Does reference pricing work?

We’re confronted with them every day and everywhere: retail reference prices flashing on everything from boots to boats. But a question worth asking is: do reference prices really provide consumers with any informational value and, if so, how? Pricing, of course, is one of the most vital and demanding decisions in the marketing mix. All […]

Is it customer service or customer experience?

I once had an opportunity to go behind the scenes in Orlando, Fla., with the Disney Institute to observe firsthand how Disney methodologies are executed at Disney World and I have always considered Disney the model of the good customer experience … or is it good customer service? Frankly, I’ve always assumed they’re one in […]

Cheap gas and the effect on ethanol

We paid the cheapest quarterly gas prices in 12 years during the January-March quarter of 2016 and it’s fueling expectations that boats will see much more running time during this boating season. Meanwhile, ethanol continues to be a curse on boating and we might just be losing the war against it. First, the good news. […]

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