Blogs

American Boating Congress takes on added importance

“I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity!” So wrote Wanda Kenton Smith last year in the July 2016 issue of Soundings Trade Only. Known for telling it like it is, this top marketer in our industry rightly contends attending the […]

Marine equipment thefts continue to plague Florida

The theft of outboard motors and electronics is an industry problem we don’t talk about much, but we should. That’s the position of the Marine Industry Association of Southwest Florida as it convened a special one-day forum to address thefts. The meeting drew industry and law enforcement officials from dozens of communities along Florida’s west […]

Dealers need to join the fight for recreational anglers

If you’re a dealer serving customers that fish the waters of the Atlantic Ocean or the Gulf of Mexico, you’re under attack. That’s because your customers are engaged in what has become a never-ending fight to protect their opportunities to fish and you need to be engaged with them. In the latest example, an alert […]

Hands-On Skills Training attracts thousands

It’s called Discover Boating’s Hands-On Skills Training (HOST). It has completed its fifth year and it’s been very successful when measured by the number of boaters — and wannabe boaters — that have participated. The total number is a whopping 6,665 participants at boat shows and dealerships comprised of 4,074 for powerboating classes and 2,591 […]

Will budget cuts hit the marine industry hard?

The economic enthusiasm for the Trump administration is quickly turning to concern about whose favorite programs will see serious cuts or disappear entirely. For the marine industry, it’s likely we’ll face hard decisions about where to put our legislative muscle and where to abandon a position that can’t succeed. For example, credible early reports from […]

Why do customers leave us?

There are many who argue that the highest priority for a dealer should be attracting new customers. Indeed, no one can deny the importance of a stream of new prospects. But I would argue that it’s at least as important to retain existing customers. And in order to know the best way to do that, […]

Industry gains momentum in New Jersey

A strong boat show, reduced sales taxes, a sales tax cap and more money for dredging. These are just a few of the successes the Marine Trades Association of New Jersey has brought about for its members and it’s a great example of why every dealer and marina operator should be a member of their […]

Generation X is now our target audience

As a demographic, baby boomers are said to hold the most wealth while millennials are now the largest generation in America. Sandwiched in between is a relatively smaller — but likely more important — group to boating best known as Generation X. With millennials unquestionably the ticket to the long term future of boating and […]

Two solid signs for the future

Call them signs of the times or “good times to be in the boat business,” as National Marine Manufacturers Association president Thom Dammrich said in his recent State of the Industry report in Miami. Truth is, it’s been some time since I’ve seen any bank aggressively pushing boat loans, especially on their big outdoor signs. […]

Putting a bucket on your list

An Ohio dealership gives away 2,500 white buckets with its name and logo on them at the Progressive Mid-America Boat Show; a Bank of America study finds that Hispanic small business owners are more optimistic than their non-Hispanic counterparts.

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