The Marine Marketers of America and Boating Writers International are teaming up for a luncheon and discussion at the Fort Lauderdale International Boat Show on using reality TV shows as an advertising and marketing vehicle. Julie Perry, who has delivered presentations on using YouTube as a marketing platform, will demonstrate how low-budget reality TV shows…more
Fort Lauderdale International Boat Show
The Fort Lauderdale International Boat Show, held annually in the fall, is the largest in-water boat show in the world. It covers six locations and more than 3 million square feet of space. The boats and other vessels on display include runabouts, sportfishers, high-performance boats, center consoles, cabin and express cruisers, sailing yachts, motoryachts, catamarans, trawlers and extraordinary superyachts.
One of the most successful contemporary sailors will be walking the docks this week at the Fort Lauderdale International Boat Show, but hell be there to showcase his powerboats as a well-respected boatbuilder. Mark Richards traditional-looking, Down East-style yachts the Palm Beach 55 Flybridge and the new Palm Beach 45 will be display…more
The joystick has dominated the new-product/technology news in the propulsion world, especially in the last two years. Expect its presence to continue to rule at the Fort Lauderdale International Boat Show. Engine companies and manufacturers of helm controls and transmissions have pumped out product steadily since Volvo Penta introduced its IPS pod drive system with…more
For many boat companies, the Fort Lauderdale International Boat Show plays a vital role in generating business through the introduction of new products. Case in point: Regulator Marine of Edenton, N.C. Earlier this month, I spent a couple of hours at Regulator’s largest dealership, Oyster Harbors Marine in Osterville, Mass. I was there to test…more
The International Superyacht Society will focus on engaging first-time superyacht clients in todays economy during its annual breakfast presentation on Oct. 30 in Fort Lauderdale. The presentation is part of the annual ISS membership meeting and will be moderated by Diane Byrne of MegayachtNews.com. Panelists include industry and non-industry executives, who will discuss finance, promotion…more
The U.S. Superyacht Association will have its annual meeting Nov. 1 at the Bahia Mar Yachting Center in Fort Lauderdale. The meeting will feature a discussion of the work the association has done during the previous year and will introduce the 2013-14 board of directors. USSA founder and CEO Peggy Nordeen will deliver a keynote…more
Sunreef Yachts announced the U.S. debut of its 60 Power at the Fort Lauderdale International Boat Show. It is hull No. 3 of this model. The company said the catamaran, named Forever, will be available for viewing and sea trials Nov. 9-10 in Isla Mujeres, Mexico.
Organizers of the Fort Lauderdale International Boat Show announced several transportation and parking arrangements to make attending this years show more convenient. In addition to transportation and parking enhancements, Las Olas Bridge construction will be halted from Oct. 28 through Nov. 6, with all four traffic lanes open during the Oct. 31-Nov. 4 show. Newly…more
The latest new models from Australias Riviera and Belize will make their American debut at the Fort Lauderdale International Boat Show, which runs Oct. 31-Nov. 4. The show will mark the official U.S. release of Rivieras new 565 SUV, the second model in the new SUV range, with sleeping capacity for six to seven adults…more
Organizers expect the strongest Lauderdale show since 2007, with lots of new attractions The 54th Fort Lauderdale International Boat Show is on a mission to outperform itself. The Oct. 31-Nov. 4 event continues to add to offerings spread over six locations with more than 3 million square feet of space. One of this years new…more