MDCE

The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. The MDCE is the marine industry’s only dealer-specific educational conference; the fall event offers educational topics, an expo hall and networking opportunities.

MDCE 2012: Demographic trend could boost industry

Four industry giants think the changing demographics in the United States are creating a huge opportunity for the marine industry. “The demographic trends in the United States don’t really concern us. We see that as an upside for us,” Yamaha Marine Group president Ben Speciale said during a leaders panel at the Marine Dealer Conference…more

MDCE 2012: Certification program honors dealers

Marine Five Star Dealer Certification, one of the core elements of the Grow Boating initiative, announced on Wednesday the recipients of two new awards to honor certified marine dealerships for best practices and for being the best places to work. Dealers received their awards at the Marine Dealer Conference & Expo in Orlando, Fla. They…more

MDCE 2012: Builders sign dealers while at conference

Several boatbuilders attending the Marine Dealer Conference & Expo in Orlando, Fla., this week said they were successful finding and signing new dealers to fill gaps in distribution. John Dorton of Bryant Boats told Soundings Trade Only that by day’s end Tuesday it had seven new prospects. “We’ve had a lot of interest,” Ron Bibee,…more

MDCE 2012: Discover Boating joins with marina initiative

Welcome to the Water is coming to National Marina Day. Discover Boating is joining the initiative, launched years ago by the Association of Marina Industries, that had primarily been a celebration of marinas, Discover Boating vice president of marketing Carl Blackwell said at the Marine Dealer Conference & Expo, which wraps up today in Orlando,…more

MDCE 2012: Demographics will determine industry’s future

Socioeconomic strides must be made if the growing minority populations will get into boating. That was the message Steve Murdock, former director of the U.S. Census Bureau and a sociology professor at Rice University, delivered during a seminar at the Marine Dealer Conference & Expo, which wraps up today in Orlando, Fla. “There’s no coming…more

MDCE 2012: MRAA president addresses young industry leaders

By 2015, Generation Y will outnumber the baby boomers — a population that sees 10,000 people retire each day. That’s according to Marine Retailers Association of the Americas president Matt Gruhn, who spoke to a crowd of about 100 Tuesday night at the opening event of the Young Professionals Community at the Marine Dealer Conference…more

MDCE 2012 VIDEO: Interview with keynote speaker

Trade Only senior reporter Chris Landry caught up with the keynote speaker of the Marine Dealer Conference & Expo — motivational speaker, trainer and author Robert Stevenson — moments before he took the stage and delivered his message to an audience of 650. Click play for the interview with Stevenson. Stevenson, 60, of Clearwater, Fla.,…more

MDCE 2012 VIDEO: Interview with the MRAA president

The industry’s dealers are coming back, and the Marine Retailers Association of the Americas wants to provide them with the education they need to succeed and bridge the gap between them and manufacturers, the president of the association told Soundings Trade Only on Monday. “We have a lot of new opportunities and resources for dealers,”…more

MDCE 2012: Social media firm upgrades MRAA membership

Josh Chiles is on a roll. The 33-year-old founder and CEO of Engaged, a company that helps marine dealers customize the level of assistance they receive to manage social media, has had a pretty big couple of months. It’s now an official premier partner with the Marine Retailers Association of the Americas, Chiles told Soundings…more

MDCE 2012: Discover Boating plans movie-theater ads

Welcome to the Water is adding a screen. The Discover Boating program, which has been so successful on Facebook that Facebook did a case study on the program to ask how it was able to grow so fast, is going to market-test 30-second videos in movie theaters in 2013. “Imagine that on the big screen,…more

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