MDCE

The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. The MDCE is the marine industry’s only dealer-specific educational conference; the fall event offers educational topics, an expo hall and networking opportunities.

Dealer conference offers first-time discount

The Marine Dealer Conference & Expo, set for Nov, 6-9 in Orlando, Fla., is offering first-time dealer attendees a registration fee of $299, which is $150 off the regular rate. The rate, good through June 30, is available only for dealer personnel who haven’t attended the conference in the last three years. “The dealers who…more

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Survivors share ideas at dealer conference

Attendance was up at November’s MDCE, as the retailing segment looks toward a brighter 2011 The number of marine dealers has shrunk significantly in recent years, but the hundreds of dealer personnel who attended the recent Marine Dealer Conference & Expo are not only surviving, but also are finding new ways to keep their businesses…more

Awards handed out at MDCE

Numerous awards were handed out Wednesday during a luncheon at the Marine Dealer Conference & Expo in Orlando, Fla. The Jerry Marine Journalism Award was presented to Norm Schultz, who writes Soundings Trade Only’s semiweekly “Dealer Outlook” blog. The award was created in memory of Jerry Martin, the MRAA’s first director of development and the…more

MDCE 2010: Think differently, connect with customers

ORLANDO, Fla. – The sales and marketing track at the Marine Dealer Conference & Expo featured two sessions Tuesday that were designed to help dealers think differently about issues such as price and marketing. Don Cooper presented a session titled “The Myth of Price,” and Wanda Kenton Smith discussed “Eight Proven High-Impact, Low-Cost Sales and Marketing…more

MDCE 2010: Dealers share best practices

ORLANDO, Fla. – One of the most popular sessions at the Marine Dealer Conference & Expo was “The Best Ideas for Success in the Current Economy” panel, which featured low-cost, innovative ideas from five dealers and allowed the audience to vote on the best one. The winner, who will be announced later today, will receive…more

MDCE 2010: Former MRAA chairman honored

ORLANDO, Fla. – John Sima, former chairman of the Marine Retailers Association of America, received the Irv Rosenthal Award Tuesday during a luncheon at the Marine Dealer Conference & Expo. Sima is owner and president of Sima Marine, a family-owned dealership and marina in Ohio. “I’ve learned more than I’ve given,” Sima said of the…more

MDCE 2010: MRAA elects new board members

ORLANDO, Fla. – The Marine Retailers Association of America elected new board members Monday at the Marine Dealer Conference & Expo. Dave Foulkrod, of Consolidated Marine, was elected chairman of the association, replacing Ed Lofgren, who has held the position for the last two years. Steve Baum, of Boat Owners Warehouse, was elected vice chairman,…more

MDCE 2010: Speaker stresses rapid response on Web

ORLANDO, Fla. – Those who arrived early at the Marine Dealer Conference & Expo took advantage of three bonus sessions that offered insights into boat buying. Frank Peterson, president and CEO of the Recreational Boating & Fishing Foundation, discussed the results of a recent survey that shows who is buying boats. Thetford/Norcold presented a session…more

MDCE 2010: Know your customer and your business

ORLANDO, Fla. – The Marine Dealer Conference & Expo started Monday with two speakers who provided out-of-the-box suggestions for accelerating business innovation as well as insights about the approaches a salesperson needs to take to sell a product. Dan Coughlin, who spoke on innovation, told the audience about a day three years ago when he…more

Dealer conference opens in Orlando

ORLANDO, Fla. – Close to 1,000 people are expected to participate in this year’s Marine Dealer Conference & Expo, which begins today at the Orange County Convention Center and Rosen Plaza Hotel. Organizers said 920 preregistered for this year’s event, which is in Orlando for the second consecutive year. That’s up from the 743 who…more

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