MDCE

The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. The MDCE is the marine industry’s only dealer-specific educational conference; the fall event offers educational topics, an expo hall and networking opportunities.

MDCE 2012: Social media firm upgrades MRAA membership

Josh Chiles is on a roll. The 33-year-old founder and CEO of Engaged, a company that helps marine dealers customize the level of assistance they receive to manage social media, has had a pretty big couple of months. It’s now an official premier partner with the Marine Retailers Association of the Americas, Chiles told Soundings…more

MDCE 2012: Discover Boating plans movie-theater ads

Welcome to the Water is adding a screen. The Discover Boating program, which has been so successful on Facebook that Facebook did a case study on the program to ask how it was able to grow so fast, is going to market-test 30-second videos in movie theaters in 2013. “Imagine that on the big screen,…more

MDCE 2012: MRAA touts membership benefits

The Marine Retailers Association of the Americas tripled the number of benefits it offers members in the year Matt Gruhn has headed the organization. That was Gruhn’s message for attendees at a breakout session of the Marine Dealer Conference & Expo, which is taking place in Orlando, Fla., and produced by the MRAA in conjunction…more

MDCE 2012: Keynote speaker urges new ideas

Laramar Apartments couldn’t make money on pet deposit collections. An official with the Chicago-based investment company, which boasts a $1 billion portfolio, was telling team members from around the country that it was difficult to get people to pay the deposits because “people lie.” It was then that a property manager from Tulsa, Okla., spoke…more

MDCE 2012: Organizers report record attendance

The Marine Dealer Conference & Expo in Orlando, Fla., co-produced by the Marine Retailers Association of the Americas and Boating Industry, debuted as the largest in conference history. More than 900 people pre-registered, up 5 percent from last year. The more than 500 dealers registered represent the highest dealer attendance for the dealer conference. With…more

MDCE 2012 VIDEO: Organizers talk about show opening

The largest-ever Marine Dealer Conference & Expo opened this morning with a 5 percent increase in registered attendees, according to the show organizers. “We’re excited, attendance is up a bit and we still have to look forward to onsite registration, as well — that is usually another 50 people,” said Amy Collins, the group publisher…more

MDCE 2012: Ways for manufacturers’ reps to boost revenue

“What do dealers want from you?” That was the question posed by Don Cooper, “The Sales Heretic,” who asked marine manufacturers’ reps to outline their goals for 2013 sales during a training workshop this morning at the Marine Dealer Conference & Expo in Orlando, Fla. “They want to know market trends, industry trends and economic…more

Industry leaders headline dealer conference panel

Top executives from four leading companies in the marine industry will headline the Industry Leaders Panel at the Marine Dealer Conference & Expo, which takes place Nov. 11-14 in Orlando, Fla. The panel will discuss the challenges and opportunities they see for the industry in the next year at 2 p.m. Nov. 14 at the…more

Dealer conference names keynote speaker

Author Robert Stevenson will be the keynote speaker at the 2012 Marine Dealer Conference & Expo, which is set for Nov. 11-14 in Orlando, Fla. Stevenson will deliver a speech at 5:30 p.m. on Nov. 12 titled “How the Best Get Better” that closes the first full day of the conference. “Stevenson will give you…more

Dealer conference adds workshop

The Marine Dealer Conference & Expo is expanding with a half-day workshop for manufacturer’s representatives. Don Cooper, who has been one of the conference’s highest-rated presenters, will challenge conventional wisdom as he works with clients to boost performance. The dealer conference will be held Nov. 11-14 at the Orange County Convention Center in Orlando, Fla.…more

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