Continuing June’s positive sales results in July, U.S. brokerages sold 2 percent more boats in July, at 12 percent higher prices, than they did in the same month last year.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
After last month’s look at recent increases in mobile searches at the Boat Trader website, this month we review the mobile operating systems that people who search for boats on the site use.
Led by fiberglass outboard and aluminum fishing boats, the recreational boat industry regained its footing after a slip in May and returned to moderate sales growth in June.
U.S. brokerage sales volume in June rose 3 percent from the same month a year earlier, narrowing the year-to-date gap between boat sales in 2014 and 2015 to a 2 percent decline. Through June, 15,582 boats had been sold by YachtWorld member brokerages, as reported in SoldBoats.com, their proprietary database.
Consumers’ use of smartphones and tablets to access the Boat Trader website has increased dramatically in the past few years. In January 2012 a combined 240,000 visitors used mobile devices to search on Boat Trader, compared with 1.36 million who used laptop and desktop computers. Since the start of this year’s second quarter, mobile use…more
Recreational boat sales fell in May, declining in both the main powerboat segments and industrywide for the first time in 15 months.
Recreational boat sales stayed on a level growth plane in April, helped by spring weather that was improved from a year ago, particularly in the upper Midwest.
U.S. brokerage sales in May were 2 percent lower than in the same month a year earlier as 3,586 boats were sold, yet they beat the five-year average for the month for the first time this year.
In the June issue we published a ranking of brands, based on the total number of listings for used boats on Boat Trader’s website. This month, we look at the brands again on the basis of which brands’ listings were most viewed by consumers and compare the ranking for the 12 months that ended April…more
U.S. brokerage sales volume was 5 percent lower in April than in the same month last year, marking the third time this year that sales were below those in the corresponding month a year earlier.