U.S. brokerage boat sales continued to increase incrementally during the summer as 1 percent more boats were sold in August than in the same month last year.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
The versatile center console is the most popular class of boats on Boat Trader.
Traditional summer fun boats — jetboats, ski boats and personal watercraft — had their day in the sun in July, leading the recreational boat industry to an industrywide sales gain of 5 percent.
Continuing June’s positive sales results in July, U.S. brokerages sold 2 percent more boats in July, at 12 percent higher prices, than they did in the same month last year.
After last month’s look at recent increases in mobile searches at the Boat Trader website, this month we review the mobile operating systems that people who search for boats on the site use.
Led by fiberglass outboard and aluminum fishing boats, the recreational boat industry regained its footing after a slip in May and returned to moderate sales growth in June.
U.S. brokerage sales volume in June rose 3 percent from the same month a year earlier, narrowing the year-to-date gap between boat sales in 2014 and 2015 to a 2 percent decline. Through June, 15,582 boats had been sold by YachtWorld member brokerages, as reported in SoldBoats.com, their proprietary database.
Consumers’ use of smartphones and tablets to access the Boat Trader website has increased dramatically in the past few years. In January 2012 a combined 240,000 visitors used mobile devices to search on Boat Trader, compared with 1.36 million who used laptop and desktop computers. Since the start of this year’s second quarter, mobile use…more
Recreational boat sales fell in May, declining in both the main powerboat segments and industrywide for the first time in 15 months.
Recreational boat sales stayed on a level growth plane in April, helped by spring weather that was improved from a year ago, particularly in the upper Midwest.