By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.

datatracker

DataTracker: Top brands searched – 2014 vs. 2009

We took a look this month at some relatively ancient history of the Internet to see how brand searches have changed in five years on BoatTrader.com. We reviewed the period from May through July in 2009 and this year.

Click to enlarge.

Boat sales bounce back in June

Boosted by solid improvement in three key categories, the recreational boat industry got back on plane in June with single-digit sales growth in the main segments and a double-digit increase industrywide.

datatracker

DataTracker: Smartphone searches on rise

The shift to mobile computing among visitors to Boat Trader.com reached 45 percent of unique visitors in the second quarter this year. The chart at right shows the percentage of use of mobile phones, tab-lets and desktop computers in each of the last six quarters.

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