U.S. brokerage sales fell 4 percent in October as 2,219 boats were sold, 97 fewer than in the same month a year earlier.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
When consumers search for boats on Boat Trader, what’s most important? We dug into the 6.3 million searches that users conducted from June to September and pulled up the results at left, which show the proportion of people who used different search parameters.
A late spring and a summer that lingered helped the boating industry post strong September sales for the third year in a row.
Sales gains in categories that ranged from fiberglass outboard boats and aluminum pontoons to personal watercraft and ski boats enabled the recreational boat industry to continue its steady improvement in October against the backdrop of a mild autumn.
Slow but steady improvement has been the theme for the U.S. yacht brokerage market during the past four months, and September was no exception.
The graph at left shows the average price by length for used boats between 15 and 50 feet that were first listed on Boat Trader between Oct. 1, 2014, and Sept. 30 this year.
Sales of fiberglass outboards, pontoon boats and personal watercraft surged in August, giving the recreational boat industry its highest percentage gains of the year.
U.S. brokerage boat sales continued to increase incrementally during the summer as 1 percent more boats were sold in August than in the same month last year.
The versatile center console is the most popular class of boats on Boat Trader.
Traditional summer fun boats — jetboats, ski boats and personal watercraft — had their day in the sun in July, leading the recreational boat industry to an industrywide sales gain of 5 percent.