We spend a lot of time looking at numbers, quantifying trends at www.boattrader.com and other Dominion Marine Media websites. This month, we changed it up and created a map graphic that shows each state’s preferred boat class, based on searches by Boat Trader visitors during the summer months of 2013.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Like the stars on a professional sports team, two stalwart categories of aluminum boats and the largest segment of fiberglass boats delivered solidly higher sales in December that enabled the recreational boat industry to finish 2013 with a month of double-digit gains.
Winter’s icy fingers reached into the Deep South in January, but they appeared to be a minor factor as sales in the recreational boat industry rose slightly during what is traditionally a slow month. Sales in the main powerboat segments rose just 1.2 percent, or 37 boats, to 3,243, compared with January of 2013, and…more
An advertising agency has created a graphic that lists the 10 most-liked boatbuilder pages on Facebook and compares the number of “likes” with the number of engaged users each of the companies has. It’s based on an audit of NMMA-certified boatbuilders’ Facebook data as of Feb. 4 and illustrates the significance of engagement in measuring…more
Periodically we take a snapshot of the inventory of boats listed for sale on Boat Trader. Last month we showed price distribution, and this month we focus on length for the 12-month period from Dec. 1, 2012, through Nov. 30, 2013.
After four up-and-down months of sales to start 2013, U.S. yacht brokerages turned in eight consecutive months of improved sales, compared with 2012, and collectively sold more than 30,000 boats in a year for the first time since 2007.
The seemingly unsinkable aluminum pontoon market contributed what it could in November, but it couldn’t keep the recreational boat industry from showing a modest decline in sales, its first since the spring quarter.
Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much as they did a decade ago, according to a new report by the Harvard Business Review. The peer-to-peer rise has given some companies a leg up over well-established competition, according…more
U.S. brokers had another good month in November, selling 1,983 boats, almost 300 more than they did in the same month in 2012.