U.S. brokerage sales fell 11 percent in March from the same month in 2014 and the quarter ended with sales lower by 5 percent, as 5,427 boats were sold.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Ski and wakeboard boats generally are used on lakes, rivers and protected coastal waters where skiing, wakeboarding and wakesurfing thrive.
Led by four segments that topped 40,000 in sales, the recreational boating industry finished 2014 with moderate growth of 6 percent in the main powerboat segments and 8.5 percent industrywide.
After a slow January, the U.S. brokerage market bounced back in February as sales rose 3 percent from the same month a year earlier.
Center consoles are the most popular class of powerboat in many states, especially on the East Coast and Gulf Coast. They are generally versatile boats for fishing and family activities, and they’re capable in rougher water, although they can also be wet, which makes them preferred in warmer water.
Fishermen, pontoon-boat buyers and people who are attracted to small to midsize outboard boats have been leading the recreational boating industry’s rebound from the Great Recession. They may be getting some company.
Pontoons, also known as “party barges,” have been hot in the U.S. boat market for the last few years. We recently did a study of Boat Trader site visitors, counting every time they viewed a page with a pontoon model on it.
When it comes to the yacht brokerage market, Florida has long been the major player in the United States, and 2014 was no different.
Continuing to show surprising late-year strength, recreational boat sales achieved double-digit gains in December for the second month in a row.
2014 ended with a 6 percent gain in U.S. brokerage sales in December, but the year’s headlines were not positive. Sales for the year were down 5 percent, according to YachtWorld member brokerages reporting in their proprietary database, SoldBoats.com.