U.S. brokerage sales have rebounded during the first two months of the second quarter after poor weather severely affected first-quarter sales in many Eastern and Midwestern states.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Recreational boat sales growth in March amounted to just a trickle, but the solid single-digit increases the industry saw in April suggest that builders and dealers could enjoy sustainable gains in the warmer months ahead.
A ranking of the total number of new and used models listed at Boat Trader.com during the past year reveals some familiar makes, and four of the top five predominantly build aluminum boats. This is, in part, because a number of major aluminum builders market new models heavily on the site.
After three months in which sales volume was well behind its 2013 pace, U.S. brokers closed the gap in April with sales of 2,975 boats, only 2 percent behind the previous April and 4 percent above the five-year average for the month.
If you were selling outboard fiberglass boats — or vessels ranging from personal watercraft to small fishing boats and jon boats — the spring selling season probably started to look brighter in March.
U.S. brokerage sales volume was lower by 7 percent, or 415 boats, in the first quarter this year, compared with the same period in 2013.
Astronomically speaking, the spring season began on March 20, but in the recreational boating industry the spring selling season starts in February. This year, it did not start well. The slim sales gains that the industry achieved in January vanished the following month as a harsh and snowy winter punished the Midwest, Great Plains and…more
During the winter, we ran a study of the classes of boats that visitors to Boat Trader searched for most often in the last three months of 2013. Leading the way was the versatile and typically affordable center console, followed by the family-friendly and equally versatile cruiser, in the same positions they held a year…more
We report often on the top brands searched on the Boat Trader website by its 2 million to 5 million unique monthly visitors, a number that varies by season.
Strong U.S. brokerage sales through most of 2013 smacked into extreme cold in the first two months of this year, and the effects of the snow and ice that arrived with the polar vortex contributed to slower sales in January and February.