Recreational boat sales posted their second consecutive month of weak growth in October, leaving the industry farther from the full-year gains forecasters were hoping for when 2016 began.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Boat Trader website visitors increasingly continued to shop for boats on mobile devices during the last year and this report drills down to the operating-system level. Regardless of the system, the report shows that the number of unique monthly visitors varies with the season from a high in July to a low in November and…more
U.S. brokerage sales declined in October for the second month in a row, falling 9 percent as 2,029 boats were sold, compared with 2,225 in the same month last year.
The recreational marine industry followed double-digit August sales gains with a slow-growth September, adding to the unpredictability of a year marked by inconsistent results.
Traffic to Boat Trader’s website peaked during the summer in July at 3.37 million unique visitors.
U.S. brokerage sales volume in September was 4 percent lower than the previous September, but 10 percent higher in total price paid, as 2,367 boats sold for $286.6 million.
The recreational marine industry’s 2016 story remains a page turner and it’s getting better.
During the past 12 months, millions of visitors to Boat Trader have seen new and used-boat listings, and the most popular class was consistently center consoles.
U.S. brokerage sales reported by YachtWorld member brokers rose 2 percent in August to 2,983 boats from the same month last year, the first monthly uptick since April.
We’re taking a different look at the most-viewed boat brands on Boat Trader for the 12-month period that ended June 30, focusing this time on used freshwater fishing brands.