By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Sales decline slows in New England, Pacific

With the early release report for September, we are presenting the preliminary reporting states in a new regional format. This snapshot represents the entire fiberglass and aluminum market, including personal watercraft. Retail units and a two-year percentage change calculation based on four time periods are included to provide insight into the prevailing retail trends. Twelve…more


Data Tracker: Consumers narrow their searches by adding length

As consumers move closer to making their purchase decisions, they search for more specific criteria. In fact, length is one of the most popular criteria that shoppers use in their final stage of searching for a boat. In September, consumers on conducted more than 2.1 million searches that included boat length. The majority of…more


Sales are stronger, but they’re taking longer

Brokerage sales in September improved by 10 percent from the same month in 2008, with 2,428 boats changing hands in the United States, according to data reported by member brokers in the Web site’s database. However, the total value of those boats was 11 percent less than the value of the 2,205 boats…more


Boat sales struggle in tough second quarter

Sales of new boats continued to drop in the second quarter of 2009. The total fiberglass segment, including personal watercraft, fell 30.6 percent, while aluminum sales were off 27.9 percent. These statistics are based on registration data from 48 states, with two not reporting, or 99 percent of the U.S. boat market. The fiberglass 14-foot-and-up…more


Brand loyalty in the marine marketplace

Based on search data and consumer survey results, boaters are more concerned with features and prices than specific brands. According to a recent Boat Trader survey, 42 percent of boaters have owned two to three different boat brands. Furthermore, 19 percent said they have owned more than five different brands in their lifetime. This aversion…more


Brokerage sales hit a positive milestone

Last year was no banner year in the United States brokerage market for powerboats or sailboats, but until recently it looked pretty good compared to 2009. In August, for the first time this year, yacht brokers sold more boats (7.5 percent) for more dollars (5.6 percent) than in the same month a year ago. Unit…more


Slower sales decline marks July boat sales

Florida posts second consecutive month showing lower rates of diminished selling July registration figures from new boat sales in early reporting states showed a slower rate of decline in all boat segments. These statistics include 30 early reporting states that represent approximately 64 percent of the national market. This early release report is intended to…more


Data Tracker: Engines dominate keyword searches

Of the more than 7.8 million searches in July for new and used boats on, 50,000 were keyword searches that consumers actively entered in search parameters. Seventy percent of the keywords searched were engine-related, specifically marine engine manufacturers. The top-searched marine engines were Yamaha and Mercury, with 28 percent and 24 percent of the…more


Florida leads brokerage sales increase

Unit sales beat previous year for second month in a row, and total valuation also rose The market for brokerage powerboats and sailboats continued to strengthen in July, surpassing unit sales for the same period a year ago and falling only a few percentage points short in total value for all boats. In aggregate, that’s…more


June boat sales show a lower rate of decline

Figures reflect a purging of surplus inventory and could signal that a bottoming out is near June registration figures from early-reporting states showed a slower rate of decline in all boat segments. The report includes 26 early-reporting states that represent approximately 62 percent of the national market. These preliminary results are intended to provide a…more

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