By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Second-quarter sales set an industry low

Sales of new boats continued to drop in the second quarter of 2010, with aluminum boats showing the only sales growth. The decline for the period set another industry record low at 47,497 units for total fiberglass, including PWC. The fiberglass 14-foot-and-up segment dropped 19.8 percent on sales of 24,252 boats. Brunswick Marine Group was…more


Brokerage numbers are flattening out

          Early growth trend continued to fade in August; possible oil-spill effect shows up in Florida For the second month in a row, yacht brokerage sales in the United States were roughly equivalent to the same month in 2009. According to member brokerages reporting sales to the proprietary database,…more


Data Tracker: Looking into search dynamics

In August, nearly 2 million unique visitors reached and viewed nearly 32 million pages. These users actively conducted searches via keywords and drop-down selections, resulting in 458,629 typed keyword searches and 1,417,750 manufacturer drop-down searches. As keyword searches are performed in an open search field and manufacturers are selected from a drop-down menu, it…more


July boat sales tumble; one region shows growth

Preliminary boat sales numbers for July showed one region with positive growth and the market as a whole declining 18.8 percent. The East North Central (Great Lakes) region reported growth of 3.5 percent. The Pacific region continued to be the hardest-hit region again this month with a 38.2 percent decline. For the 12-month rolling time…more


Two regions aside, June sales disappoint

Preliminary June sales data shows two regions with positive growth, but the entire market declined 8.8 percent for the month. The East North Central region saw 27.3 percent year-over-year retail growth and the West North Central region reported a 6.9 percent increase. The Pacific region continued to be the hardest-hit region again this month with…more


July brokerage sales dip, but values inch up

Yacht brokerage unit sales in July were lower for the first time in 2010, compared to the same month in 2009, according to yacht brokers reporting in the proprietary database. The drop was small, 4 percent or 127 boats, and values were 2 percent higher, but the dip in sales extended a sales…more


Data Tracker: Consumers search for wider price range

Recent traffic on shows that consumers have increased their price range for search queries across all boat types. In the month of July, consumers increased the high end of their price range, as well as the minimum price, by an average of 50 percent over April’s average. The average price for all boats searched…more


Powerboat sales valuations drop in June

Boats from 46 to 55 feet are leading unit-sales gains, increasing 23 percent halfway through 2010 Yacht brokerage unit sales in the United States increased by 6 percent in June, when compared to the same month in 2009. That was about the same percentage gain as in May, but valuations took a hit in June,…more


May sales were down in nearly all regions

Preliminary regional boat sales data for May shows only the East South Central region showing a positive gain. The East South Central region reported 2.1 percent of positive retail growth year-over-year in May, continuing a three-month positive trend. The entire boat market declined 15.8 percent in May. These numbers represent the entire fiberglass and aluminum…more


Three regions post positive sales numbers

Preliminary state data in April show three regions with positive growth as sales for the entire boat-sales market declined 3.3 percent. The East South Central region reported 13.5 percent retail growth year-over-year in April. That was followed by the East North Central region, which was up 3.2 percent, and the West North Central, which had…more

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