By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Data Tracker: Sea Ray, Whaler top searches

This month, we revisit the most popular searches of manufacturers utilized by visitors to to look for shifts in brand interests. Seasonally, there are fewer members of the boating public visiting the site. Compared to August, the number of unique visitors in November decreased as it does every year from close to 2 million…more


Decline in boat sales may be leveling off

Boat sales in October dropped 13.8 percent, with only one region breaking even. The West South Central (Southwest) region was even in October. New England was hardest-hit, with a 51.5 percent decline. For the 12-month rolling time frame, the East North Central Region (Great Lakes) increased 9.2 percent. Year-to-date, that region is up 9.3 percent.…more


Dip in brokerage sales slows in October

A look at Canada shows our northern neighbor selling boats at a much higher valuation than 2009 After a few months of losing ground compared to 2009 sales, by some measures U.S. yacht brokerages in October reported improving sales. As entered in their proprietary database,, member brokerages of indicated that unit sales were…more


Data Tracker: Boat-search mobile app gains traction

Websites such as have, for some time now, established strong traffic among boaters searching on their PCs for new boats, pricing info or other data relating to possible boat-sales transactions. Site traffic follows the seasons, with July as the usual high-water mark and December being the low point. At, that’s a swing from…more


September sales fall, but turn could be near

Boat sales in September fell 18 percent, with two regions showing  growth. The East South Central region posted a 19.7 percent increase, while the West North Central region grew 5.5 percent. The Pacific region again was hardest hit, with a 51.9 percent decline. For the 12-month rolling time frame, the East North Central Region has…more


Tale of the tape: trawlers vs. sailboats

Brokerage sales in the United States lost ground in September compared to September 2009, according to member brokerages of, reporting their sales in the proprietary database Unit sales fell from 2,420 to 2,246, or 7 percent, and total valuation fell from $222 million to $208 million, or 6 percent. Despite the relative slump…more


Second-quarter sales set an industry low

Sales of new boats continued to drop in the second quarter of 2010, with aluminum boats showing the only sales growth. The decline for the period set another industry record low at 47,497 units for total fiberglass, including PWC. The fiberglass 14-foot-and-up segment dropped 19.8 percent on sales of 24,252 boats. Brunswick Marine Group was…more


Brokerage numbers are flattening out

          Early growth trend continued to fade in August; possible oil-spill effect shows up in Florida For the second month in a row, yacht brokerage sales in the United States were roughly equivalent to the same month in 2009. According to member brokerages reporting sales to the proprietary database,…more


Data Tracker: Looking into search dynamics

In August, nearly 2 million unique visitors reached and viewed nearly 32 million pages. These users actively conducted searches via keywords and drop-down selections, resulting in 458,629 typed keyword searches and 1,417,750 manufacturer drop-down searches. As keyword searches are performed in an open search field and manufacturers are selected from a drop-down menu, it…more


July boat sales tumble; one region shows growth

Preliminary boat sales numbers for July showed one region with positive growth and the market as a whole declining 18.8 percent. The East North Central (Great Lakes) region reported growth of 3.5 percent. The Pacific region continued to be the hardest-hit region again this month with a 38.2 percent decline. For the 12-month rolling time…more

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