By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


June boat sales show a lower rate of decline

Figures reflect a purging of surplus inventory and could signal that a bottoming out is near June registration figures from early-reporting states showed a slower rate of decline in all boat segments. The report includes 26 early-reporting states that represent approximately 62 percent of the national market. These preliminary results are intended to provide a…more


Data Tracker: Search activity hits 2009 high

In the month of June, searches conducted on reached more than 7.5 million, representing a 47 percent increase from 2008. June has shown the highest search activity year-to-date in 2009. The search data also reveals consumers are more willing to travel beyond their local area to find the new or used boat that fits…more


June brokerage unit sales exceed last year’s

For the first time this year, more brokerage boats were sold in a one-month period than in the same one-month period a year earlier. As reported to by the member brokers of, unit sales increased to 3,182 boats in the United States during June-10.5 percent more than the 2,879 boats sold in June…more


No surprises in May; boat sales were down again

May registration figures from early-reporting states point to a continued  decline in retail new-boat sales. The report includes data from 26 early-reporting states that represent approximately 62 percent of the national market. These preliminary results help identify the prevailing marine market retail trends for states that are able to report on a weekly or monthly…more


The right type of promotion will help you close more boat sales

Running a promotion that appeals to the widest audience is a key factor in its success. According to consumers polled at boat shows across the country, 44 percent said a promotion featuring zero percent financing would impact their buying decision the most. Cash incentives ranked second among consumers, with 26 percent. Other incentives that consumers…more


Signs of improvement in brokerage sales

In contrast to our April report, boat sales made through yacht brokerages took a strong step forward in May. Unit sales ran only 7 percent behind May 2008 and 17 percent off a five-year running average. As reported to by member brokers of, 3,023 boats were sold in May, while 3,263 boats were…more


PWC, aluminum boats lead weak April market

Sales declines in the personal watercraft segment were buoyed by a large increase in Georgia volume, according to early registration numbers in April. Personal watercraft fell 30.9 percent in the month on 2,553 units, compared with 3,695 in 2008. Georgia volume more than doubled, however. New Hampshire, South Dakota, Idaho and Alaska also showed small…more


Northeast sales lag behind rest of U.S.

Yacht brokerage sales have increased steadily in the first four months of 2009, but measured against 2008 and a five-year running average, the picture hasn’t improved. As reported to by member brokers of, 2,308 boats were sold in April against a year ago, when 2,897 boats were sold. However, one bright spot appeared…more


Aluminum sales show growth in four states during March

Sales of aluminum boats in March showed a slower decline, according to numbers from 28 early reporting states. Aluminum boat sales fell 17.2 percent for the month. Total units sold were 4,832, compared to 5,838 in 2008. Mississippi, New York, Alaska and New Hampshire all showed positive growth for the period. Total fiberglass boats, including…more

Gulf Coast, national sales show flicker of hope

Figures from U.S. YachtWorld brokers show boats were moving a little better in March, but at lower prices As the first quarter ends, the yacht brokerage market in the United States may be showing a small sign of improvement against 2008 unit sales. As reported to by member brokers of, sales were off…more

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