By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Big-boat sales are a bright spot in April

Category gains 7 percent, but brokerage deals fall 9 percent as middle of market slumps Bigger boats started to move in the U.S. brokerage market in April as sales of boats over 46 feet rose 7 percent, to 235, compared with April 2010. However, sales for the market as a whole went in the other…more


Sales increase in several Southern states

The fiberglass new-boat market fell 9.5 percent overall in March, but sales in the popular 14- to 30-foot segment showed double-digit gains in five Southern states. Spring traditionally arrives sooner in that region, and boaters in Arkansas, Florida, Tennessee, South Carolina and Mississippi stepped up their purchases. Sales increases ranged from 20.6 percent in Arkansas…more


Year-over-year sales improve for early 2011

Signs of an industry recovery continued as winter gave way to spring, with three regions reporting retail sales growth in February. According to early-release numbers, sales rose 29 percent in the East South Central (South) region, 13.1 percent in the West North Central (Great Plains) region and 0.8 percent in the West South Central (Southwest)…more


March brokerage sales beat five-year average

The number of midsize boats sold helped boost first-quarter numbers beset by big-boat decline   Midsize boats were selling the best in the U.S. brokerage market as the first quarter closed, compared with the same period a year earlier, according to sales reported by member brokers. The total value of sales in three size…more


Data Tracker: Sea Ray leads, while Chaparral climbs

This month we look at the most-searched boat brands on and find significant changes in the top 20 brand-designated searches made by the website’s visitors, who numbered more than 1.8 million in March.   Sea Ray remains at the top, with nearly twice the searches of any other for its iconic brand. But the…more


Top-selling states show steady growth

Sales of fiberglass boats, including personal watercraft, fell 6.4 percent in January from the same month last year in 31 early reporting states. Sales of aluminum boats rose 8 percent in January from the same month last year. Fiberglass and aluminum sales combined fell 0.5 percent, to 3,267 units, for the month from 3,284 a…more


Data Tracker: Price-range searches for popular boats

Of more than 27 million internal searches on in 2010, the most common boat types selected by visitors indicated a preference for vessels that were good vehicles for entertainment, excitement and serious fishing. At the top of the list were pontoon boats and deckboats, personal watercraft and saltwater fishing boats. Within those most-searched categories,…more


Boats are spending less time on the market

February brokerage numbers are down, but members report shorter stints on the block for vessels sold Sales of boats on the U.S. brokerage market broke no records in February, as the number of boats sold and their total valuation slipped, compared with February 2010. Unit sales fell 3 percent, to 1,699, and total valuation was…more


December sales rebound in Great Lakes

Boat sales were mixed in December as the total market took a step back, but three regions moved toward the new year with positive results. The entire boat market declined 11.3 percent on 2,843 units. But the East North Central (Great Lakes) and Pacific regions saw growth of 20 percent and 2.8 percent, respectively. The…more


New baseline emerges in brokerage sales

The number of brokerage boats sold in the United States in the first month of 2011 fell in line with a sales trend that had been in place for the second half of 2010. For seven consecutive months, aggregate unit sales reported by brokerage members have been within 200 boats – and usually fewer…more

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