By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Sales rebound is limited to a few states

Sales of new fiberglass boats slumped overall in April as retail activity slowed in many parts of the country, but some states reported growth in certain market segments. Figures from 29 early-reporting states that represent about 67 percent of the U.S. market showed that sales of all fiberglass boats, including personal watercraft, fell 14.2 percent,…more

Data Tracker: Top search terms driving traffic

At we spend time tracking how people search online — you may have seen our earlier articles ranking the searches by brand within our website. This month we thought we’d share a snapshot of actual search terms leading people to our websites and to others that are similar. Top Search Terms Leading to “Sports…more


Data Tracker: Mobile app searches grow

As spring weather spreads across the United States, the number of people searching for boats online grows. This year is no exception at, as the number of unique monthly visitors increased from 1.2 million in January to 1.6 million in April. But growing even faster has been the use of Boat Trader’s iPhone app…more


Big-boat sales are a bright spot in April

Category gains 7 percent, but brokerage deals fall 9 percent as middle of market slumps Bigger boats started to move in the U.S. brokerage market in April as sales of boats over 46 feet rose 7 percent, to 235, compared with April 2010. However, sales for the market as a whole went in the other…more


Sales increase in several Southern states

The fiberglass new-boat market fell 9.5 percent overall in March, but sales in the popular 14- to 30-foot segment showed double-digit gains in five Southern states. Spring traditionally arrives sooner in that region, and boaters in Arkansas, Florida, Tennessee, South Carolina and Mississippi stepped up their purchases. Sales increases ranged from 20.6 percent in Arkansas…more


Year-over-year sales improve for early 2011

Signs of an industry recovery continued as winter gave way to spring, with three regions reporting retail sales growth in February. According to early-release numbers, sales rose 29 percent in the East South Central (South) region, 13.1 percent in the West North Central (Great Plains) region and 0.8 percent in the West South Central (Southwest)…more


March brokerage sales beat five-year average

The number of midsize boats sold helped boost first-quarter numbers beset by big-boat decline   Midsize boats were selling the best in the U.S. brokerage market as the first quarter closed, compared with the same period a year earlier, according to sales reported by member brokers. The total value of sales in three size…more


Data Tracker: Sea Ray leads, while Chaparral climbs

This month we look at the most-searched boat brands on and find significant changes in the top 20 brand-designated searches made by the website’s visitors, who numbered more than 1.8 million in March.   Sea Ray remains at the top, with nearly twice the searches of any other for its iconic brand. But the…more


Top-selling states show steady growth

Sales of fiberglass boats, including personal watercraft, fell 6.4 percent in January from the same month last year in 31 early reporting states. Sales of aluminum boats rose 8 percent in January from the same month last year. Fiberglass and aluminum sales combined fell 0.5 percent, to 3,267 units, for the month from 3,284 a…more


Data Tracker: Price-range searches for popular boats

Of more than 27 million internal searches on in 2010, the most common boat types selected by visitors indicated a preference for vessels that were good vehicles for entertainment, excitement and serious fishing. At the top of the list were pontoon boats and deckboats, personal watercraft and saltwater fishing boats. Within those most-searched categories,…more

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