By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.

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Data Tracker: Boat-search mobile app gains traction

Websites such as BoatTrader.com have, for some time now, established strong traffic among boaters searching on their PCs for new boats, pricing info or other data relating to possible boat-sales transactions. Site traffic follows the seasons, with July as the usual high-water mark and December being the low point. At BoatTrader.com, that’s a swing from…more

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September sales fall, but turn could be near

Boat sales in September fell 18 percent, with two regions showing  growth. The East South Central region posted a 19.7 percent increase, while the West North Central region grew 5.5 percent. The Pacific region again was hardest hit, with a 51.9 percent decline. For the 12-month rolling time frame, the East North Central Region has…more

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Tale of the tape: trawlers vs. sailboats

Brokerage sales in the United States lost ground in September compared to September 2009, according to member brokerages of YachtWorld.com, reporting their sales in the proprietary database SoldBoats.com. Unit sales fell from 2,420 to 2,246, or 7 percent, and total valuation fell from $222 million to $208 million, or 6 percent. Despite the relative slump…more

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Second-quarter sales set an industry low

Sales of new boats continued to drop in the second quarter of 2010, with aluminum boats showing the only sales growth. The decline for the period set another industry record low at 47,497 units for total fiberglass, including PWC. The fiberglass 14-foot-and-up segment dropped 19.8 percent on sales of 24,252 boats. Brunswick Marine Group was…more

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Brokerage numbers are flattening out

          Early growth trend continued to fade in August; possible oil-spill effect shows up in Florida For the second month in a row, yacht brokerage sales in the United States were roughly equivalent to the same month in 2009. According to YachtWorld.com member brokerages reporting sales to the proprietary SoldBoats.com database,…more

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Data Tracker: Looking into search dynamics

In August, nearly 2 million unique visitors reached BoatTrader.com and viewed nearly 32 million pages. These users actively conducted searches via keywords and drop-down selections, resulting in 458,629 typed keyword searches and 1,417,750 manufacturer drop-down searches. As keyword searches are performed in an open search field and manufacturers are selected from a drop-down menu, it…more

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July boat sales tumble; one region shows growth

Preliminary boat sales numbers for July showed one region with positive growth and the market as a whole declining 18.8 percent. The East North Central (Great Lakes) region reported growth of 3.5 percent. The Pacific region continued to be the hardest-hit region again this month with a 38.2 percent decline. For the 12-month rolling time…more

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Two regions aside, June sales disappoint

Preliminary June sales data shows two regions with positive growth, but the entire market declined 8.8 percent for the month. The East North Central region saw 27.3 percent year-over-year retail growth and the West North Central region reported a 6.9 percent increase. The Pacific region continued to be the hardest-hit region again this month with…more

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July brokerage sales dip, but values inch up

Yacht brokerage unit sales in July were lower for the first time in 2010, compared to the same month in 2009, according to YachtWorld.com yacht brokers reporting in the proprietary  SoldBoats.com database. The drop was small, 4 percent or 127 boats, and values were 2 percent higher, but the dip in sales extended a sales…more

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Data Tracker: Consumers search for wider price range

Recent traffic on BoatTrader.com shows that consumers have increased their price range for search queries across all boat types. In the month of July, consumers increased the high end of their price range, as well as the minimum price, by an average of 50 percent over April’s average. The average price for all boats searched…more

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