By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Brokerage sales end 2009 on a high note

Not many yacht brokers will care to see a repeat of the 2008 and 2009 U.S. brokerage marketplace anytime soon, but most have been encouraged by improvement that took place in the second half of the year. As we reported online in Trade Only Today, December 2009 was a strong month for unit sales and…more


New England up 21.7 percent for November

Four regions reported positive growth in retail new-boat sales in November, according to early release numbers. This snapshot represents the entire fiberglass and aluminum markets, including personal watercraft. These statistics include 29 early reporting states that represent approximately 63 percent of the national market. The percentage of change for November 2009 retail sales for the…more


Data Tracker: November 2009 Consumer Activity

Top 10 Most Viewed Boat Categories 1.         Center console 2.         Cruiser (power) 3.         Angler 4.         Bass boat 5.         High performance 6.         Bowrider 7.         Cuddy cabin 8.         Express 9.         Sportfisherman 10.       Motoryacht Top 10 States with Most Viewed Inventory 1.         Florida 2.         Texas 3.         Michigan 4.         California 5.         Georgia 6.        …more


Brokerage sales post year-to-year gains

Brokerage boat sales across the United States showed impressive growth in November compared to November 2008, according to data reported by brokerages. The improved sales figures reflect improved economic conditions and continue a trend that began last summer, but the scale of the increase was greater than might have been expected: Unit sales grew…more


4Q starts with some signs of improvement

      Seven out of nine regions declined at a slower rate in October, according to early release numbers. Connecticut (New England), Louisiana (West South Central), Oklahoma (West South Central), and Oregon (Pacific Region) all showed growth during the month. This snapshot represents the entire fiberglass and aluminum markets, including personal watercraft. These statistics…more


Data Tracker: Consumers increase their mobile media usage to shop for boats

With mobile technology becoming cheaper and more readily available, an increasing number of consumers are obtaining information on the go with their mobile devices. Boat Trader’s recent survey showed that nearly a third of boaters use their mobile devices for Web browsing “all the time,” while 55 percent of respondents use their mobile phones for…more


Brokerage sales post year-to-year gains

A year ago, an already weak brokerage sales market began slowing rapidly in the United States as the economy took its well-documented nosedive. By comparison, the market this year has continued to improve and make significant year-over-year gains. Against 2008, unit sales of 2,171 boats in October were 21 percent ahead, and the $220 million…more


Sales decline slows in New England, Pacific

With the early release report for September, we are presenting the preliminary reporting states in a new regional format. This snapshot represents the entire fiberglass and aluminum market, including personal watercraft. Retail units and a two-year percentage change calculation based on four time periods are included to provide insight into the prevailing retail trends. Twelve…more


Data Tracker: Consumers narrow their searches by adding length

As consumers move closer to making their purchase decisions, they search for more specific criteria. In fact, length is one of the most popular criteria that shoppers use in their final stage of searching for a boat. In September, consumers on conducted more than 2.1 million searches that included boat length. The majority of…more


Sales are stronger, but they’re taking longer

Brokerage sales in September improved by 10 percent from the same month in 2008, with 2,428 boats changing hands in the United States, according to data reported by member brokers in the Web site’s database. However, the total value of those boats was 11 percent less than the value of the 2,205 boats…more

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