By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Early 2010 sales results are a mixed bag

                          Two regions reported retail growth in January, according to early release numbers. The Middle Atlantic region increased 11.2 percent, and the New England region posted a hefty 42.3 percent gain. The East North Central region was hardest hit, with a 35.8 percent…more


February brokerage sales up 33 percent from ’09

U.S. brokerage sales were up in February once again for member brokers. The number of boats sold across the country rose 9 percent compared to the previous month and by 33 percent compared to February 2009. The total valuation of boats sold increased by 16 percent from January and by 68 percent from February…more


Data Tracker: A consumer’s boat show experience

According to a recent Boat Trader consumer survey, 41 percent of consumers said their primary reason for attending boat shows is to conduct research, reinforcing the importance of having a knowledgeable staff work the booth. In fact, 31 percent of consumers say that a friendly and knowledgeable staff is most important to them, while 21…more


Brokerage sales up 29 percent over ’09

The dead of winter is historically a slow sales period in the United States brokerage market for yacht sales, and January appears to have been a slightly below-average sales month with 1,610 boats sold. Still, sales were 29 percent higher than the same month in 2009. Doing better than most were yacht brokers on the…more


East, Middle Atlantic post second month of growth

Three regions continued to report retail growth in December, according to early release numbers. The East North, South Central and Middle Atlantic regions all showed positive growth for the month, posting increases of 4.9 percent, 3.3 percent and 10.1 percent, respectively. New England grew at a 7.3 percent clip, while the Pacific region continued to…more


Data Tracker: Online videos increase lead conversion

Prospects who walk into a dealership and interact with various boats are more likely to convert to a sale. And the same holds true for prospects who interact with inventory online – they are more likely to convert to a lead. Online video provides businesses with a way of interacting with consumers as they move…more


Brokerage sales end 2009 on a high note

Not many yacht brokers will care to see a repeat of the 2008 and 2009 U.S. brokerage marketplace anytime soon, but most have been encouraged by improvement that took place in the second half of the year. As we reported online in Trade Only Today, December 2009 was a strong month for unit sales and…more


New England up 21.7 percent for November

Four regions reported positive growth in retail new-boat sales in November, according to early release numbers. This snapshot represents the entire fiberglass and aluminum markets, including personal watercraft. These statistics include 29 early reporting states that represent approximately 63 percent of the national market. The percentage of change for November 2009 retail sales for the…more


Data Tracker: November 2009 Consumer Activity

Top 10 Most Viewed Boat Categories 1.         Center console 2.         Cruiser (power) 3.         Angler 4.         Bass boat 5.         High performance 6.         Bowrider 7.         Cuddy cabin 8.         Express 9.         Sportfisherman 10.       Motoryacht Top 10 States with Most Viewed Inventory 1.         Florida 2.         Texas 3.         Michigan 4.         California 5.         Georgia 6.        …more


Brokerage sales post year-to-year gains

Brokerage boat sales across the United States showed impressive growth in November compared to November 2008, according to data reported by brokerages. The improved sales figures reflect improved economic conditions and continue a trend that began last summer, but the scale of the increase was greater than might have been expected: Unit sales grew…more

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