By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.

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Data Tracker: Price-range searches for popular boats

Of more than 27 million internal searches on BoatTrader.com in 2010, the most common boat types selected by visitors indicated a preference for vessels that were good vehicles for entertainment, excitement and serious fishing. At the top of the list were pontoon boats and deckboats, personal watercraft and saltwater fishing boats. Within those most-searched categories,…more

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Boats are spending less time on the market

February brokerage numbers are down, but members report shorter stints on the block for vessels sold Sales of boats on the U.S. brokerage market broke no records in February, as the number of boats sold and their total valuation slipped, compared with February 2010. Unit sales fell 3 percent, to 1,699, and total valuation was…more

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December sales rebound in Great Lakes

Boat sales were mixed in December as the total market took a step back, but three regions moved toward the new year with positive results. The entire boat market declined 11.3 percent on 2,843 units. But the East North Central (Great Lakes) and Pacific regions saw growth of 20 percent and 2.8 percent, respectively. The…more

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New baseline emerges in brokerage sales

The number of brokerage boats sold in the United States in the first month of 2011 fell in line with a sales trend that had been in place for the second half of 2010. For seven consecutive months, aggregate unit sales reported by YachtWorld.com brokerage members have been within 200 boats – and usually fewer…more

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Data Tracker: More people are searching for boats

Traffic at most major boat-sales websites flattened out or declined during 2008 and 2009. And although BoatTrader.com showed some traffic growth during the period, there’s no question that the economy put a damper on the boat-ownership aspirations of many in the United States. Now the recessionary trend appears to have turned. In 2010, 18.5 million…more

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Third-quarter boat sales were down across the board

Boat sales continued to drop in the third quarter of 2010, with the total fiberglass segment, including personal watercraft, declining 24.2 percent from the third quarter of 2009. Aluminum sales dropped 3.5 percent, while pontoon sales were down 0.7 percent on 7,250 units. The 14-foot-and-up fiberglass segment decreased 29.1 percent on sales of 16,449 boats.…more

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Data Tracker: Fewer individuals list boats for sale

There are many ways to sell a used boat, and listing at BoatTrader.com has been one of the more popular ones in recent years. As 2010 closed, we looked at a specific type of listing on the site – those posted by individual sellers – and compared it against 2009, a year in which the…more

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Brokerage sales made gains in 2010

December dip and a slowdown in the second half of the year temper optimism about prospects for 2011 What started the year as a broad rally in brokerage sales remained positive across all sizes of boats through the end of the year, but only sales of larger boats finished strongly. That’s the essence of the…more

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Big-boat sales drive valuations higher

Unit sales in Florida were up 172 percent for November; dollar measures are up 29 percent for year The total valuation of U.S. brokerage sales in November increased significantly compared both to November 2009 and October 2010. According to reports by YachtWorld.com member brokerages registered within the proprietary database SoldBoats.com, valuations rose 76 percent to…more

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Data Tracker: Sea Ray, Whaler top searches

This month, we revisit the most popular searches of manufacturers utilized by visitors to BoatTrader.com to look for shifts in brand interests. Seasonally, there are fewer members of the boating public visiting the site. Compared to August, the number of unique visitors in November decreased as it does every year from close to 2 million…more

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