By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


Fiberglass sales slump through summer

Sales of all fiberglass boats, including personal watercraft, fell again in July as the core 14- to 30-foot market declined despite increases in Florida, South Carolina and Georgia. Total fiberglass sales fell 5.2 percent, from 10,895 boats in July 2010 to 10,327 this year, in 27 early reporting states. Reports of sales of documented vessels…more


Gains are fleeting for fiberglass market

Sales of all fiberglass boats, including personal watercraft, fell 4.8 percent in June, reversing some of the gains the new-boat market made in May. Sales of fiberglass boats in the popular 14- to 30-foot segment fell 1.7 percent. Sales in that category rose 7 percent in May. For the year through June, sales in the…more


Brokerage sales remain strong in July

The brokerage sales market continued to do well in July, gaining 2 percent from the same month in 2010, as 3,117 boats were sold. That followed on the heels of a robust June when 3,446 boats changed hands. The data are based on reports of actual sales by U.S. member brokerages that entered their…more


Data Tracker: MasterCraft, Cobalt move up in search

For the third time in the last year, we have ranked the most searched boat brands on, and we’ve again found notable changes in the Top 10 brand-designated searches made by the website’s visitors in their 2.2 million searches in July. Compared with their rank in July 2010, MasterCraft, Chaparral, Wellcraft and Cobalt have…more


Sales in some segments up solidly in May

Dealers got a dose of good news in May as sales of fiberglass boats in the popular 14- to 30-foot category rose 7 percent from the same month last year and sales of aluminum boats rose 12.8 percent. Across the entire fiberglass market, including personal watercraft, sales rose a nominal 0.1 percent for the month.…more


Data Tracker: Listing prices by private sellers

At the end of last year, we reported on the number of listings of boats for sale by their owners that had been placed on in the previous 12 months. Our goal was to see what we could learn about the type and pricing of boats for sale by their owners on a site…more


June brokerage sales reach four-year high

Measured against June 2010 — or any other month in recent years — U.S. yacht brokerage sales continued to improve in June. Data that member brokerages contributed to showed that 3,446 boats valued at $411 million changed hands, increasing 1 percent and 43 percent, respectively, from sales in June of last year. By…more


Brokerage sales see big boost in May

Big-boat sales pushed the total value of brokerage boats sold into unfamiliar territory in May, with $317 million in sales of boats over 55 feet contributing to $552 million in sales of boats of all sizes. Although member brokerages reported nearly the same number of boats sold in May as in May 2010, the…more


Sales rebound is limited to a few states

Sales of new fiberglass boats slumped overall in April as retail activity slowed in many parts of the country, but some states reported growth in certain market segments. Figures from 29 early-reporting states that represent about 67 percent of the U.S. market showed that sales of all fiberglass boats, including personal watercraft, fell 14.2 percent,…more

Data Tracker: Top search terms driving traffic

At we spend time tracking how people search online — you may have seen our earlier articles ranking the searches by brand within our website. This month we thought we’d share a snapshot of actual search terms leading people to our websites and to others that are similar. Top Search Terms Leading to “Sports…more

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