By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.

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Three regions post positive sales numbers

Preliminary state data in April show three regions with positive growth as sales for the entire boat-sales market declined 3.3 percent. The East South Central region reported 13.5 percent retail growth year-over-year in April. That was followed by the East North Central region, which was up 3.2 percent, and the West North Central, which had…more

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Unit sales nearing prerecession levels

Through May, U.S. yacht brokerage market results remain well ahead of 2009. Unit sales are up 22 percent, with 12,067 boats sold, and total valuation of sales is up 39 percent, to $1.34 billion. However, the sales curve has flattened slightly in the last two months, according to reporting YachtWorld.com member brokers. In April, total…more

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Data Tracker: Price your inventory to compete aggressively

Boat Trader’s business intelligence reporting suite offers a variety of data analytics to help dealers gain a better understanding of their local markets. Included in the analytics, the Pricing by Model report lets dealers examine their inventory pricing compared to other local dealers with the same inventory. BoatTrader.com represents the largest marine classified site in…more

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Sales declines are slowing nationwide

Preliminary data for March shows the national boat-sales market declining 10.2 percent, better than the 29.3 percent drop experienced between March 2008 and March 2009. The West North Central region reported a 16.8 percent jump year-over-year in March, followed by the East South Central region at 2.8 percent. The East North Central region continued to…more

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Data Tracker: Determine your supply and demand

Boat Trader’s business intelligence report suite offers a variety of data analytics, including insight about supply and demand of specific inventory within MSAs nationwide. The data is derived from user searches conducted on BoatTrader.com and compared to the availability of the same inventory on the site. BoatTrader.com represents the largest marine classified site in the…more

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A six-month look at popular brokerage brands

Ever wonder which brand of yachts are most popular? At YachtWorld.com, we have some pretty good indicators and this month, instead of our usual report on the number and type of boats sold in the previous month, we took a look at a different set of numbers – brands listed, brands searched for and brands…more

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Big-boat sales are leading the way

The rally in yacht brokerage sales continued in March across the United States, with 2,574 boats sold, compared to 1,759 in February – not an unusual seasonal gain – but unit sales were also much stronger than March 2009, when 2,037 boats changed hands. According to reporting YachtWorld.com member brokerages, the total value of sales…more

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Data Tracker: Boat prices generate more leads

Online leads tend to be more targeted than leads from other advertising sources because of the wealth of information available on the Internet to help in educating consumers on purchase decisions. Fortunately, many boaters are transitioning their boat search online as well, with 39 percent saying they use the Internet to research a boat purchase,…more

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New England sales are outpacing other regions

The New England region stood alone in positive territory in February as retail sales increased 4.3 percent. The East North Central region continued to be the hardest-hit area again, with a 34.6 percent decline. For the 12-month rolling time frame, the West North Central region posted the smallest contraction, dropping 19.2 percent. The New England…more

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Data Tracker: Consumer interaction via social media

As social networking sites such as Facebook continue to grow in popularity, it provides dealers an opportunity to reach consumers on a deeper, more personal level. And they are already engaged and waiting to interact with you. According to a recent Boat Trader survey, 74 percent of consumers participate in some type of online community.…more

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