By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.


New baseline emerges in brokerage sales

The number of brokerage boats sold in the United States in the first month of 2011 fell in line with a sales trend that had been in place for the second half of 2010. For seven consecutive months, aggregate unit sales reported by brokerage members have been within 200 boats – and usually fewer…more


Data Tracker: More people are searching for boats

Traffic at most major boat-sales websites flattened out or declined during 2008 and 2009. And although showed some traffic growth during the period, there’s no question that the economy put a damper on the boat-ownership aspirations of many in the United States. Now the recessionary trend appears to have turned. In 2010, 18.5 million…more


Third-quarter boat sales were down across the board

Boat sales continued to drop in the third quarter of 2010, with the total fiberglass segment, including personal watercraft, declining 24.2 percent from the third quarter of 2009. Aluminum sales dropped 3.5 percent, while pontoon sales were down 0.7 percent on 7,250 units. The 14-foot-and-up fiberglass segment decreased 29.1 percent on sales of 16,449 boats.…more


Data Tracker: Fewer individuals list boats for sale

There are many ways to sell a used boat, and listing at has been one of the more popular ones in recent years. As 2010 closed, we looked at a specific type of listing on the site – those posted by individual sellers – and compared it against 2009, a year in which the…more


Brokerage sales made gains in 2010

December dip and a slowdown in the second half of the year temper optimism about prospects for 2011 What started the year as a broad rally in brokerage sales remained positive across all sizes of boats through the end of the year, but only sales of larger boats finished strongly. That’s the essence of the…more


Big-boat sales drive valuations higher

Unit sales in Florida were up 172 percent for November; dollar measures are up 29 percent for year The total valuation of U.S. brokerage sales in November increased significantly compared both to November 2009 and October 2010. According to reports by member brokerages registered within the proprietary database, valuations rose 76 percent to…more


Data Tracker: Sea Ray, Whaler top searches

This month, we revisit the most popular searches of manufacturers utilized by visitors to to look for shifts in brand interests. Seasonally, there are fewer members of the boating public visiting the site. Compared to August, the number of unique visitors in November decreased as it does every year from close to 2 million…more


Decline in boat sales may be leveling off

Boat sales in October dropped 13.8 percent, with only one region breaking even. The West South Central (Southwest) region was even in October. New England was hardest-hit, with a 51.5 percent decline. For the 12-month rolling time frame, the East North Central Region (Great Lakes) increased 9.2 percent. Year-to-date, that region is up 9.3 percent.…more


Dip in brokerage sales slows in October

A look at Canada shows our northern neighbor selling boats at a much higher valuation than 2009 After a few months of losing ground compared to 2009 sales, by some measures U.S. yacht brokerages in October reported improving sales. As entered in their proprietary database,, member brokerages of indicated that unit sales were…more


Data Tracker: Boat-search mobile app gains traction

Websites such as have, for some time now, established strong traffic among boaters searching on their PCs for new boats, pricing info or other data relating to possible boat-sales transactions. Site traffic follows the seasons, with July as the usual high-water mark and December being the low point. At, that’s a swing from…more

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