In the August issue we listed boat brands by the total number of views their used-boat listings received on Boat Trader. This month we rank brands by the total views of their new-boat listings.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Two themes were evident in yacht brokerage sales results for January through June — incrementally lower sales volume and incrementally higher average prices paid.
The spring began with much promise in the recreational boat industry — 20 percent sales gains in March — but apart from a few reliable growth engines, overall sales in May weren’t much stronger than they had been during a weak April.
Last month, we ranked boat brands by the total number of listings for used boats on Boat Trader. This month we show which brands’ listings received the most views by consumers searching for boats on the site during the 12-month period through the end of June.
The U.S. brokerage market had a rough ride in May, experiencing an 8 percent dip in sales volume after two months in positive territory.
Sea Ray, Bayliner, Chaparral and Yamaha models were the most commonly listed used boats for sale on Boat Trader during the 12-month period that ended March 31.
Did anyone think we would see April boat sales that even approached the 20 percent gains of March?
U.S. yacht brokerage sales increased seasonally in April and remained ahead of their 2015 pace for the second month in a row.
Buoyed by successful winter shows and good early spring weather, the recreational boating industry had its best March in eight years, as sales soared 21.3 percent in the main segments and 19.9 percent industrywide.
Through the lens of boat searches on the Boat Trader website, we’ve tracked the trend toward increased use of mobile devices periodically in this DataTracker series. This month we look at the past three years of data and see the steady increase in smartphone use.