Last month we looked at the most-viewed boat classes on Boat Trader. This month we begin a three-month series breaking down the interest in some of the more popular classes by state, starting with boats for saltwater fishing.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
Buoyed by a strong November, the recreational boating industry got the holiday present it wanted — a second consecutive month of double-digit sales gains in December, traditionally one of the slowest months of the year.
2015 ended with U.S. brokerage sales at nearly the same level as in 2014 — the number of boats sold declined 1 percent, and the total value of those sales rose 2 percent.
Boat sales showed surprising strength in November, rising by double digits in the main powerboat segments and industrywide during what is traditionally one of the slowest months of the year.
The classes of the most-viewed boats on a site such as Boat Trader are a pretty good indication of market interest. Among visitors to the site in the last six months of 2015, no class was more interesting than center consoles.
With 1,866 boats sold in November, U.S. brokerage sales rose 6 percent from the same month last year — a welcome market rebound after slower sales were reported in October.
What is the average price of boats offered for sale on Boat Trader, and how does it change from year to year? During 12-month periods in the last three years that we measured, between 180,000 and 240,000 listings appeared on Boat Trader and our review shows that, for the most part, average prices rose during…more
Sales gains in categories that ranged from fiberglass outboard boats and aluminum pontoons to personal watercraft and ski boats enabled the recreational boat industry to continue its steady improvement in October against the backdrop of a mild autumn.
U.S. brokerage sales fell 4 percent in October as 2,219 boats were sold, 97 fewer than in the same month a year earlier.
When consumers search for boats on Boat Trader, what’s most important? We dug into the 6.3 million searches that users conducted from June to September and pulled up the results at left, which show the proportion of people who used different search parameters.