In the third month of our series studying state-by-state interest in the more popular boat classes on Boat Trader, we move from the previous saltwater fishing boats and motoryachts to bowriders. Website traffic data was recorded from July through December 2015.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
After two consecutive months of double-digit gains, U.S. recreational boat sales fell in January in the main powerboat segments and industrywide for the first time since last spring.
U.S. brokers sold 1,607 boats in February, 48 fewer than in the same month a year earlier, in a 3 percent decline that coincidentally was similar to January’s result.
In the second month of our series studying interest demonstrated on Boat Trader in some of the more popular classes by state, we move from a ranking of listing views of boats for saltwater fishing to motoryachts.
“I think I may have a statistic here.” That’s something you might hear when you talk to Jack Ellis, founder and managing director of Miami-based Info-Link Technologies, a company that tracks marine industry sales trends and boat registrations. His passion for numbers and data seems trumped only by his love of boating and his family.
There was incremental growth in the U.S. brokerage market in the second half of last year, but volume for the full year was down 1 percent, compared with 2014, and January 2016 figures reveal continued weakness.
Last month we looked at the most-viewed boat classes on Boat Trader. This month we begin a three-month series breaking down the interest in some of the more popular classes by state, starting with boats for saltwater fishing.
Buoyed by a strong November, the recreational boating industry got the holiday present it wanted — a second consecutive month of double-digit sales gains in December, traditionally one of the slowest months of the year.
2015 ended with U.S. brokerage sales at nearly the same level as in 2014 — the number of boats sold declined 1 percent, and the total value of those sales rose 2 percent.
Boat sales showed surprising strength in November, rising by double digits in the main powerboat segments and industrywide during what is traditionally one of the slowest months of the year.