By the Numbers

Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.

Boat sales show small gains in January

Winter’s icy fingers reached into the Deep South in January, but they appeared to be a minor factor as sales in the recreational boat industry rose slightly during what is traditionally a slow month. Sales in the main powerboat segments rose just 1.2 percent, or 37 boats, to 3,243, compared with January of 2013, and…more

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Builders on Facebook: ‘Likes’ vs. user engagement

An advertising agency has created a graphic that lists the 10 most-liked boatbuilder pages on Facebook and compares the number of “likes” with the number of engaged users each of the companies has. It’s based on an audit of NMMA-certified boatbuilders’ Facebook data as of Feb. 4 and illustrates the significance of engagement in measuring…more

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DataTracker: Used-boat inventory by length

Periodically we take a snapshot of the inventory of boats listed for sale on Boat Trader. Last month we showed price distribution, and this month we focus on length for the 12-month period from Dec. 1, 2012, through Nov. 30, 2013.

yachtworld

Brokerage sales cap improved year with December gains

After four up-and-down months of sales to start 2013, U.S. yacht brokerages turned in eight consecutive months of improved sales, compared with 2012, and collectively sold more than 30,000 boats in a year for the first time since 2007.

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Boat sales decline for first time since June

The seemingly unsinkable aluminum pontoon market contributed what it could in November, but it couldn’t keep the recreational boat industry from showing a modest decline in sales, its first since the spring quarter.

Report details marketing power of peer-to-peer reviews

Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much as they did a decade ago, according to a new report by the Harvard Business Review. The peer-to-peer rise has given some companies a leg up over well-established competition, according…more

Brokerage sales show steady gains for six-month period

U.S. brokerages recorded improved sales from May through October this year, compared with the same months a year earlier, and the October results fit the trend for the period — 2,318 boats sold, a 4 percent increase.

DataTracker: Mobile Visitors Top 40 Percent

In previous issues we’ve reviewed the dramatic shift to mobile computing among visitors to Boat Trader. For this issue we’ll take a multiyear view, by quarter, showing the rising proportion of those using smartphones and tablets. The chart at right also shows the total number of unique visitors and graphically demonstrates the seasonal rise and…more

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