The numbers weren’t nearly as large as boatbuilders and dealers typically see at midsummer, but the industry had another strong month in November, posting double-digit sales gains.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
In our annual review of Boat Trader’s inventory of boats listed for sale, this year we compared average asking prices within different length ranges for the period Nov. 1, 2013 to Oct. 31, 2014. There were two distinct trends, as reflected in the table above.
For the second month in a row, U.S. recreational boat sales showed single-digit gains in October that built on double-digit advances a year earlier as a late-blooming selling season extended deeper into the fall.
After several months of lower sales compared with 2013, brokerage members of YachtWorld narrowed the gap in October, reporting in SoldBoats.com a decline in volume of just 1 percent from the previous October, with 2,304 boats sold.
Just as the sun was setting on the summer of 2014, the industry had one of its best performances of the year in September, posting sales gains of nearly 10 percent in the main powerboat segments and across the industry.
During the last three years, visitors to BoatTrader.com have increasingly used smartphones and tablets to search and shop for boats.
Outboard fiberglass boats throttled up with a double-digit sales gain in August, but the rest of the recreational boat market struggled to keep up, leaving the market flat overall for the month.
Every day, tens of thousands of visitors search for boats on Boat Trader and make hundreds of contacts with sellers by phone and email. This month, we compared the maximum length these visitors are inputting into their searches with the length of boats for which they’re submitting leads. Our data team created a graphic that…more
Through September, U.S. brokerage sales remained below their 2013 pace by 5 percent as 24,382 boats were sold, compared with 25,687 a year earlier.
U.S. brokerage boat sales were lower in August, compared with the same month last year, as 2,862 boats were sold for an aggregate price of $301.9 million.