The recreational marine industry’s 2016 story remains a page turner and it’s getting better.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
During the past 12 months, millions of visitors to Boat Trader have seen new and used-boat listings, and the most popular class was consistently center consoles.
U.S. brokerage sales reported by YachtWorld member brokers rose 2 percent in August to 2,983 boats from the same month last year, the first monthly uptick since April.
We’re taking a different look at the most-viewed boat brands on Boat Trader for the 12-month period that ended June 30, focusing this time on used freshwater fishing brands.
Recreational boating weathered a rough July as sales fell across most major industry categories.
In July, for the second month in a row, the volume of U.S. brokerage sales was lower by 3 percent than it was in the same month a year earlier.
When summer arrives, you need a summer fun boat.
In the August issue we listed boat brands by the total number of views their used-boat listings received on Boat Trader. This month we rank brands by the total views of their new-boat listings.
Two themes were evident in yacht brokerage sales results for January through June — incrementally lower sales volume and incrementally higher average prices paid.
The spring began with much promise in the recreational boat industry — 20 percent sales gains in March — but apart from a few reliable growth engines, overall sales in May weren’t much stronger than they had been during a weak April.