U.S. brokerage boat sales were lower in August, compared with the same month last year, as 2,862 boats were sold for an aggregate price of $301.9 million.
By the Numbers
Monthly reports on sales of new, used and brokerage boats provide the industry with the information to understand its market and follow consumer trends and buying patterns.
We took a look this month at some relatively ancient history of the Internet to see how brand searches have changed in five years on BoatTrader.com. We reviewed the period from May through July in 2009 and this year.
Last July, recreational boat sales roared off to double-digit gains as the industry recouped sales lost to a wet and chilly spring.
Nearly half of the visitors to Boat Trader’s website currently arrive via smartphones and tablets to search boats for sale.
Unit sales in the U.S. brokerage market in July dropped 8 percent from the same month a year earlier, to 3,287 boats, continuing a modest downward trend that has been in place all year.
Boosted by solid improvement in three key categories, the recreational boat industry got back on plane in June with single-digit sales growth in the main segments and a double-digit increase industrywide.
The shift to mobile computing among visitors to Boat Trader.com reached 45 percent of unique visitors in the second quarter this year. The chart at right shows the percentage of use of mobile phones, tab-lets and desktop computers in each of the last six quarters.
The second quarter of 2014 was positive for the U.S. yacht brokerage market, with sales improving significantly from the first quarter, more than 10,000 boats sold and year-to-date results above 5-year average figures for each month.
Recreational boat sales were mixed in May in 27 early-reporting states, a disappointing result for the industry.
Aluminum boats provide good value, and in many categories they have sold well, compared with fiberglass models, in the post-recession period.