Columns

Marketing Insight

The future of boat shows: Let the dialogue continue

by Wanda Kenton Smith

I'm a boat show fan. I've worked them countless times in my 30-plus-year career - in booths and on boats as well as on the marketing, PR and promotions ends. ...more

An ‘outside the funnel’ approach to new prospects

by Doug Metchick

We're approaching that time of year when we start thinking and planning our budgets for 2011. With many companies, this process usually involves reviewing last year's marketing budget and media ...more

Management Perspective

Shining the CSI flashlight on your business practices

by Jerald F. Robinson

The three letters CSI are probably well known to you. During this fall, CBS will again offer us three versions of the popular TV show. And if you Google the ...more

A light-and-lean business model yields fat-free results

by Mary Elston

I wish there was a triple-fudge, double-peanut, rocky-road ice cream with brownie bits that was light and lean, but there isn't. Getting the "light" version of decadent, double-everything ice cream ...more

Letters From the Editor

The ‘new normal’ to Jim Bronstien: perpetual change

by William Sisson

Two years ago, consultant Jim Bronstien showed a slide presentation at an IBEX seminar titled "Running the Organization (in strange times)," which coincided roughly with the start of the economic ...more

Keep your chin up and inch your way to the ‘other side’

by William Sisson

We are in the midst of another "challenging" summer. With the start of the fall boat show season not far off, many of us are wondering how many folks will ...more

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