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Norm Schultz
Dealer Outlook

Ready for the EMV chip?

By Norm Schultz

New and more secure credit cards are on the way, but liability for fraudulent use is shifting from banks to retailers, who need to decide whether they want to buy point-of-sale units with chip-reading technology....more

Dealer Outlook

West Marine and MarineMax set examples

By Norm Schultz

Yes, they are big names in our industry with lots of resources. But West Marine and MarineMax offer noteworthy examples of initiatives to increase fishing and boating participation that can be undertaken by any dealer recognizing the need to remain engaged with customers and prospects....more

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