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Norm Schultz
Dealer Outlook

Women should be a target market

By Norm Schultz

While we readily acknowledge women can and do influence the buying decision, the number of women who have boat registrations in their names has not been growing, according to Jack Ellis at Info-Link, which tracks boat-buying trends. Are we missing something?...more

Bill Sisson
A View from Here

Open eyes, hopeful hearts

By Bill Sisson

Weatherwise, it was not a perfect day for the water — gray, layered clouds and a light wind out of the east. But my 15-year-old daughter had a day off from the horse barn where she works and asked, “Dad, can we go out on the boat?” I don’t hear that every day, so I happily rolled down I-95, headed for the marina....more

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