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Columns

Marketing Insight

Boating growth requires multi-generational effort

by Michael Sciulla

Once a brand name to which many aspired, the bloated Cadillacs rolling off Detroit’s assembly line in 1995 were being bought in ever-declining numbers by consumers with an average age ...more

Diversity marketing must become the norm

by Wanda Kenton Smith

Over the past 15 years (often in marketing columns appearing here) I’ve tried desperately to convince industry brass that we must focus on diversity markets outside our traditional white demographic. ...more

Management Perspective

Resolve to foster trust up and down the ranks

by Jerald F. Robinson

What do you know about the Good Housekeeping Seal of Approval? Good Housekeeping magazine is a basic component of the publishing business — especially of magazines that target women — ...more

Seven qualities we seek in leaders during a crisis

by Mary Elston

Autumn had been dry, too dry. Before winter officially arrives in Colorado it often drives by in the early fall with a white dusting in September or a slushy snowstorm ...more

Letters From the Editor

Builders who walk the walk know their boats best

by William Sisson

Samuel Zemurray was known as “Sam the Banana Man,” and one of the business tenets of this Russian immigrant who would become a mogul in that tropical fruit trade was: ...more

ABC: Boating’s seat at the helm of government

by William Sisson

Want to help move the dial? A good place to start is at the American Boating Congress May 8-9 in Washington, D.C. Come to the Capitol and make your voice ...more

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