Columns

Marketing Insight

Distilling the idea yield of the Chicago summit

by Wanda Kenton Smith

Years ago, when the Grow Boating Task Force was first organized, I complained that its membership was so elitist it resembled the roster of an all-male, all-white, members-only yacht club. ...more

Old media or new? An array of options

by Michael Scuilla

Today’s marine advertiser is like a kid in a candy shop with only a dollar to spend. Faced with deciding which choice delivers the best bang for the buck — ...more

Management Perspective

Hone skills or risk becoming obsolete

by Jerald F. Robinson

In a New York Times Magazine article (Nov. 27, 2011) titled “When did the rules change?” Adam Davidson raised many non-political questions about the future nature of the U.S. economy. ...more

Don’t let technology leave you in the dust

by Mary Elston

A long day at work, followed by a short evening at home, often evolves into mindless and relaxing channel surfing. Love it. Hate it. I prefer working out, but I ...more

Letters From the Editor

Key to the future lies in welcoming unfamiliar faces

by William Sisson

It’s not easy to look out 10 or more years and imagine what the boating landscape may look like and how to plan for the major changes, trends and permutations. ...more

Will the ‘lookers’ of 2011 become buyers in 2012?

by William Sisson

I wouldn’t have guessed that more than three years after the global economy was swamped that we’d still be slogging our way through such persistent headwinds. But here we are, ...more