Letters from the Editor

The hidden costs of boat ownership

We all agree the industry needs to increase the number of first-time boat buyers to ensure healthy long-term growth. That’s going to require a bit of a course correction from our current trajectory.

Wires and pliers vs. the robots

I’ve been reading a lot recently about automation, creative destruction, artificial intelligence, globalization, reshoring, job loss and the like. So are you and me and my brother-in-law the boatwright going to be replaced before too long by robots? I wouldn’t lose sleep over it.

Forecast for 2017: Steady as she goes

Prediction time, once more. Barring an unexpected economic jolt or a black swan event, most signs point to continued growth in our industry in 2017.

‘That’s a lot of boats’

Could we be in the midst of the new “good old days” without fully recognizing them? Perhaps. Time will tell, but you could certainly make a case for it.

The peril of ‘feature talk’

As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts…more

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