We all agree the industry needs to increase the number of first-time boat buyers to ensure healthy long-term growth. That’s going to require a bit of a course correction from our current trajectory.
Letters from the Editor
The late Coast Guard captain and navigation expert Bill Brogdon used to say that if you want to stay dry, you should buy a horse, not a boat.
When the subject is the economy and business trends, I gravitate to numbers, percentages and the plethora of analysis over what they mean and where we’re likely headed.
I’ve been reading a lot recently about automation, creative destruction, artificial intelligence, globalization, reshoring, job loss and the like. So are you and me and my brother-in-law the boatwright going to be replaced before too long by robots? I wouldn’t lose sleep over it.
The industry lost one of its most authentic voices and ardent practitioners late last year with the death of Jack Sherwood.
Prediction time, once more. Barring an unexpected economic jolt or a black swan event, most signs point to continued growth in our industry in 2017.
With millennials marshaling on the horizon, everyone, it seems, has an eye on younger buyers. But here’s the thing: Younger, by definition, will also mean more diverse.
Could we be in the midst of the new “good old days” without fully recognizing them? Perhaps. Time will tell, but you could certainly make a case for it.
As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts…more
The post-recession mantra for success in new-boat sales has gone something like this: People want new, and they want innovation.