Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
How would you score your marketing IQ?
While Americans are enduring what many pundits say could be the ugliest presidential election in memory, one group is laying the groundwork for constructing a peace after the war. Their organization, No Labels, is based on the idea that there has always been common ground among Americans of all political persuasions and that Democrats, Republicans…more
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco. I blogged daily on the trip, thanks to the editorial perch provided…more
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component. But radio, which had gone the way of the sextant for many marketers, is being reborn, thanks to advances in digital…more
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity. I don’t much like the candidates on either side of the aisle, either, and I especially hate all the name-calling and nastiness.
Interest in painting the walls inside your home can creep up on you.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.” I always associated this quote with Woody Allen’s 1977 film “Annie Hall.”…more
I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking. Although new blood is the lifeblood of growth for any industry, the fact is that much of the new-boat market has been on life support for decades. But there’s hope on the horizon. Here’s my…more