Although I’ve rented private vacation homes through VRBO during the past few years, this was my latest introduction to one aspect of the emerging reality known as the Sharing Economy, Peer-to-Peer Economy (P2P) or Collaborative Consumption.
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of the digital revolution, the proliferation of information technology and the Great Recession.
“Ours is a prejudiced industry.”
“I’m mad as hell and I’m not going to take it anymore.” If you watched Peter Finch make this dramatic declaration in the movie “Network” more than a generation ago, this column is for you.
In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a business, brand or individual, encompassing both online review and response to content. In many cases it also includes soliciting customers for testimonials and responding to customer problems or complaints.
The speed at which our world is changing is leaving us no choice but to change ourselves and embrace the new norm.
Contrary to what you may have read about this being the new Golden Age of television, what with all the buzz generated by the likes of cable’s “Breaking Bad” and “Mad Men,” much of what we see on TV is forgettable entertainment. To paraphrase Marx, it’s the opiate of the masses.
I am absolutely thrilled to be presenting at the Marine Dealer Conference & Expo this November. I’ll be moderating a panel discussion I pitched to the MRAA, titled “The New Faces of Boating.” The topic is diversity and the importance of embracing new markets. The boating industry is finally recognizing the opportunities represented by this…more
Buying television advertising is a lot like going fishing. Every once in a while you drop a hook over the side and actually land a big one. Consider the new Bravo reality series “Below Deck.” A takeoff on the British TV series “Downton Abbey” and “Upstairs, Downstairs,” “Below Deck” chronicles the campy adventures of the…more
The health of the boating marketplace — our success and our survival — is in the hands of the customer. “Every company’s greatest assets are its customers because without customers there is no company,” wrote Michael LeBoeuf, author of “How to Win Customers and Keep Them for Life.” In my professional life I’ve conducted more…more