Marketing Insight

Searching for solutions? Try a ‘mystery shopper’

Everybody loves a good mystery, right? Set up the plot, define the problem, integrate memorable characters, enter the hero or heroine and then set the traps to snag the culprits. All leading to a solution.

Ways of controlling information overload

Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but really don’t understand?

P2P boat sharing model: Is it a wave of the future?

In January I attended the BCS National Championship Game in Pasadena, Calif. Even though my beloved Auburn Tigers lost to the Florida State Seminoles, it was simply awesome to be ensconced in the venerable Rose Bowl, surrounded by screaming thousands of the most passionate college football fans this (Southern) side of the Mason-Dixon line.

Web videos put salesman where boaters go looking

“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of the digital revolution, the proliferation of information technology and the Great Recession.

Undervalued Gen X is boating’s sweet spot

“I’m mad as hell and I’m not going to take it anymore.” If you watched Peter Finch make this dramatic declaration in the movie “Network” more than a generation ago, this column is for you.

The care and feeding of your online image

In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a business, brand or individual, encompassing both online review and response to content. In many cases it also includes soliciting customers for testimonials and responding to customer problems or complaints.

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