When you want an answer to something, who are you gonna call? Ghostbusters?
Snapchat went public the day I wrote this column, opening at $17 a share, handing insiders a windfall as its IPO closed at more than $24, making its founder a billionaire and valuing the company greater than American or United Airlines, Hershey or Hilton. If you don’t currently use this social media platform or —…more
Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
One of the most fulfilling days of my 36-year marine industry career came at the Fort Lauderdale International Boat Show in November. I sat hopefully in the audience at the Marine Marketers of America biannual meeting, observing the faces of those who had assembled for NMMA president Thom Dammrich’s introduction of the New Markets Task…more
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
How would you score your marketing IQ?
While Americans are enduring what many pundits say could be the ugliest presidential election in memory, one group is laying the groundwork for constructing a peace after the war. Their organization, No Labels, is based on the idea that there has always been common ground among Americans of all political persuasions and that Democrats, Republicans…more
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco. I blogged daily on the trip, thanks to the editorial perch provided…more
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component. But radio, which had gone the way of the sextant for many marketers, is being reborn, thanks to advances in digital…more