Marketing Insight

Are we finally taking off the blinders?

One of the most fulfilling days of my 36-year marine industry career came at the Fort Lauderdale International Boat Show in November. I sat hopefully in the audience at the Marine Marketers of America biannual meeting, observing the faces of those who had assembled for NMMA president Thom Dammrich’s introduction of the New Markets Task…more

Marketing trends just over the horizon

Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.

CAPITOL LOOKOUT: A common-ground political solution

While Americans are enduring what many pundits say could be the ugliest presidential election in memory, one group is laying the groundwork for constructing a peace after the war. Their organization, No Labels, is based on the idea that there has always been common ground among Americans of all political persuasions and that Democrats, Republicans…more

Biker tour yields three ‘power lessons’

Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco. I blogged daily on the trip, thanks to the editorial perch provided…more

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