Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component. But radio, which had gone the way of the sextant for many marketers, is being reborn, thanks to advances in digital…more
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity. I don’t much like the candidates on either side of the aisle, either, and I especially hate all the name-calling and nastiness.
Interest in painting the walls inside your home can creep up on you.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.” I always associated this quote with Woody Allen’s 1977 film “Annie Hall.”…more
I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking. Although new blood is the lifeblood of growth for any industry, the fact is that much of the new-boat market has been on life support for decades. But there’s hope on the horizon. Here’s my…more
Looking to validate important opinions about a product or service you are offering, or perhaps considering? Need to measure perception or response to an advertising campaign you are formulating? Rather than second-guessing or potentially making faulty (often costly) assumptions, investing in marketing research is a smart strategy that allows a company to test the water…more
Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.” This past Christmas, the holiday spirit was anything but jolly as the Federal Trade Commission issued do-and-don’t guidelines just four days before Dec. 25, signaling that so-called “native ads”…more
Whooooooooshhhh — the year has blown by at warp speed! Does it feel as if everything is more compressed and just moves faster to you, too?
On any given day, over a billion people — one of every seven inhabitants of this planet — log on to their Facebook accounts. For our purposes as marine marketers, one of every two to three active Internet users are on Facebook. What began as a geek’s way for a motley crew of college students…more