Marketing Insight

Will the social media tide float all boats?

During a recent dinner with a colleague it dawned on me that although it takes a tough man to make a tender chicken, it takes a very resourceful and persistent marketer to successfully reach out and touch someone.

Are we finally taking off the blinders?

One of the most fulfilling days of my 36-year marine industry career came at the Fort Lauderdale International Boat Show in November. I sat hopefully in the audience at the Marine Marketers of America biannual meeting, observing the faces of those who had assembled for NMMA president Thom Dammrich’s introduction of the New Markets Task…more

Marketing trends just over the horizon

Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.

CAPITOL LOOKOUT: A common-ground political solution

While Americans are enduring what many pundits say could be the ugliest presidential election in memory, one group is laying the groundwork for constructing a peace after the war. Their organization, No Labels, is based on the idea that there has always been common ground among Americans of all political persuasions and that Democrats, Republicans…more

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