Marketing Insight

A message to millennials: The sharing of ideas trumps going it alone

As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.” I always associated this quote with Woody Allen’s 1977 film “Annie Hall.”…more

Online focus groups bring new flexibility to a tried-and-true market research tool

Looking to validate important opinions about a product or service you are offering, or perhaps considering? Need to measure perception or response to an advertising campaign you are formulating? Rather than second-guessing or potentially making faulty (often costly) assumptions, investing in marketing research is a smart strategy that allows a company to test the water…more

1 2 3 10

Vote Today

Can you find fuel that doesn't contain ethanol when you need it?

View Results

Loading ... Loading ...

Search Boats for Sale

Price
Length
Year

Login to Trade Only Today

Lost Password