Marketing Insight

Make time for demo days

Given today’s skittish consumer and tight times, the in-your-face approach probably is not the best technique for selling boats. A better approach is to entice the customer first with the joys of boating. That’s where demo days come in. The added value of such events could boost the dealers’ bottom lines and encourage potential buyers…more

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Floorplan lenders have shown patience in toughest of times

Attorney Leonard Bellavia’s opinion piece in April’s Trade Only Forum has sparked considerable reaction among marine lenders. His observation that marine dealer defaults may be looming is real and timely. After the near failure of Bear Stearns, Federal Reserve Board Chairman Ben Bernanke has now belatedly conceded that a recession is clearly possible. Mr. Bellavia’s…more

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