Marketing Insight

Biker tour yields three ‘power lessons’

Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco. I blogged daily on the trip, thanks to the editorial perch provided…more

A message to millennials: The sharing of ideas trumps going it alone

As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.” I always associated this quote with Woody Allen’s 1977 film “Annie Hall.”…more

Online focus groups bring new flexibility to a tried-and-true market research tool

Looking to validate important opinions about a product or service you are offering, or perhaps considering? Need to measure perception or response to an advertising campaign you are formulating? Rather than second-guessing or potentially making faulty (often costly) assumptions, investing in marketing research is a smart strategy that allows a company to test the water…more

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