Bigger, pricier boats are where it’s at as the boating industry shows resilience to certain market weaknesses that are affecting sales of other luxury recreational goods.
MarineMax, based in Clearwater, Fla., is the nation’s largest recreational boat retailer and the largest Sea Ray dealer in the world.
MarineMax Vacations said Laura Greces was named general manager of the company’s charter base in Tortola, British Virgin Islands.
MarineMax Miami said Wednesday that it is now the exclusive Grady-White dealership for sales and service in Miami-Dade County, Fla.
MarineMax Cocoa said it will celebrate the grand reopening of its Cocoa facility in Cocoa Beach, Fla., on Aug. 27, and it is welcoming new management at the location, which was remodeled and has new landscaping.
The middle class is a dwindling part of MarineMax’s customer base, but the loss is being offset by upper-middle-class and high-net-worth customers — and that base is expanding, in part, because retail financing is becoming easier than ever.
Unusually strong demand for large boats led MarineMax to report some of its best-ever quarterly results, prompting the company to raise its guidance for 2016.
MarineMax Branson in Missouri, in conjunction with Empire Wake, will host the third annual Table Rock Boardfest on Saturday.
MarineMax will introduce the Galeon 660 Fly to North America at the Farley State Marina in Atlantic City, N.J., on July 22 and 23.
MarineMax Dallas said it will display a large number of Sea Ray, Boston Whaler, Scarab Jet Boats and Harris Pontoon models at the July 21-24 Dallas Summer Boat Show at Dallas Market Hall.
The MarineMax Pier 66 Ocean Alexander team enjoyed a record quarter resulting in six large boat deliveries.