MarineMax named The Avala Marketing Group of St. Louis as its official agency of record. It will be responsible for creative development of advertising and collateral, digital strategy and solutions as well as prospect communications and dealer support programs. “We’ve worked with Avala for several years on a wide variety of projects, and the results…more
MarineMax, based in Clearwater, Fla., is the nation’s largest recreational boat retailer and the largest Sea Ray dealer in the world.
Aeré has appointed two California MarineMax dealers — one in San Diego and one in Oakland — to sell its inflatable fenders on the West Coast. “Our relationship with the nation’s largest recreational boating and yachting retailer will be great for both of us,” Aeré president Gary Abernathy said in a statement. “MarineMax’s staff offers…more
MarineMax has amended its credit and security agreement with its lenders, allowing for a line of credit up to $425 million. The line of credit steps down to $350 million by Sept. 30, 2009, and $300 million by May 31, 2010. However, MarineMax said the amendment allows it to obtain commitments from existing or additional…more
MarineMax is adding Hatteras and Cabo to its offerings in New York and New Jersey. Previously, MarineMax offered Cabo boats only in Florida, and Hatteras in Florida and Texas. The dealer has had “great success” with both brands in those locations and is eager to expand into the Northeast, according to William H. McGill Jr.,…more
Analysts were not surprised by MarineMax’s earnings report released Thursday, with one saying the company was managing well despite weak market conditions. “We think MarineMax is managing well through the industry downturn, which we expect to continue into 2009, albeit at a lesser rate than 2008,” said Laura Richardson of BB&T Capital Markets, who maintained…more
MarineMax, the nation’s largest recreational boat retailer, will release its third quarter financial results Thursday, July 31, prior to the opening of the market. The Clearwater, Fla.-based company will hold a conference call at 10 a.m. EDT that same day to review the earnings report. To access the call, visit the investor relations section of…more