MarineMax

MarineMax, based in Clearwater, Fla., is the nation’s largest recreational boat retailer and the largest Sea Ray dealer in the world.

Dollar sales are up, as marine has fared better than some other luxury industries.

Big is huge

Bigger, pricier boats are where it’s at as the boating industry shows resilience to certain market weaknesses that are affecting sales of other luxury recreational goods.

Remodeling complete for MarineMax store in Florida

MarineMax Cocoa said it will celebrate the grand reopening of its Cocoa facility in Cocoa Beach, Fla., on Aug. 27, and it is welcoming new management at the location, which was remodeled and has new landscaping.

MarineMax CEO Bill McGill says demand for models such as this Scout 420 LXF has exceeded supply.

MarineMax CEO talks of more affluent customer base

The middle class is a dwindling part of MarineMax’s customer base, but the loss is being offset by upper-middle-class and high-net-worth customers — and that base is expanding, in part, because retail financing is becoming easier than ever.

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