Boat dealers make news when, for example, they add new lines of boats, relocate, get new owners or acquire other dealerships.

Industry using CSI to build buyer loyalty

Most say emphasis on satisfaction is more critical today than ever Recreational marine manufacturers, distributors and dealers remain committed to improving customer service, while marketing and advertising budgets are being cut to the bone and staffing is being reduced to near subsistence levels. The reason, say the experts, is simple. Satisfied customers remain loyal. And…more

Gander Mountain returns to direct marketing

Gander Mountain announced today it has begun a limited national distribution of its 244-page catalog to customers, marking the company’s return to direct marketing after 12 years. The fall 2008 catalog will be the first edition from Gander Mountain since 1996, when it sold its catalog operation. The return to direct marketing allows Gander to…more

Coast Guard celebrates 218 years

The U.S. Coast Guard celebrates 218 years of service this month as America’s maritime guardians. The Coast Guard is one of America’s five armed forces and traces its founding to Aug. 4, 1790, when the first Congress authorized the construction of 10 vessels to enforce tariff and trade laws, prevent smuggling, and protect the collection…more


Flooding slows boat sales in the Midwest

Activity begins to rebound from lingering damage caused by torrential rains swamping Iowa Larry Rolfson walked into Rusty’s Lake Delhi Marina and RV in Manchester, Iowa, and asked Rusty Peck to assess the damage to his pontoon boat. Rolfson wanted to trade in his damaged two-year-old, 24-foot Aqua Patio and take delivery of a new…more

Brunswick dealers OK with cuts

Most in sampling say action was necessary Some Brunswick dealers are not sounding any alarms as a result of production cutbacks, layoffs and plant closures announced by the boatbuilder earlier this summer. “We’re not concerned about it at all,” said Warren Moulis, sales manager at Fox Lake Harbor in Fox Lake, Ill. “Brunswick is one…more

Hatteland Display expanding U.S. presence

Hatteland Display, a world leader in marine displays and computers, has embarked on a strategy to expand its activity in the United States yachting and commercial markets. The company recently joined the National Marine Electronics Association (NMEA) and will make its flagship product line available to U.S. consumers for the first time through its new…more

Passport Marine closes, faces suit

Bank claims dealer in default on $18.8 million loan balance Once the top-selling Formula dealer, Passport Marine was forced to shut its doors earlier this year with company officials citing the weak economy as the reason for its demise. “In short, the company was a victim of bad timing amid one of the worst luxury…more

Changing places

Laurent Autier, right, joins the Brunswick Outboard Boat Group; Bonnette Design Group hires Adam Luedke; Pacific Asian Enterprises announces three additions; Nautilus Enterprises names Jeff Going regional sales manager. Boston Whaler announced Laurent Autier has joined the Brunswick Outboard Boat Group as the director of sales and business development for Europe, Middle East and Africa.…more

Dealers cope with brand losses

Four saltwater models dropped by Brunswick were secondary lines for many. Dealers of the four boat brands being discontinued by Brunswick Corp. had mixed reactions to the news — in part because the brands were secondary lines for many of them. Brunswick in mid-May said it was ceasing production of its Bluewater Marine brands —…more

Mercury U. offering online training courses

Mercury University will soon offer an online training program for Mercury Marine’s dealer and OEM partners. Mercury University provides technical and non-technical training to more than 5,000 dealers and partners. Beginning in late summer, those dealers and partners in the U.S. and Canada can complete training courses and register for classroom courses online at any…more

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