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Boat dealers make news when, for example, they add new lines of boats, relocate, get new owners or acquire other dealerships.

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An ominous age gap

Twice as many new-boat buyers are over 65 as are under 40 and that gives forecasters gray hairs No matter how you dice it, the data is clear: Boat buyers are getting older at a rate that’s outpacing overall aging in America. And that’s not just new-boat buyers. Used-boat buyers also are aging, albeit not…more

millenial

Motivating millennials to become boat buyers

Bryant Boats chairman John Dorton is focusing on the upcoming generation of boaters, and he’s taking an aggressive approach to reach that segment. “I call them the millennials, and they’re really the group that we’re after,” Dorton says. “We’re going after the baby boomers, like everybody else is, but we wanted to target that generation,…more

hunt2

Two years of free service, storage for Hunt buyers

Hunt Yachts president Peter Van Lancker sees the launch of the Hunt Carefree Purchase Program as a sales incentive to move  new boats, but also as a vehicle to take his company’s reputation for after-purchase service to new highs. “It’s a competitive world, and we’re trying to differentiate ourselves,” he says. For customers, that means…more

Dealers and Distributors

This week’s roundup of dealers and distributors includes news from Greenline Hybrid, Baja Marine, Bertram Yacht, Nordic Tugs and Monterey Boats. Denison Yacht Sales was named the Florida and California dealer for Greenline Hybrid, the world’s first serial production hybrid yacht. Denison will offer the full line of Greenline yachts, including the 33, 40 and…more

Dealers and Distributors

This week’s roundup of dealers and distributors includes news from Top Notch Marine, Mercury Marine and Aquatic AV. Top Notch Marine opened a new location in Pompano Beach, Fla. Top Notch purchased and renovated a waterfront building at 651 South Federal Highway. The 35,000-square-foot building, which has been vacant for the last five years, is…more

Navigator Yachts adds West Coast dealer

Crow’s Nest Yachts is now the exclusive dealer for Navigator Yachts at its locations in Seattle, Newport Beach and San Diego after the yacht builder was bought by a private equity investment group. Crow’s Nest Yachts will take delivery of the first 2014 52-foot Navigator model at its docks in San Diego in early September,…more

Bass Pro Shops plans New Jersey location

Bass Pro Shops announced that it will open a store at Luxury Point, one of the largest new mixed-use developments in the United States, in Sayreville, N.J. The new 200,000-square-foot Bass Pro Shops Outdoor World will be at Garden State Parkway and Chevalier Avenue and is scheduled to open in 2015. About 400,000 cars a…more

Cabela’s plans three store openings

Fishing and outdoor gear chain Cabela’s announced plans to open new stores in Berlin, Mass., Lubbock, Texas, and Cheektowaga, N.Y. The company is planning to build an 88,000-square-foot store to serve the Boston area. Construction is expected to begin in the spring of 2014, with an opening slated for spring 2015. The store will employ…more

Dealers and Distributors

This week’s roundup of dealers and distributors includes news from Jet Tern Marine, Baja Marine and Scout Boats. Jet Tern Marine, the builder of Selene Yachts, named Luke Brown Yachts as its exclusive Southeast dealer for Jet Tern’s line of trawlers from 33 to 66 feet, which are designed by Howard Chen, a naval architect…more

Report says certified dealers do better in CSI index

Marine Five Star Dealer Certification unveiled new research results that show certified dealers outperformed non-certified dealers in every category of the Customer Satisfaction Index survey. Boat buyers were asked in a 2012 survey to rank their dealer’s performance in a variety of sales and service areas, including overall satisfaction, sales performance, sales personnel, sales reputation…more

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