West Marine

West Marine is the largest specialty retailer of boating supplies and accessories, with nearly 300 company-operated stores in 38 states, Puerto Rico and Canada and five franchised stores in Turkey.

The retailer’s traditional reliance on sales of boating parts and accessories is being supplemented by alternative water-sports options as part of its new strategy.

The chandlery goes millennial

Retail is undergoing the biggest change it has seen in more than a generation as demographics shift, mobile devices are increasingly used for shopping and millennials enter the work force.

West Marine unveils youth art contest

West Marine launched a competition for young artists through its BlueFuture Program, which supports youth-based initiatives on and around the water.

West Marine shifts focus on non-profit endeavor

Starting this spring, West Marine is taking a new approach with its non-profit BlueFuture program. The program initially supported initiatives on three fronts — youth boating, sustainable fisheries and marine conservation — but the company said it has opted to narrow BlueFuture’s focus with the aim of strengthening its impact.

West Marine schedules electronics expos

West Marine will hold its first Marine Electronics Expo series in eight U.S. markets in four states April 8-9 to allow customers to peruse the newest offerings from manufacturers that include Garmin, Raymarine, Lowrance, Simrad, Shakespeare, ICOM, Fusion and Uniden.

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