Data Tracker: Price your inventory to compete aggressively

Posted on

54_eastern_01Boat Trader’s business intelligence reporting suite offers a variety of data analytics to help dealers gain a better understanding of their local markets. Included in the analytics, the Pricing by Model report lets dealers examine their inventory pricing compared to other local dealers with the same inventory. represents the largest marine classified site in the U.S., and data for this report is derived from dealers currently advertising on

Pricing inventory more competitively translates into more leads to dealers. When pricing used or new non-current inventory, it is important to know what the local market will support. This real-time data can be used to identify that threshold and adjust pricing on specific models to help move inventory faster. Dealers who utilize business intelligence reporting are more likely to increase their leads and see higher sales.

This article originally appeared in the July 2010 issue.


Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What percentage of your revenue comes from millenial or Gen X customers?

View Results

Loading ... Loading ...

Search Boats for Sale


Login to Trade Only Today

Lost Password