NMMA Canada will continue Discover Boating funds
Posted on 26 November 2008
Canada’s engine manufacturers last week unanimously decided that engine assessments collected to fund the Discover Boating Canada program will continue as in previous years.
“There is a strong sentiment among Canadian engine manufacturers that the program is on track, and the group felt it best to continue collecting assessments without temporary interruption to further Discover Boating Canada’s
ongoing momentum,” said Thom Dammrich, president of National Marine Manufacturers Association Canada and Grow Boating Inc.
“Discover Boating Canada is structured much differently than the Grow Boating Initiative in the U.S., in that the engine assessments are collected directly at the engine manufacturer level; whereas in the U.S., the bulk of assessments are collected from boat manufacturers based on engine sales,” Dammrich added.
Nearly 5,000 potential leads have been generated this year as a direct result of Discover Boating Canada efforts. Also, more than 7,000 of the free “Get Started in Boating” DVDs were distributed to prospective new boaters through the program’s Web site at www.DiscoverBoating.ca
In the U.S., the NMMA board of directors approved a temporary redirection of Grow Boating assessments, enabling 85 percent of those assessments to be redirected to sales-driving efforts for dealers. The redirection will continue through June 30, 2009, at which time the redirection will be re-evaluated by the NMMA board.