Michigan to use RBFF fishing-license program

Posted on 11 March 2010

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The Recreational Boating & Fishing Foundation announced that the Michigan Department of Natural Resources and Environment will participate in RBFF's State Direct Mail Marketing Program aimed at increasing fishing license sales among lapsed anglers.

Thirty-three states currently participate in the direct mail initiative, which was designed by RBFF to increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts.

"With our Great Lakes, more than 11,000 inland lakes and thousands of miles of rivers and streams, Michigan is a natural for this great program with RBFF," Michigan Department of Natural Resources and Environment director Rebecca Humphries said in a statement. "This is an invaluable partnership that will help us increase sales of fishing licenses, get more people outdoors and, in the end, help us continue offering a high-quality outdoors experience for Michigan citizens and visitors."

In 2009, the direct-mail program supported the sale of 314,000 fishing licenses and permits in 32 states and helped generate $6.1 million in gross program revenue for conservation.

Click here for the full release.

Comments

1 Sunday, 14 March 2010 01:50

The Michigan Natural Resource lists are the best for finding highly responsive angler fisherman in Michigan. They have an interest in Michigan waters and are very conservation minded. I would rent their list when I worked for Michigan-Out-Of-Doors 20 years ago when I was Circulation Manager.

Tim Little

Publisher, http://www.marketinglistbroker.com

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