Individual product brand logos are now enhanced with a 'by Dometic Group' byline to create a strong, corporate statement.
"Last year was a year full of changes, challenges and opportunities for Dometic Marine and we took the opportunity to review the business from the inside out," president Frank Marciano said in a statement. "At a global corporate level it was also acknowledged that divisions such as Dometic Marine could benefit from the profile, backing and global strength of the Dometic Group name.'"
'The new logos will be seen on all print, marketing and packaging and make the buyer aware of the heritage and substance of the brands, the company said.