marine industry professionals
Yamaha seeks a buyer for Century Boats
Negotiations for the sale of the assets of Century Boats did not result in a purchase, Yamaha Motor Corp. USA announced. However, the company said it remains interested in selling the assets, in whole or in part.
"We had been in negotiations with entities interested in acquiring Century, but they did not lead to a sale," Yamaha Marine Group vice president Dean Burnett said in a statement. "We want to be sure the industry knows the assets of Century are available."
Yamaha discontinued Century production in December 2009 to focus on its core operations.
The company purchased Century in 1995 as part of a strategic plan to grow market share for its outboards in the offshore category. Century's annual sales peaked in 2007 at more than 1,000 boats.
Yamaha also owns Skeeter Boats of Kilgore, Texas, and G3 Boats of Lebanon, Mo. Those companies were not affected by the decision to sell Century, Yamaha said when the original announcement was made.
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Yes , Century has built some darn great boats! I have a 5000 Sun Express and a Raven. Most of Centurys current problems occured when they were bought out by the A. L . Kirklands Glasstream Group and many differnet boat names were hanging on the same hulls do to a down turn in boat purchases do to a new Federal Tax Law for boat owners. By the time Richard Genth at General Marine was able resuce Century Boat some of the models rights had been sold off.Looking for financing Century turned to Yamaha who wanted to hang motors. Some Centurys did wind up with Yamaha I/Os under General Marine.Yamaha finally wound up with Century but never clearly understood what Century actually was about.Century is now in need of someone who will not keep trying to invent the wheel and start building our fun , reliable Centurys again.
...It's a damn shame that a company like Yamaha ever bought Century in the first place. All they know is outboards & Jet Ski's and selling to the mass market.
Yamaha did to Century exacly what AMF did to Harley-Davidson in the 1970's...They abandoned their core business by making Center Console Fishing Boats??? A Century Fishing Boat - Come on???
Century/Yamaha sold the molds for the Coronado to some company that incorporated as Coronado Boats...They might have produced a few boats in the early 2000's, but they probably fizzled out.
The boating market is strange...Chris Craft has had some success with the Launch models, but those boats are over $125K and "Joe Boater" is looking at comparable size boats around $40 to $60K.
Bottom line, the market for quality, just soes not seem to be there, these days. The Ski boat companies can survive, because they serve a niche with wake-boarding so they can sell a 75 to 85K V-Drive. I am just not sure that the market will value a 75K Resorter, an $85K Arabian or a $100K Coronado.
I am a proud owner of an 86 Cardel in mint condition and I'm having a tough time trying to get $25K for it...It is a niche classic boat...You either love it or you don't.
They will eventual have shead the others to placate their remaining big customers. This was a USA marketing ploy to buy transoms in the 90's. It was never embraced by Tokyo that is why they never branded them Yamaha first.