KCS International set to open new showroom

Posted on 31 August 2010

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KCS International Inc., the parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, will host a ribbon-cutting ceremony at noon Sept. 13 to celebrate the launch of its new showroom.

"KCS International has been working to find ways to extend resources we have on hand at our headquarters in Oconto [Wis.] to our dealer networks," said Russ Davis, director of marketing at KCS International, in a statement.

"The showroom does just that, offering dealers the opportunity to bring current owners and potential customers to see new models and personalize the experience of purchasing a new yacht," he added. "This will help build a stronger emotional bond with boaters, as well as leverage dealer growth and prosperity."

The 15,000-square-foot indoor showroom will display new inventory. This allows dealers to carry only essential models and offers customers an opportunity to participate in the VIP program and experience KCS International's boat models firsthand in one location.

The VIP program includes a personalized step-by-step tour of the production facility so boaters can develop a thorough understanding of the level of craftsmanship that goes into every vessel.

Comments

1 Tuesday, 31 August 2010 16:40

First Regal, now KCS. I think these are brilliant strategic moves by the manufacturers. All builders should consider this format. As a consumer it is a great opportunity to see all the models in one place and decide which is the right boat for you. As for the dealer it should increase their closing ratios and lessen their floor plan expenses. It's a win-win for the consumer, the dealer, and the manufacturer!

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