Navico announces OEM deal

Posted on 30 August 2011
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Navico, the parent company to the Lowrance, Simrad Yachting and B&G brands, announced a three-year OEM partnership with Fishing Holdings LLC, a manufacturer and marketer of fiberglass fishing boats.

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Under the terms of the agreement, all Ranger and Triton models will feature Lowrance HDS multifunction displays.

“Our goal is simple,” Navico Americas COO Louis Chemi said in a statement. “Help anglers catch more fish and ensure a more productive, safe and fun on-the-water experience for all boaters. We’re honored and excited to continue our strong partnership with the Ranger and Triton brands.”

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