Changing Places

Posted on 22 February 2012

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Navionics recently promoted Paul Michele to national sales manager for the Americas and named Rich Lauer its Canada and Northeast regional sales manager.

Michele has been with Navionics as the Southeast regional sales manager since 2009. In his new role, he is responsible for the company’s national accounts and sales team management throughout the Americas. Michele’s on-the-water experience will play a key role in aiding the marketing team in developing the World of Navionics products, including plug-and-play, PC and mobile.

A seasoned sales professional with more than 20 years of experience, Lauer brings a strong knowledge of marine electronics and customer service skill to the team. His most recent position was regional sales manager in the Northeast for Standard Horizon. Prior to that, he worked in sales management for Garmin and in store-level management at West Marine.

In his new role, Lauer will support dealers, distributors and retail customers in the Northeast and Canada, excluding British Columbia. His on-the-water experience will play a key role in aiding the sales team in developing the World of Navionics products, including plug-and-play, PC and mobile.

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