MarineMax buys New England dealership

Posted on 10 September 2012

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The country's largest boat and yacht retailer announced today it acquired a venerable New England Sea Ray dealership.

MarineMax purchased Bassett Marine LLC’s retail sales and operations in Westbrook, Conn., and Warwick, R.I., and added western Massachusetts to its territory for its Sea Ray product line. The acquisition increases Clearwater, Fla.-based MarineMax’s store locations to 55.

The newly acquired geographic markets are contiguous with MarineMax’s New York and Connecticut markets. The retailer said in a press release that it believes additional operating and purchasing benefits can be derived over time by combining the management, marketing and infrastructure of its stores in the region.

“The New England region has long been a target area of expansion for our company,” MarineMax president and CEO William H. McGill said in a statement. “It represents one of the wealthiest areas of the country and has a deep appreciation and affinity for boating. We believe this acquisition, with its great team and loyal customer following, combined with the integration of our other product offerings and operations, will help us expand and improve upon our ability to deliver the MarineMax caliber of service in this great boating area.”

The newly acquired stores will sell the Sea Ray, Boston Whaler, Meridian and Azimut brands, and probably others suited to the market. Other brands that MarineMax sells include Cabo, Hatteras, Grady-White, Bayliner, Nautique and Malibu.

Click here for the full release.

Comments

4 Wednesday, 23 January 2013 14:56

By djl

trawlergirl, do you not know that Mr. Bassett's son named Dick Bassett was the one to start Marine Max and be the largest boat retailer in the world? So i wonder what louis bassett sr would think?? I bet he would be pretty dam proud of his son!!

3 Tuesday, 25 September 2012 20:41

By boatdoc

As a former employee of both companies, and worked under both Sr and Bill Mcgill I think it will be great

2 Tuesday, 11 September 2012 18:14

By don starnes

Louis Bassett Senior's Character and Integrity combined with his committment to fair dealings will prove to be a Legacy of great value to Marine Max with this acquisition. The entire Bassett family subscribed to Senior's leadership qualities, as is evidenced their presence in the industry today. Good people!

1 Monday, 10 September 2012 23:53

By Trawlergirl

I wonder what Louis Bassett,Sr would think of this acquisition . One of the oldest Sea Ray Dealers when Sea Ray built 17-21' boats only. A man who valued customer satisfaction above all. The customers loved being part of the Bassett Family and came back year after year.He was ahead of his time in this industry, open houses, in the water demos, in house
financing all in Springfield Mass. Marine Max will never be the original Bassett Boat Co with Mr. Bassett at the helm

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