YachtWorld debuts BoatWizard management system

Posted on 13 December 2012

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YachtWorld announced the launch of BoatWizard CRM, a customer relationship management system.

Based on YachtWorld’s current Lead Manager product, the new BoatWizard CRM will help yacht brokers handle incoming leads, track correspondence, match inventory to buyers’ preferences and have information to manage customer relationships.

The YachtWorld product development team communicated with brokers in the industry to collect feedback for the tools and features needed in the updated CRM. As a result, the CRM boasts upgrades that will help brokers manage their leads more effectively and communicate with those prospects.

"Yacht brokers have been looking for a comprehensive way to track and manage their leads from multiple sources,” Dominion Marine Media vice president and general manager Ian Atkins said in a statement. “BoatWizard CRM was designed with this in mind and simplifies the way our brokers can manage their customer relationships.”

Click here for the full release.

Comments

3 Friday, 14 December 2012 13:19

By Tom R.

What took YW so long, the system delivered by BUC eons ago included CRM features.

2 Friday, 14 December 2012 06:42

By Lou Menuccini

Yacht World keeps expanding and yet I can't get a simple weekly report from BoatTrader.com. As a media company, they should get their main product correct before they move into more items they can't get correct.
Also with each product, their customer service lines get worse and worse, yet more expensive.

1 Thursday, 13 December 2012 17:42

By Reynolds Yachts

No rate hike would be nice.

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