Marketing Insight

Now more than ever, dealers must adopt a survival strategy
By Wanda Kenton Smith

I regularly call clients and colleagues just to take the pulse of the industry. On one of those calls last week to get a reading on sales, a major dealer said something that so stunned me I asked him to repeat it to be sure I hadn’t misunderstood.

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You won’t get coverage by waving around your advertising dollars
By Jim Rhodes

I have written about this subject before, and some of you may be growing weary of hearing me talk about it. Nonetheless, I will risk becoming a bore (defined by my hero, Ambrose Bierce, in his “Devil’s Dictionary” as “a person who talks when you wish him to listen”), because the question keeps popping up.

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Management Perspective

Managing in these tough times means adapting to new realities
By Jerald F. Robinson

Stability (sweet word). Growth (also sweet). National optimism (remember when?). Full employment (global competition has eroded this concept). Retirement anticipation (yesteryear).

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Leaner workforce after layoffs? This will help get the job done
By Mary Elston

Every month the calendar seems to serve up a holiday or other occasion that provides a good excuse for enjoying a fantastic meal. After these adventures in caloric overload, you begin to strategize how to compensate for them.

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Letter from the Editor

Underpromise, overdeliver, keep your customers
By William Sisson

Volatility has been the flavor of the day, the week, the month in both the global economy and on the block where you and I go about the business of boating. Despite the economic uncertainty, one proven prescription for success hasn’t changed, even if there are fewer buyers in showrooms and on the docks.

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A change in direction, but the same commitment
By William Sisson

We’re in the midst of tough times once more, nothing new for veterans of this industry. The economists refer to our ups and downs as cyclical, a nice clinical term but one that really doesn’t begin to describe the roller coaster most of us have been riding for the last year.

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