For the recreational boat industry, 2013 has been a tale of two seasons — the wet spring, when sales ran disappointingly behind the encouraging pace of a year earlier — and the bright summer, when the sun came out and builders and dealers shot past their 2012 marks.
New Boat Sales
Statistical Surveys, a Michigan company that tracks new-boat registrations, provides monthly, quarterly and annual reports on boat sales from every state in the country.
Recreational vehicle sales and shipments are picking up as credit criteria continue to loosen, something that could bode well for boating because the RV industry is often viewed as an indicator of what’s to come in marine trends.
Where the weather is warm, boat sales have remained bright and, even though it was October, enough Americans were still buying that the industry reached double-digit percentage gains for the fourth month in a row.
Sales of sterndrive boats continued to decline through October, sliding about 7.5 percent from last year on a rolling 12-month basis, according to bellwether state data collected by Info-Link.
Will autumn prove to be the spring selling season that passed the boating industry by? Judging from September sales in early-reporting states, the mild fall that extended the summer in many areas was encouraging some consumers to buy now and not wait until 2014. Sales for the month in the main powerboat segments rose 18.3…more
August boat sales beat the expectations of Wells Fargo analysts who follow the marine industry. Sales rose 11.8 percent in August, which was a modest increase from senior analyst Timothy Conder’s 10 percent projection. August results were strong against challenging comparisons between 2012 and 2013, Conder wrote after data were released by Statistical Surveys and…more
The best summer days start warm and bright and you never want them to end. This summer, you couldn’t blame boatbuilders for hoping the season itself would linger, prolonging a rally that began in the heat of July and continued in August. For the second month in a row, new-boat sales rose by double-digit percentages…more
Even though the spring selling season was disappointing, new figures suggest that the nation’s recreational boat industry could be poised to sell more of the boats that produce the most profit this year than it did in 2012. Second-quarter sales in the industry’s main powerboat segments, which include aluminum fishing and pontoon boats and fiberglass…more
The heat of July — the heart of the American summer — never fails to lure boat owners and their families to the water. This year, it also apparently attracted plenty of new people to boating. After the industry’s late spring rally appeared to fade in June, recreational boat sales suddenly got hot in July.…more
A near record-wet June for states east of the Mississippi River is leading two Wells Fargo analysts to drop their projections for 2013 boat sales by about half, from a projected 5 percent increase from 2012 sales to a 2.5 or 3 percent increase. Statistical Surveys’ report that sales in the industry’s main powerboat segments…more