Brunswick Corp. is recovering from the Great Recession, but the driver of the turnaround is not the 45-foot Sea Ray that CEO Dustan McCoy takes out on the Ohio River on weekends in Kentucky.
New Boat Sales
Statistical Surveys, a Michigan company that tracks new-boat registrations, provides monthly, quarterly and annual reports on boat sales from every state in the country.
Led by fiberglass outboard and aluminum fishing boats, the recreational boat industry regained its footing after a slip in May and returned to moderate sales growth in June.
Marine lending sources are indicating that June retail unit sales will be up 5 percent from last year, as virtually all segments exhibited growth.
Recreational boat sales fell in May, declining in both the main powerboat segments and industrywide for the first time in 15 months.
Gains that spread beyond aluminum fishing boats and pontoons and fiberglass outboards to bigger-boat segments gave the U.S. recreational boating industry a strong single-digit sales increase in the first quarter.
Marine wholesale and retail lending trends are strong with the selling season starting earlier than in the previous two years.
Recreational boat sales stayed on a level growth plane in April, helped by spring weather that was improved from a year ago, particularly in the upper Midwest.
Not too hot and not too cold — just like typical early spring weather in much of the country — recreational boat sales continued to make moderate gains in March.
Last February, amid a bitterly cold winter across much of the nation, the marine industry’s spring selling season opened with a single-digit sales slump.
Led by four segments that topped 40,000 in sales, the recreational boating industry finished 2014 with moderate growth of 6 percent in the main powerboat segments and 8.5 percent industrywide.