An online seminar on the use of social media to boost sales will be held next Thursday by the Yacht Brokers Association of America and the Certified Professional Yacht Brokers.
Monthly reports on sales of brokerage boats help the industry understand the sizes and types of used vessels that consumers are buying and how long it takes to sell them.
U.S. brokerage sales dipped in October for the second month in a row, falling 9 percent as 2,029 boats were sold, compared with 2,225 in the same month last year.
The Florida Yacht Brokers Association, the group that co-owns Yachts Miami Beach, rebranded itself as the International Yacht Brokers Association to reflect its global membership.
Dominion Marine Media brands YachtWorld, Boat Trader and boats.com launched Connections reporting, an online performance tracking tool that the brands said offers boat brokers, dealers and manufacturers insight into all of the ways consumers interact with their inventory before making a purchase.
September results for U.S. yacht brokerages were mixed as 108 fewer boats were sold compared with the same month last year, but the total price paid for the boats that were sold increased by 10 percent ($27 million).
After three months of lower sales, activity picked up at U.S. yacht brokerages in August, increasing by 72 boats, or 2 percent, to 2,983 from the same month last year.
The Florida Yacht Brokers Association and The Marine Council will present the 21st annual Yacht Sales and Law Seminar on Oct. 11 at the Westin in Fort Lauderdale Beach.
U.S. yacht brokerage sales declined in July by 114 boats (3 percent) from the same month last year.
In June, typically the highwater mark for the yacht brokerage market, 3,523 boats were sold in the United States and, as in May, sales were lower than in the same month the previous year.
The volume of brokerage sales of smaller boats declined markedly in May, which reduced total sales for the month by 273 boats, or 8 percent, compared with the same month a year earlier.