Brokerage Sales

Monthly reports on sales of brokerage boats help the industry understand the sizes and types of used vessels that consumers are buying and how long it takes to sell them.

YachtCouncil.com redesigns website

YachtCouncil.com launched its redesigned website, which was overseen by Bodden Partners as part of its overall marketing campaign for the official multiple listing systems for the international yacht brokerage industry. In addition to enhancing the site’s appearance and layout, which included reducing clutter on the home page by 35 percent, Bodden Partners improved the site’s…more

Brokerage sales are flat in July

The number of brokerage boats sold in the United States fell slightly in July, compared with the previous year, while total sales valuations rose slightly, according to reports from YachtWorld.com member brokerages. Unit sales totaling 3,053 boats in July were down 4 percent from the 3,180 sold in July 2009, and also down 318 boats…more

BoatTrader.com debuts new features

BoatTrader.com launched a new home page designed to maximize Boat Trader dealers’ visibility and impact. The new home page will reach more boaters online by utilizing enhanced search engine optimization and help them find boats quickly through easy-to-use navigation and geo-targeted inventory. “We continually seek to improve the number and quality of leads we generate…more

Two Yachtworld.com seminars set for this week

YachtWorld.com announced that its new inventory management system, BoatWizard 2, will be featured at the upcoming Yacht Brokerage Universities in Annapolis, Md., and Providence, R.I. “While the featured presentation on BoatWizard 2 is a powerful incentive to attend, YachtWorld.com will also focus on how new marketing and social media trends will affect brokers,” brand manager…more

Big-boat sales valuations dip in June

June unit sales in the U.S. yacht-brokerage market showed single-digit gains compared to sales in June 2009, but the total valuation of those sales fell by 7 percent. Unit sales increased 6 percent, from 3,176 boats to 3,371, but sales valuation slipped from $307 million to $285 million, according to reports by YachtWorld.com member brokers…more

Florida brokerage signs agreement with Boatstobuy.com

Boatstobuy.com, an online portal dedicated to helping boaters sell their boats, and Palm Beach Yacht Brokerage, a leading provider of luxury yachts, charters and jets, entered into a marketing agreement. Under the terms of the agreement, Palm Beach Yacht Brokerage’s team of brokers will utilize Boatstobuy.com to list inventory and provide value-added services to their…more

YachtCouncil.com signs marketing deal

Bodden Partners, a marketing services agency, recently formed a strategic relationship with YachtCouncil.com, the official multiple listing systems for the international yacht brokerage industry. Bodden Partners will be responsible for overseeing the overall branding and strategy for the account, as well as the ad design and production. The agency’s public relations division, Hamilton Public Relations,…more

Marine marketer offers industry expertise

Industry veteran Mike Dickman is offering marketing opportunities to marine businesses. Dickman is working with marine businesses that are looking for years of experience, but don’t have the budget or the need for a full-time marketing employee. These strategies range from the traditional marketing concepts through the new-media strategies of Internet marketing, social networking and…more

Sunreef Yachts Charter joins Florida broker group

The Florida Yacht Brokers Association welcomes Sunreef Yachts Charter, a Poland-based designer and builder of luxury sailing and power yachts and catamarans, as its newest member. SYC recently opened its office in Fort Lauderdale. It is managed by Martha Lukasik, company director, who will ensure fleet coordination in the region and work closely with clients…more

Florida broker group seminar includes tax-cap discussion

The Florida Yacht Brokers Association will hold its sixth annual East Coast Listing to Closing and the Law seminar, scheduled for June 17 at the Bahia Mar Beach Resort and Yachting Center in Fort Lauderdale. Topics of interest include the impact of Florida’s $18,000 boating sales-use tax cap that was signed into law May 28…more

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