The Discover Boating campaign is attributing its success during the most recent fiscal year in part on the “Stories of Discovery” video series, which features people enjoying time on the water.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Discover Boating Hands-On Skills Training is under way in Canada with trainer orientation sessions that took place in July in Toronto and Montreal, and in early August in Vancouver.
Discover Boating’s new “Story of Discovery,” in partnership with the Recreational Boating & Fishing Foundation, introduces the Vazquez family, a Hispanic family that enjoys family time together on a boat.
Discover Boating produced three “Stories of Discovery” documentaries that are a cornerstone of its 2014 marketing campaign.
As the recreational vehicle industry recovers from the Great Recession, Kampgrounds of America is striving to reach RV enthusiasts with what it says is its first national TV commercial.
Could fishing really help pro basketball players with their game?
Discover Boating Canada will hold a 30-minute webinar today to discuss its 2014 summer marketing campaign, as well as an overview of the marketing efforts on board for the boating months ahead.
A hint about Discover Boating’s plans for 2014 — they involve drones.
Discover Boating will unveil its 2014 marketing campaign during a webinar on April 22.
Discover Boating announced today that it will join country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his fans to discover life on the water.