Discover Boating will unveil its 2014 marketing campaign during a webinar on April 22.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Discover Boating announced today that it will join country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his fans to discover life on the water.
The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts. In addition to coverage from local news outlets and an article about the marine industry in USA Today’s Hunt and Fish magazine this week, the Discover Boating public relations…more
The Discover Boating Canada marketing campaign is looking to increase participation, manufacturer site referrals and positive perceptions of boating across the country this summer. The online ad campaign now features interactive videos, search engine marketing, display ads and social media. Videos found on popular Canadian websites give viewers the option of watching activity-based videos, depending…more
Discover Boating is partnering with the AC Open for the 2013 America’s Cup to help educate more people about getting started in boating. Discover Boating is on site at the America’s Cup Park in San Francisco on Piers 27/29 with a display featuring a sailing simulator experience that gives youths ages 7 to 16 an…more
Manufacturer website referrals from Discover Boating sites have increased 285 percent this year to 621,033 — a leap the campaign is attributing to search marketing efforts for the Boat Selector Tool and Boat Brands pages. According to new numbers issued by the campaign, Discover Boating’s 2013 “Welcome to the Water” advertising campaign has delivered 500…more
During the summer season, Discover Boating is working with Hall of Fame third baseman and passionate boater for 35 years, Mike Schmidt, to promote boating on the airwaves. Schmidt is talking boating and baseball on national and local sports talk radio shows this summer. His first round of interviews aired June 13 and included an…more
Discover Boating’s Facebook page recently passed the 600,000-fan threshold, gaining about 70,000 followers in the last four months. This morning, the page had 604,133 likes and more than 20,000 people talking about it. That’s according to National Marine Manufacturers Association spokeswoman Ellen Hopkins, who says that although the group is reaching a youthful audience, a…more
A Discover Boating Canada webinar will take place today from 2-2:30 p.m. EDT. The webinar will discuss the group’s 2013 summer marketing campaign and provide a look at marketing efforts for the boating months ahead. Topics include online advertising, social media and public relations. The presentation also will outline strategic campaign initiatives, including promotional materials…more
The Marine Five Star Dealer Certification program announced a new marketing blitz now under way that targets the boat-buying consumer. Funded in part by a contribution from GE Capital, the effort by Marine Five Star Dealer Certification includes an online advertising campaign, public relations and communications, social media and a strategic tie-in with Discover Boating…more