Discover Boating’s North American marketing campaign exceeded its benchmarks for 2015 as it helped to direct more than 2.9 million visitors to boat manufacturer websites, an increase of 66 percent from 2014.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Boating industry ambassador and country music star Jake Owen took to national news outlets to tout the benefits of his favorite pastime.
Grow Boating chairman Joe Lewis said the Discover Boating campaign generated a level of awareness for boating this summer that includes an increase of 26 percent in visits to the Discover Boating and Discover Boating Canada website.
Members of major national news outlets took to the water last week in Hampton Bays, N.Y., sending tweets and posting Instagram pics of an event hosted by Discover Boating.
Celebrity endorsements are marketing gold, regardless of what you’re selling, including the boating lifestyle.
This year’s national media buy for Discover Boating has exceeded expectations, driving 60 percent more traffic to manufacturer websites than last year, according to the campaign.
Just weeks after signing on for a second year of partnering with Discover Boating — and days before returning to a summer tour — country music artist Jake Owen was on the Cumberland River in Nashville, Tennessee, filming a promotional spot.
Country music artist and boater Jake Owen will be working with Discover Boating to host a live Twitter Q&A today at 5:30 p.m. (Central Time).
Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.
The Discover Boating campaign is attributing its success during the most recent fiscal year in part on the “Stories of Discovery” video series, which features people enjoying time on the water.