Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

VIDEO: Discover Boating unveils ‘Vacation on Demand’

Coming out of the Grow Boating Summit in December, attendees spanning boat, engine and accessory manufacturers, as well as dealers and key industry partners, outlined Discover Boating’s role as the first marketing touch point for helping to attract first-time boat buyers.

Discover Boating reports online gains in 2015

Discover Boating’s North American marketing campaign exceeded its benchmarks for 2015 as it helped to direct more than 2.9 million visitors to boat manufacturer websites, an increase of 66 percent from 2014.

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