Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Celebrity endorsements are marketing gold, regardless of what you’re selling, including the boating lifestyle.
Summit follow-up narrows the focus of issues raised in Chicago and lays the groundwork for action The industrys collaborative effort to grow boating took some forward steps at an April meeting in Chicago. About 40 boating industry leaders met in a follow-up to Decembers Recreational Boating Stakeholder Growth Summit and began to come up with…more
Summit brings 160 marine leaders to Chicago to discuss growth strategies for the next decade For a day and a half in December, an exceptional group of marine industry leaders and visionaries met at a Chicago-area hotel to discuss the future of recreational boating and debate how best to create a foundation to ensure its…more
Welcome to the Water is launched, with a full arsenal of tools to attract newcomers to boating The new Discover Boating campaign, Welcome to the Water, is up and running, and early indications are that its a success. With websites, mobile sites, social media, radio spots, online advertising and more, the campaign is designed to…more