Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.


A six-front attack on growth barriers

Summit follow-up narrows the focus of issues raised in Chicago and lays the groundwork for action The industry’s collaborative effort to grow boating took some forward steps at an April meeting in Chicago. About 40 boating industry leaders met in a follow-up to December’s Recreational Boating Stakeholder Growth Summit and began to come up with…more


Stakes are high for industry’s future

Summit brings 160 marine leaders to Chicago to discuss growth strategies for the next decade For a day and a half in December, an exceptional group of marine industry leaders and visionaries met at a Chicago-area hotel to discuss the future of recreational boating and debate how best to create a foundation to ensure its…more


‘More than an ad campaign’

‘Welcome to the Water’ is launched, with a full arsenal of tools to attract newcomers to boating The new Discover Boating campaign, “Welcome to the Water,” is up and running, and early indications are that it’s a success. With websites, mobile sites, social media, radio spots, online advertising and more, the campaign is designed to…more

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