Discover Boating’s new “Story of Discovery,” in partnership with the Recreational Boating & Fishing Foundation, introduces the Vazquez family, a Hispanic family that enjoys family time together on a boat.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Discover Boating produced three “Stories of Discovery” documentaries that are a cornerstone of its 2014 marketing campaign.
As the recreational vehicle industry recovers from the Great Recession, Kampgrounds of America is striving to reach RV enthusiasts with what it says is its first national TV commercial.
Could fishing really help pro basketball players with their game?
Discover Boating Canada will hold a 30-minute webinar today to discuss its 2014 summer marketing campaign, as well as an overview of the marketing efforts on board for the boating months ahead.
A hint about Discover Boating’s plans for 2014 — they involve drones.
Discover Boating will unveil its 2014 marketing campaign during a webinar on April 22.
Discover Boating announced today that it will join country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his fans to discover life on the water.
The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts. In addition to coverage from local news outlets and an article about the marine industry in USA Todays Hunt and Fish magazine this week, the Discover Boating public relations…more
The Discover Boating Canada marketing campaign is looking to increase participation, manufacturer site referrals and positive perceptions of boating across the country this summer. The online ad campaign now features interactive videos, search engine marketing, display ads and social media. Videos found on popular Canadian websites give viewers the option of watching activity-based videos, depending…more