Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating report details campaign successes

Manufacturer website referrals from Discover Boating sites have increased 285 percent this year to 621,033 — a leap the campaign is attributing to search marketing efforts for the Boat Selector Tool and Boat Brands pages. According to new numbers issued by the campaign, Discover Boating’s 2013 “Welcome to the Water” advertising campaign has delivered 500…more

Discover Boating enlists Mike Schmidt for media spots

During the summer season, Discover Boating is working with Hall of Fame third baseman and passionate boater for 35 years, Mike Schmidt, to promote boating on the airwaves. Schmidt is talking boating and baseball on national and local sports talk radio shows this summer. His first round of interviews aired June 13 and included an…more

Discover Boating hits Facebook milestone

Discover Boating’s Facebook page recently passed the 600,000-fan threshold, gaining about 70,000 followers in the last four months. This morning, the page had 604,133 likes and more than 20,000 people talking about it. That’s according to National Marine Manufacturers Association spokeswoman Ellen Hopkins, who says that although the group is reaching a youthful audience, a…more

Discover Boating Canada webinar set for today

A Discover Boating Canada webinar will take place today from 2-2:30 p.m. EDT. The webinar will discuss the group’s 2013 summer marketing campaign and provide a look at marketing efforts for the boating months ahead. Topics include online advertising, social media and public relations. The presentation also will outline strategic campaign initiatives, including promotional materials…more

Dealer certification program starts marketing campaign

The Marine Five Star Dealer Certification program announced a new marketing blitz now under way that targets the boat-buying consumer. Funded in part by a contribution from GE Capital, the effort by Marine Five Star Dealer Certification includes an online advertising campaign, public relations and communications, social media and a strategic tie-in with Discover Boating…more

Grow Boating and PAC fundraising dinner planned for Miami

The first industrywide fundraiser to benefit Grow Boating and the Boating Political Action Committee that is set for February, just before the opening of the Progressive Insurance Miami International Boat Show, is starting to take shape. The dinner, slated for Feb. 12 at the Botanical Gardens in Miami, will include cocktails, hors d’oeuvres, a full…more

National Marina Day webinar set for next week

A Welcome to the Water on National Marina Day webinar will take place on Wednesday from 2-3 p.m. EDT. The industry-side event, which will occur June 8, seeks to increase boating participation through hands-on activities and educational courses nationwide. During the webinar, marine industry players can learn how to participate, find out what kinds of…more

Discover Boating debuts movie-theater ad at webinar

Discover Boating’s silver-screen commercial debut was unveiled Wednesday in a 30-second spot called “Transformation.” “Imagine the big screen and the digital sound bouncing around, and most of all, imagine a captive audience,” Discover Boating president Carl Blackwell said Wednesday during a Discover Boating webinar designed to recap strides made in 2012, as well as outline…more

Discover Boating webinar set for April

A Discover Boating all-industry webinar on April 3 is open to all industry stakeholders in the United States and Canada and will outline spring and summer plans for Welcome to the Water, an initiative designed to expose more people to boating. The 45-minute webinar, hosted by Discover Boating president Carl Blackwell, will offer ways for…more

Discover Boating touts recent PR success

There were 1,400 stories about boating and the boating lifestyle in media outlets last year prompted by the efforts of Discover Boating, the group said after its 2012 tally of press coverage. The coverage provided an estimated 110 million media impressions, the group announced. Just three weeks into 2013, the public relations team of the…more

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