Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Grow Boating and PAC fundraising dinner planned for Miami

The first industrywide fundraiser to benefit Grow Boating and the Boating Political Action Committee that is set for February, just before the opening of the Progressive Insurance Miami International Boat Show, is starting to take shape. The dinner, slated for Feb. 12 at the Botanical Gardens in Miami, will include cocktails, hors d’oeuvres, a full…more

National Marina Day webinar set for next week

A Welcome to the Water on National Marina Day webinar will take place on Wednesday from 2-3 p.m. EDT. The industry-side event, which will occur June 8, seeks to increase boating participation through hands-on activities and educational courses nationwide. During the webinar, marine industry players can learn how to participate, find out what kinds of…more

Discover Boating debuts movie-theater ad at webinar

Discover Boating’s silver-screen commercial debut was unveiled Wednesday in a 30-second spot called “Transformation.” “Imagine the big screen and the digital sound bouncing around, and most of all, imagine a captive audience,” Discover Boating president Carl Blackwell said Wednesday during a Discover Boating webinar designed to recap strides made in 2012, as well as outline…more

Discover Boating webinar set for April

A Discover Boating all-industry webinar on April 3 is open to all industry stakeholders in the United States and Canada and will outline spring and summer plans for Welcome to the Water, an initiative designed to expose more people to boating. The 45-minute webinar, hosted by Discover Boating president Carl Blackwell, will offer ways for…more

Discover Boating touts recent PR success

There were 1,400 stories about boating and the boating lifestyle in media outlets last year prompted by the efforts of Discover Boating, the group said after its 2012 tally of press coverage. The coverage provided an estimated 110 million media impressions, the group announced. Just three weeks into 2013, the public relations team of the…more

Leadership council formed at growth summit

Industry leaders gathered in Illinois for a third growth summit — a forum composed of marine industry leaders invested in the recreation’s future, the National Marine Manufacturers Association announced this week. On Dec. 4, about 30 people representing diverse organizations and companies reconvened in Rosemont, Ill., to discuss industry trends and the challenges of growing…more

Outlook 2013 from Trade Only

Welcome to the digital version of our 2013 industry forecast. Each year, Trade Only asks a representative group of industry leaders to turn their sights on the coming season and tell us what they see in the months ahead. Click here for Outlook 2013. The result is 23 essays that we believe comprise must reading…more

Boat-show marketing webinar set for today

A webinar seeking to teach businesses how to get the most out of boat shows takes place today from 11 a.m. to 12:30 p.m. EST. “Increase Your Boat Show Impact” will be moderated by Charlie Baker of Portco Marine and features Tim Wilson of Business Development Concepts. Registration is $19. Topics include integrating strategic partners…more

GE Capital making contribution to Grow Boating

Grow Boating Inc. announced today that GE Capital’s Commercial Distribution Finance business is the latest industry stakeholder to make a contribution in support of the industrywide initiative. CDF’s contribution will directly affect one of Grow Boating’s core strategic programs, Marine Five Star Dealer Certification (MFSDC), which features a set of standards for dealers to attain…more

Discover Boating marks MovieMaker milestone

Discover Boating’s “Welcome to the Water” Facebook page is getting a lot of traffic with a video app developed just a couple of months ago. The Movie Maker app featured on the Facebook page has been used more than 6,000 times since it debuted in June, Discover Boating vice president of marketing and communications Carl…more

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