Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating Canada webinar set for today

Discover Boating Canada will hold a 30-minute webinar today to discuss its 2014 summer marketing campaign, as well as an overview of the marketing efforts on board for the boating months ahead.

Discover Boating will sponsor country-music tour

Discover Boating announced today that it will join country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his fans to discover life on the water.

Discover Boating puts national media on the water

The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts. In addition to coverage from local news outlets and an article about the marine industry in USA Today’s Hunt and Fish magazine this week, the Discover Boating public relations…more

Discover Boating Canada adds online features

The Discover Boating Canada marketing campaign is looking to increase participation, manufacturer site referrals and positive perceptions of boating across the country this summer. The online ad campaign now features interactive videos, search engine marketing, display ads and social media. Videos found on popular Canadian websites give viewers the option of watching activity-based videos, depending…more

Discover Boating sets up display at America’s Cup

Discover Boating is partnering with the AC Open for the 2013 America’s Cup to help educate more people about getting started in boating. Discover Boating is on site at the America’s Cup Park in San Francisco on Piers 27/29 with a display featuring a sailing simulator experience that gives youths ages 7 to 16 an…more

Discover Boating report details campaign successes

Manufacturer website referrals from Discover Boating sites have increased 285 percent this year to 621,033 — a leap the campaign is attributing to search marketing efforts for the Boat Selector Tool and Boat Brands pages. According to new numbers issued by the campaign, Discover Boating’s 2013 “Welcome to the Water” advertising campaign has delivered 500…more

Discover Boating enlists Mike Schmidt for media spots

During the summer season, Discover Boating is working with Hall of Fame third baseman and passionate boater for 35 years, Mike Schmidt, to promote boating on the airwaves. Schmidt is talking boating and baseball on national and local sports talk radio shows this summer. His first round of interviews aired June 13 and included an…more

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