This year’s national media buy for Discover Boating has exceeded expectations, driving 60 percent more traffic to manufacturer websites than last year, according to the campaign.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Just weeks after signing on for a second year of partnering with Discover Boating — and days before returning to a summer tour — country music artist Jake Owen was on the Cumberland River in Nashville, Tennessee, filming a promotional spot.
Country music artist and boater Jake Owen will be working with Discover Boating to host a live Twitter Q&A today at 5:30 p.m. (Central Time).
Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.
The Discover Boating campaign is attributing its success during the most recent fiscal year in part on the “Stories of Discovery” video series, which features people enjoying time on the water.
Discover Boating Hands-On Skills Training is under way in Canada with trainer orientation sessions that took place in July in Toronto and Montreal, and in early August in Vancouver.
Discover Boating’s new “Story of Discovery,” in partnership with the Recreational Boating & Fishing Foundation, introduces the Vazquez family, a Hispanic family that enjoys family time together on a boat.
Discover Boating produced three “Stories of Discovery” documentaries that are a cornerstone of its 2014 marketing campaign.
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