As the recreational vehicle industry recovers from the Great Recession, Kampgrounds of America is striving to reach RV enthusiasts with what it says is its first national TV commercial.
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Could fishing really help pro basketball players with their game?
Discover Boating Canada will hold a 30-minute webinar today to discuss its 2014 summer marketing campaign, as well as an overview of the marketing efforts on board for the boating months ahead.
A hint about Discover Boating’s plans for 2014 — they involve drones.
Discover Boating will unveil its 2014 marketing campaign during a webinar on April 22.
Discover Boating announced today that it will join country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his fans to discover life on the water.
The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts. In addition to coverage from local news outlets and an article about the marine industry in USA Todays Hunt and Fish magazine this week, the Discover Boating public relations…more
The Discover Boating Canada marketing campaign is looking to increase participation, manufacturer site referrals and positive perceptions of boating across the country this summer. The online ad campaign now features interactive videos, search engine marketing, display ads and social media. Videos found on popular Canadian websites give viewers the option of watching activity-based videos, depending…more
Discover Boating is partnering with the AC Open for the 2013 America’s Cup to help educate more people about getting started in boating. Discover Boating is on site at the America’s Cup Park in San Francisco on Piers 27/29 with a display featuring a sailing simulator experience that gives youths ages 7 to 16 an…more
Manufacturer website referrals from Discover Boating sites have increased 285 percent this year to 621,033 a leap the campaign is attributing to search marketing efforts for the Boat Selector Tool and Boat Brands pages. According to new numbers issued by the campaign, Discover Boatings 2013 Welcome to the Water advertising campaign has delivered 500…more