Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating marks MovieMaker milestone

Discover Boating’s “Welcome to the Water” Facebook page is getting a lot of traffic with a video app developed just a couple of months ago. The Movie Maker app featured on the Facebook page has been used more than 6,000 times since it debuted in June, Discover Boating vice president of marketing and communications Carl…more

‘Boatgating’ emerges as sporting event trend

September and October are a sweet spot for boaters and sports fans alike as baseball and football season overlap with boating season. Boatgating, the combination of two American pastimes — boating and tailgating — is emerging as a trendy way to enjoy both, according to Discover Boating. “There are several major stadiums on or near…more

VIDEO: Fishing on Cape Cod Bay

The first time Windswept Charters took us fishing out of East Dennisport, Mass., on the Cape Cod Bay, we had a blast. The owners, Bob and Deena Tolley, were doing me a favor so I could try out Discover Boating’s Movie Maker app and write about it for the Soundings Dispatches e-newsletter. It was a…more

Discover Boating hosts YouTube webinar today

Discover Boating is holding a webinar today to help businesses maximize YouTube’s potential as a marketing tool. Josh Chiles, CEO of Engaged, a social media firm that offers full-service social media management and a social media management dashboard for in-house teams, will present the webinar from 1-2 p.m. EDT. “It’s an incredibly useful communication tool…more

Discover Boating holds Facebook photo contest

Discover Boating is holding a Fourth of July photo contest on its Facebook page, where fans can enter and vote on entries. A grand-prize winner will receive a $200 Visa gift card, and finalists will receive a $50 Visa gift card. The contest ends at 11:59 p.m. July 13. Entrants can submit up to four…more

Discover Boating will host online-resource webinar

Discover Boating is hosting a “Tools You Can Use” webinar Tuesday to detail the online resources available for the marine industry and give step-by-step instructions for using them. There will be a “how-to” session for adding the following tools to a company’s website: • The new ‘Welcome to the Water – Movie Maker’ Facebook application…more

Discover Boating rolls out star power

Discover Boating has two new spokesmen helping to boost the marine industry campaign. All-Star pitcher Roy Halladay is the centerpiece of a sports talk radio tour that started last week. Halladay, who pitches for the Philadelphia Phillies, talked baseball and boating in interviews on shows that included the Dan Patrick Show, ESPN Radio’s The Herd…more

Discover Boating success draws Facebook’s attention

Discover Boating’s Facebook campaign has been so successful that Facebook asked to meet with the Discover Boating team. That’s according to Grow Boating president Carl Blackwell, who hosted a webinar Wednesday afternoon to inform the industry about how Discover Boating is using social media marketing tools. With more than 301,000 “likes” as of this morning,…more

Discover Boating webinar set for Wednesday

Discover Boating’s Welcome to the Water campaign will hold an industrywide webinar at 1 p.m. (EDT) on Wednesday. Grow Boating president Carl Blackwell will cover topics ranging from digital advertising to social media and public relations during the 45-minute webinar. He also will help businesses use the tools Discover Boating has developed for them, including…more

Discover Boating set to add video app

Facebook has led to an explosion of photo posts and people always love sharing on-the-water pictures. Soon a new app on Discover Boating’s Facebook page will allow fans to pick five of their boating photos, select a soundtrack and create a short video about the experience. The app, called MovieMaker, should be available around Memorial…more

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