Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

Discover Boating will host online-resource webinar

Discover Boating is hosting a “Tools You Can Use” webinar Tuesday to detail the online resources available for the marine industry and give step-by-step instructions for using them. There will be a “how-to” session for adding the following tools to a company’s website: • The new ‘Welcome to the Water – Movie Maker’ Facebook application…more

Discover Boating rolls out star power

Discover Boating has two new spokesmen helping to boost the marine industry campaign. All-Star pitcher Roy Halladay is the centerpiece of a sports talk radio tour that started last week. Halladay, who pitches for the Philadelphia Phillies, talked baseball and boating in interviews on shows that included the Dan Patrick Show, ESPN Radio’s The Herd…more

Discover Boating success draws Facebook’s attention

Discover Boating’s Facebook campaign has been so successful that Facebook asked to meet with the Discover Boating team. That’s according to Grow Boating president Carl Blackwell, who hosted a webinar Wednesday afternoon to inform the industry about how Discover Boating is using social media marketing tools. With more than 301,000 “likes” as of this morning,…more

Discover Boating webinar set for Wednesday

Discover Boating’s Welcome to the Water campaign will hold an industrywide webinar at 1 p.m. (EDT) on Wednesday. Grow Boating president Carl Blackwell will cover topics ranging from digital advertising to social media and public relations during the 45-minute webinar. He also will help businesses use the tools Discover Boating has developed for them, including…more

Discover Boating set to add video app

Facebook has led to an explosion of photo posts and people always love sharing on-the-water pictures. Soon a new app on Discover Boating’s Facebook page will allow fans to pick five of their boating photos, select a soundtrack and create a short video about the experience. The app, called MovieMaker, should be available around Memorial…more

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A six-front attack on growth barriers

Summit follow-up narrows the focus of issues raised in Chicago and lays the groundwork for action The industry’s collaborative effort to grow boating took some forward steps at an April meeting in Chicago. About 40 boating industry leaders met in a follow-up to December’s Recreational Boating Stakeholder Growth Summit and began to come up with…more

Discover Boating adds funding from accessory manufacturers

North American marine accessory manufacturers will soon join boat and engine manufacturers in funding the Discover Boating marketing campaign. A voluntary funding model for Discover Boating contributions for accessory manufacturers was unanimously approved by the National Marine Manufacturers Association’s Accessory Manufacturers Division Board of Directors at the International Boatbuilders’ Exhibition & Conference. The volunteer-based model,…more

Discover Boating reports online gains in 2011

Discover Boating had a successful 2011, with visits to its website and Facebook page up significantly, in addition to other notable statistics. DiscoverBoating.com had 1,182,992 visits — up 148 percent from FY2010, and 948,615 unique visitors — up 146 percent from FY2010, according to the National Marine Manufacturers Association. In 2011 the site went “mobile-friendly,”…more

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Stakes are high for industry’s future

Summit brings 160 marine leaders to Chicago to discuss growth strategies for the next decade For a day and a half in December, an exceptional group of marine industry leaders and visionaries met at a Chicago-area hotel to discuss the future of recreational boating and debate how best to create a foundation to ensure its…more

Survey: Boating participation up in Canada

Discover Boating Canada announced the findings from new research commissioned to learn more about boating participation across Canada. A telephone survey of 2,000 Canadian adults found that an estimated 10.2 million Canadians (38 percent of the population) went boating in 2010. This figure represents a significant increase from the 2006 Economic Impact Study, which suggested…more

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