Discover Boating

Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.

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A six-front attack on growth barriers

Summit follow-up narrows the focus of issues raised in Chicago and lays the groundwork for action The industry’s collaborative effort to grow boating took some forward steps at an April meeting in Chicago. About 40 boating industry leaders met in a follow-up to December’s Recreational Boating Stakeholder Growth Summit and began to come up with…more

Discover Boating adds funding from accessory manufacturers

North American marine accessory manufacturers will soon join boat and engine manufacturers in funding the Discover Boating marketing campaign. A voluntary funding model for Discover Boating contributions for accessory manufacturers was unanimously approved by the National Marine Manufacturers Association’s Accessory Manufacturers Division Board of Directors at the International Boatbuilders’ Exhibition & Conference. The volunteer-based model,…more

Discover Boating reports online gains in 2011

Discover Boating had a successful 2011, with visits to its website and Facebook page up significantly, in addition to other notable statistics. DiscoverBoating.com had 1,182,992 visits — up 148 percent from FY2010, and 948,615 unique visitors — up 146 percent from FY2010, according to the National Marine Manufacturers Association. In 2011 the site went “mobile-friendly,”…more

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Stakes are high for industry’s future

Summit brings 160 marine leaders to Chicago to discuss growth strategies for the next decade For a day and a half in December, an exceptional group of marine industry leaders and visionaries met at a Chicago-area hotel to discuss the future of recreational boating and debate how best to create a foundation to ensure its…more

Survey: Boating participation up in Canada

Discover Boating Canada announced the findings from new research commissioned to learn more about boating participation across Canada. A telephone survey of 2,000 Canadian adults found that an estimated 10.2 million Canadians (38 percent of the population) went boating in 2010. This figure represents a significant increase from the 2006 Economic Impact Study, which suggested…more

Discover Boating recaps marketing gains

In a recent presentation to the Grow Boating board of directors, Discover Boating staff showcased highlights from the 2011 marketing campaign. Results include: • Facebook: Reached 219,000 fans • Website: 46 percent increase in visits • Mobile: 323 percent increase in DiscoverBoating.com visits • Discover Boating was awarded the Gold Effie for the Making Waves…more

Discover Boating marks Facebook milestone

Discover Boating’s Facebook page reached a milestone of more than 200,000 fans. Since the campaign’s May 2 launch, 150,000 people have “liked” the Discover Boating Facebook page, resulting in 201,099 fans as of 3 p.m. Monday. That’s an average of 1,300 “likes” a day. To date, the campaign has generated 384 million impressions and 216,000…more

Jimmy Buffett tops Discover Boating song chart

Jimmy Buffett’s “A Pirate Looks at 40″ was voted the top boating song by Discover Boating’s Facebook fans. “Music adds to the escape factor you feel when you’re out on the water with friends and family,” Discover Boating president Carl Blackwell said in a statement. “Boating allows you to disconnect from the stress on land,…more

Grow Boating elects new officers

Joe Lewis, president of Mount Dora Boating Center in Mount Dora, Fla., was elected chairman of the Grow Boating board of directors for the 2011-12 term. He replaces D. Scott Deal, president and CEO of Maverick Boat Company. Also named to the board were: Vice chairman Marcia Kull (vice president of Volvo Penta of the…more

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‘More than an ad campaign’

‘Welcome to the Water’ is launched, with a full arsenal of tools to attract newcomers to boating The new Discover Boating campaign, “Welcome to the Water,” is up and running, and early indications are that it’s a success. With websites, mobile sites, social media, radio spots, online advertising and more, the campaign is designed to…more

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